This is the first issue of Quirk's Marketing Research Review, a new business magazine reachÂing the people who count — the buyers and sellers of marketing research prodÂucts and services. We're one-of-a-kind; no other publication currently exists which speaks specifically to those who need and buy marketing research serÂvices. To those who sell these services, Quirk's Marketing Research Review provides the perfect vehicle for comÂmunicating with the buyer. In serving as a link and connection between you, the buyers and sellers, Quirk's MarketÂing Research Review will provide inforÂmation you can use and find answers to questions you need to answer.
Our link to you as a reader is critical. Companies that provide a product or service need information that will help them sell it more effectively to the conÂsumer. The market research seller can supply these people—the buyers—with that important data by utilizing a wide range of research techniques. Whether it's a simple questionnaire disÂtributed direct mail to 1000 respondents in a five-state area, or a total research "package" of personal in-depth interÂviews, focus groups, data processing and analysis, a seller can provide the "tools" needed which will help the buyer make decisions and pave a course of action.
Quirk's Marketing Research Review won't confuse you with technical jarÂgon to accomplish this link. We'll reÂport articles in a feature-oriented but objective manner, all of which will be written and edited by our own in-house staff.
In each of the eight issues to be pubÂlished in 1987, we'll feature regular columns. The "Helpful Hints" column will provide insights and advice from trade experts on a different subject adÂdressed in each issue. We'll keep tabs on the promotions and new assignments of people active in marketing research, as well as the companies that are merging, expanding or entering the marketÂing research field. The "Product an...