Consumer research plays a crucial role in helping businesses understand the people they serve. Whether a company is refining an existing product, exploring new opportunities or evaluating customer experiences, reliable insights into consumer behavior and preferences are essential for making informed decisions. Without accurate data, even well-intentioned strategies can miss the mark.
Organizations that specialize in consumer research are equipped to gather meaningful insights from a wide range of audiences. Using proven methodologies, advanced technology and carefully designed studies, they capture the attitudes, motivations and behaviors that shape purchasing decisions. These approaches help ensure that the data collected is both credible and actionable.
From everyday shoppers to highly specific demographic groups, consumer research firms offer the expertise and tools needed to reach the right people and uncover valuable perspectives. By turning consumer feedback into clear insights, they help businesses strengthen products, refine messaging and make confident decisions in an increasingly competitive marketplace.
Bellomy
Founded 1976 | 80+ employees
John Sessions, CEO
Why risk guessing what consumers think when you can get answers from the source? Bellomy’s consumer research provides the clarity Fortune 1000 leaders need to make confident decisions. Bellomy delivers depth through qualitative methods, from focus groups to shop-alongs to AI-moderated interviews. We provide breadth and reach via tracking surveys, online panels and foundational research, powered by proprietary insights technology and enhanced with AI tools and synthetic respondents. We uncover predictive insights from advanced analytics, with recommendations that move the needle on brand perception, purchase intent and satisfaction. Ready to stop guessing and turn insights into strategic advantage? Contact Bellomy.
Email: justin.bailey@bellomy.com
Phone: 1-336-721-1140
bellomy.com
Curion
Founded 2017 | 300 employees
Keren Novack, President
Curion specializes in delivering impactful insights to the world’s top CPG companies, helping them develop winning, repeatedly purchased products. Curion’s deep data-driven product insights, sensory expertise and state-of-the-art consumer centers enable them to uncover responses to critical client objectives. With over five decades of experience in the product testing industry, Curion is dedicated to guiding clients with their proprietary XP Xperience Performance platform, connecting brands to consumers at every step. An innovator in the industry, Curion recently developed a groundbreaking benchmarking product testing method, the Curion Score™, which has become a trusted and sought-after tool within the industry. As one of the largest product and consumer insights companies in the U.S., Curion has built a reputation for excellence and trust among the world’s leading consumer brands. Curion’s commitment to innovation and expertise, coupled with a passion for delivering actionable insights, makes Curion a valuable partner for companies looking to develop and launch successful products.
Email: info@curioninsights.com
Phone: 1-224-632-1919
www.curioninsights.com
Fieldwork
Founded 1980 / Insights 1960 | 350 employees
Nikki Darre, President
Our specialties include consumer, mock jury, CX/UX, medical, global research, B2B and whoever you want to talk to! Anywhere! For almost 50 years Fieldwork has recruited the highest-quality consumer, medical and business respondents both through and far beyond databases, using proven methods to reach your audience. We believe in a customized approach to recruitment. Fieldwork provides unsurpassed project management, hosting and complete guidance through in-person, remote/online and hybrid research sessions. Our technically versed support staff will confidently guide you through the logistics from large online to multicountry project execution. Fieldwork is your qualitative research partner. Focus on the research. We’ll do the rest! What do you need? Contact me today: SarahK@fieldwork.com
Email: Info@Network.Fieldwork.com
Phone: 1-800-863-4353
www.fieldwork.com/market-research-services
Harmon Research
Founded 2009 | 125 employees
Stephanie Vincent, Executive Vice President
Harmon Research specializes in delivering high-quality qualitative and quantitative insights through online research across 43 countries. We help brands understand their customers through consumer-focused research including customer experience, brand perception, usage and attitudes and shopper behavior studies. DataDefense, our quality-assurance program, checks data before, during and after collection to ensure every result meets the highest standards. To keep surveys safe and accurate, we use specialized online tools. NoBot uses simple puzzles to make sure only real people (not bots) enter a survey. It also adds extra protection using Microsoft-powered backend smart firewall-style technology to block suspicious IPs, filter out bad actors and stop automated attacks. Smart Probing, our AI tool, asks intelligent follow-up questions during surveys to capture richer, more thoughtful responses from real consumers. Together, these technologies and strict quality controls allow Harmon Research to deliver reliable, trustworthy insights worldwide, whether for large-scale consumer studies or in-depth qualitative research.
Phone: 1-714-881-2590
www.harmonresearch.com
Ironwood Insights Group LLC
Founded 2017 | 300 employees
Brian Cash, VP Research Services
As consumer attitudes and behaviors evolve, so do the ways we reach and research them. Ironwood Insights Group delivers expert consultation and execution across the full spectrum of quantitative and qualitative research. We operate one of the industry’s largest, most technologically advanced data-collection networks to reach people where and how they prefer to engage: online, mobile, text, telephone and, most importantly, integrated mixed-mode approaches. These capabilities power creative research designs and analytics that surface the contextual, situational “moments that matter” in the consumer journey. This clear-eyed, 360-degree view of consumer decision-making yields distinctive, forward-looking insights that drive product innovation, sharpen brand positioning and elevate the customer experience. Contact us to learn more about how the synergy of Ironwood’s capabilities provides clients with actionable, durable business insights that create a lasting advantage.
Email: info@ironwoodinsights.com
Phone: 1-602-661-0878, ext. 2105
www.ironwoodinsights.com
Just The Facts Inc.
Founded 1994
Bruce Tincknell, Managing Director
Just The Facts Inc. has 30 years of strategic consumer products qual and quant experience (using extensive online capabilities). JTF Research works closely with clients to develop the optimal methodology to achieve desired client results (e.g., its objectives, what’s driving the need to conduct it, outcomes sought, how findings will guide decisions and much more). If your current research supplier doesn’t understand the critical nuances of your needs, then their low-price research is strategically costly. Conducting quality consumer research means having a strategic partner to effectively navigate, guide and manage your important assignments; this means creating an effective plan for researching consumer attitudes, behaviors and usage, as well as concepts, prototypes, new products, brand extensions, packaging, advertising and more. All conducted with in-depth analysis and insightful reporting. Contact JTF for high-quality consumer research. Let’s discuss your specific needs and ensure your products and services are ready for market from the consumers’ perspective.
Phone: 1-847-506-0033
www.justthefacts.com
Testimonials: www.justthefacts.com/testimonials-x-30
MDRG/Market Dynamics Research, Inc.
Founded 1994
Sondra Brown, President and Founder
Want to understand the “why” behind your consumers’ behavior? MDRG designs custom market research that uncovers both the logic and emotion behind consumer choice. From brand experience to product innovation to communications strategy, we tailor each study to your unique business questions – delivering the clarity that moves your organization forward. Our proprietary WHOLE MIND™ research methodology goes beyond surface-level findings to reveal the motivations that shape preference and loyalty. With more than three decades of experience in health care, CPG, finance and media and communications, MDRG partners with organizations ready to turn insights into action. Connect with us on LinkedIn to learn more about our work.
Phone: 1-504-821-1910
www.mdrginc.com
Murray Hill National
Founded 2013 | 35 employees
Susan Owens, COO
Clients trust Murray Hill National with thousands of studies per year as their research partner. In return, we deliver valuable solutions, high-quality recruitment and data collection for all your research needs, specializing in health care and B2B market research! All methodologies and all audiences, we can host and deliver your results across the U.S. What makes us different than most is we put data quality at the top of the list. For the last 30 years, the executives at Murray Hill National LLP have worked diligently and advanced to one of the leading data collection and recruitment companies in the U.S. Our teams are committed to meeting your research needs. We provide high-quality recruitment with access to 5 million consumers, 650,000+ B2B executives/professionals and 750,000 physicians/nurses. We also organize 150+ patient panels for any audience, any methodology specializing in B2B and health care. Our qualitative services extend far beyond the traditional focus group. Our services include online, digital, remote, home use tests and any other methodology needing to find an audience with feedback or expert knowledge. Call us today for your next project, your “national” recruiting experts!
Phone: 1-972-707-7645
www.murrayhillnational.com
NORS Surveys Inc
Founded 1991 | 150 employees
Luis F. Montenegro, Jr., DBA, President
NORS Surveys Inc. aims to exceed your expectations for our services. We provide high-quality telephone, text-to-web and online data collection services, survey programming, data processing, coding and translations. Our full-time staff are seasoned professionals, each with over 25 years of experience in all facets of marketing research. Our team’s experience allows us to seamlessly provide you with the field service experience that you expect and deserve for your data collection needs. We use the latest technology in the data collection phase to provide you with valid and reliable data that will meet your research objectives. Our knowledge and vast array of experience in the field of project management allows us to provide you with a full range of value-added services, providing you with “white-glove treatment” each and every time.
Email: info@norssurveys.com
Phone: 1-305-553-8585, ext. 2
norssurveys.com
P&K Research
Founded 1957 | 200 employees
Patti Wojnicz, EVP
For more than 65 years, P&K has played a defining role in advancing modern sensory science. Our founders developed the rigorous research methodologies that established the foundation for contemporary consumer taste testing, shaping industry standards that continue to guide product evaluation and innovation worldwide. Today, leading food and beverage companies rely on our expertise to inform critical business decisions – from new product launches and competitive assessments to formulation optimization and cost efficiencies. Our capabilities encompass the full range of sensory and consumer research, conducted in our company-owned facilities in Chicago, Dallas, Los Angeles and New York, and supported by field alliances across the United States, Europe, Asia, Latin America and Australia. Our category expertise spans beverages, snacks, bakery, frozen foods, confectionery and alcohol – transforming sensory insight into measurable market impact.
Email: info@pk-research.com
www.pk-research.com
Prodege
Founded 2005 | 600 employees
Joe Picciano, President
Prodege (pro-dé-gée) is a consumer marketing and insights platform fueled by leading loyalty programs that propel brand growth. Prodege empowers marketers to understand, reach and grow their customer base through market research and performance marketing campaigns that provide valuable customer feedback and engagement. Brands can reach customers in a rewarding environment through positive interactions in one of Prodege’s many loyalty programs, which cater to their most loyal customers with brand-safe offers and surveys that create greater engagement and enriching brand experiences. Visit www.prodege.com to learn more about our solutions.
Phone: 1-310-294-9599
www.prodege.com
Pureprofile
Founded 2000 | 262 employees
Martin Filz, CEO
Pureprofile has been delivering high-quality consumer data and insights for over 25 years. As a trusted global research partner, we empower leading brands and organizations across multiple sectors to be able to make confident decisions across product launches, brand tracking, innovation, customer experience and strategic planning. We have delivered research solutions to over 850 clients worldwide. With extensive profiling across our proprietary panels and access to niche and mainstream audiences in global markets, Pureprofile enables clients to better understand consumer attitudes and behaviors and uncover meaningful insights fast. Our rigorous vetting and verification processes underpin a long-standing commitment to data quality. We operate in line with the ESOMAR Code and are active members of MRS, the Insights Association and ADIA, reinforcing our dedication to ethical, transparent research practices.
Email: sales.emea@pureprofile.com
www.business.pureprofile.com
ReadingMinds.ai
Founded 2025 | 12 employees
Stu Sjouwerman, CEO
Hear what your customers really feel. ReadingMinds.ai runs voice interviews with Emma, an emotionally intelligent AI interviewer that listens for tone, hesitation and intent that surveys miss. Launch a study in minutes, let Emma interview customers 24/7 and get sentiment scores, themes and insights in hours. When someone says “satisfied” but sounds worried, you’ll catch it. See results as interviews happen instantly, with tone signals that reveal why. Built for churn prevention, messaging and concept testing. Every insight is traceable to customer quotes, so product, marketing and sales align fast. Swap surveys and six-week qualitative projects for affordable voice research at scale. Participants enjoy the conversation; teams see 90%+ completion rates. Sharpen messaging, spot churn early and target with confidence.
Email: support@readingminds.ai
www.readingminds.ai
Symmetric, A Decision Analyst Company
Founded 2016 | 25+ employees
Jason Thomas, CEO
Arianne Larimer, President
Symmetric owns and operates American Consumer Opinion®, a worldwide online panel that reaches millions of consumers spanning North America, Latin America, Europe and Asia. Consumers can sign up in one of 11 languages and complete demographic profiles are maintained for each household. Symmetric places a high value on representative samples, scientific sampling methods and advanced fraud-detection systems. Our triple opt-in panel is carefully balanced, continually refreshed and systematically cleaned for non-responders, speedsters and cheaters. Our panelists average a tenure of four years and a removal rate of less than 3%. Symmetric supports quantitative and qualitative research for online and offline projects. Our panelists have an 80%+ show rate for all qualitative projects. In addition, we have schedulers who can provide reminder phone calls and emails. Additional services include programming, hosting, online communities, tabulation, coding, IHUT mailing and API integrations.
Phone: 1-817-649-5243
www.symmetricsampling.com/panels