From product testing and packaging evaluations to longitudinal usage studies, IHUTs remain a valuable way for researchers to capture consumer feedback in real-world environments. By placing products directly into participants’ hands and homes, brands can uncover authentic behaviors, unmet needs and performance insights that may not emerge in traditional research settings.
The companies featured in this directory offer a range of IHUT capabilities, including participant recruitment, logistics management, sample fulfillment, digital feedback collection and advanced reporting. Whether you’re evaluating a new concept, refining an existing product or validating claims before launch, these providers can help streamline the process and deliver actionable findings. Explore the listings below to find partners equipped to support your next in-home research initiative with the operational expertise and methodological rigor today’s research demands.
Adrich
Founded 2018
Adhithi Aji, CEO and Founder 
Close the say-do gap! Instead of relying on self-reported data, Adrich allows brands to track consumer’s actual product usage data for true behavior insights. Adrich’s patented Smart Consumption Platform™ includes IoT-sensor-enabled smart sensing labels that autonomously capture and transmit real-time product usage data right to your dashboard. Additionally, the behavior-triggered messaging capability enables in-the-moment feedback for more accurate responses closing the recall gap. With actual data on how consumers interact with their product – when, where, how much, how frequent and when they run out – and what drives their behavior, brands can launch more successful products, sharpen their messaging, personalize consumer experiences, promote habit adoption and optimize product development, sales and marketing strategies. Adrich integrates seamlessly into existing research platforms and processes of brands or market research agencies to bring speed, agility and scale to your research capability.
Email: getintouch@adrich.io
Phone: 1-870-600-3038
www.adrich.io 
CRG Global Inc.
Founded 1987 | 200+ employees
CRG Global is a market research expert specializing in global sensory and consumer research leveraging the extensive capabilities of TestAmerica to conduct over 500,000 IHUTs in the past two years. In a research landscape increasingly exposed to bots, fraudulent respondents and low-engagement samples, we take a different approach. Our IHUT programs are anchored in face-to-face recruitment and human verification. This, in combination with faultless logistics to source, pack and ship your products guarantees that we speak to real people and capture authentic product experiences in real-world contexts. All ultimately delivering robust data. With our proven sensory and consumer research expertise, through CSS/datatelligence, we translate data into clear and actionable recommendations. All of this enables faster timelines while maintaining methodological integrity and providing full confidence in the insights.
Email: csssales@crgglobalinc.com
Phone: 1-877-893-1465
www.crgglobalinc.com
Curion
Founded 2017 | 300 employees
Keren Novack, President
For over 50 years, Curion has helped the world’s leading CPG brands make critical product decisions with confidence. Curion’s genuine investment in client success makes them the partner product leaders trust. As one of the largest product insights companies in the U.S., Curion captures how products are truly experienced in controlled facilities, in homes and on the shelf. With the acquisition of Blue Yonder, that expertise and innovation has a stronger global reach. Seven company-owned consumer centers across the U.S. and U.K. test more than 1.5 million products annually. The Curion Score™ is a whole-category benchmarking tool powered by over 1.5 billion data points, predicting product performance and repeat purchase. Curion understands the pressure clients feel behind every product recommendation and delivers clarity and confidence to make decisions that turn good products into great ones consumers reach for again and again.
Email: info@curioninsights.com
Phone: 1-800-291-1907
www.curioninsights.com
Decision Analyst
Founded 1978 | 120 employees
Jerry W. Thomas, CEO
Bonnie Janzen, President
Decision Analyst is a recognized leader in IHUTs and product optimization. Our staff has evaluated more than 2,000 consumer packaged goods and durable goods during the past four decades. We offer research and analytical services to help clients improve existing products and create new products. Our product testing services include: IHUTs, central-location taste tests, product clinics and product optimization techniques using choice modeling. We favor monadic testing of products but also design and execute paired-comparison, sequential-monadic and protomonadic tests. Optima®, our IHUT product testing system, predicts consumer acceptance, determines the optimal set of ingredients or features and optimizes pricing. We own and operate consumer panels for IHUTs and have our own facilities for on-site labeling, packaging and shipping of test products. Decision Analyst is committed to the highest quality standards and maintains certification in ISO/IEC 27001:2022.
Email: jthomas@decisionanalyst.com
Phone: 1-817-640-6166
www.decisionanalyst.com/services/producttesting
Fieldwork
Founded 1980 / Insights 1960 | 350 employees
Nikki Darre, President
Our specialties include consumer, medical, global research, B2B, mock jury CX/UX and whoever you want to talk to! Anywhere! For almost 50 years Fieldwork has recruited the highest-quality consumer, medical and business respondents both through and far beyond databases, using proven methods to reach your audience. We believe in a customized approach to recruitment. Fieldwork provides unsurpassed project management, hosting and complete guidance through in-person, remote/online and hybrid research sessions. Our technically versed support staff will confidently guide you through the logistics from large online to multicountry project execution. Fieldwork is your qualitative research partner. Focus on the research. We’ll do the rest! What do you need? Contact me today:
SarahK@fieldwork.com
Email: Info@Network.Fieldwork.com
Phone: 1-800-863-4353
www.fieldwork.com/market-research-services
Indiefield
Founded 1998 | 16 employees
Tara Lyons, CEO 
In-home usage testing is where products are tested in the only place that really matters; real life. Take a product out of a controlled setting and put it into someone’s daily routine and you begin to see what actually happens. Not claimed behavior, but real behavior. The shortcuts, the habits and the moments where something works brilliantly or quietly falls short. That is where the value sits. IHUTs deliver more honest and more reliable feedback because they reflect true usage rather than staged conditions. At Indiefield, we make that process feel effortless. We recruit the right people, manage timelines tightly and take care of everything from instructions to packaging, storage and delivery. What makes the difference is how closely we manage respondents. We stay in contact throughout, keeping them engaged, consistent and on track. Because strong IHUTs are not defined by sending products out; they are defined by what comes back.
Phone: 44-20-8245-8000
indiefield.co.uk
Marketing Analysts
Founded 1984, Relaunched 2024
Robert Clark, CEO
Marketing Analysts delivers flexible, analytics-led in-home use testing programs that help brands evaluate products and experiences in real-world settings. We’ve managed IHUTs globally across categories, from ice cream to cosmetics to personal care, with strong placement rates and consistent execution. With over 40 years as a quantitative market research firm, we bring rigorous research design and proven methodology to every study. Our IHUT programs support physical product tests, digital experiences and both physical and digital diary methodologies, giving clients the flexibility to match study design to their specific learning objectives. Our team manages the operational complexity behind successful IHUTs (recruitment, logistics, participant engagement, data collection) so clients can stay focused on what the data means rather than how it gets collected. Whether the study is domestic or global, we build programs around dependable fieldwork and analysis that translate directly into sharper product and marketing decisions. The result is an IHUT partner built on deep research experience, not just project management. One that helps clients stay close to real consumer behavior and move forward with confidence.
Email: info@marketinganalysts.com
www.Marketinganalysts.com
MarketView Research
Founded 1999 | 25+ employees
Jessica Cardella, Senior Vice President
MarketView Research’s award-winning in-home use testing (IHUT) programs have powered the success of today’s leading brands – and we’re ready to do the same for you. Our clients trust us to uncover what consumers truly want through a powerful blend of qualitative and quantitative research, giving them the confidence to invest in the features that matter most. From planning and survey design to fieldwork and analysis, we deliver actionable insights that help you accelerate innovation, reduce risk and bring customer-centric products to market faster. Getting started is simple: send us your product and our expert team handles the rest. With over 25 years of experience, our proven, quality-driven process ensures precision and excellence at every step. With MarketView Research, you gain a trusted partner committed to delivering results – every time.
Email: Jessica.Cardella@mvrg.com
Phone: 1-201-840-5286
www.mvrg.com
Mindfield - Tech Integration and Audience Solutions
Founded in 1980 as McMillion Research LLC
Jay Mace, Senior Vice President
Mindfield, your premier partner for customized research solutions in IHUT studies. As the first platform of its kind, we tailor our offerings to meet your unique needs across all verticals and study types, ensuring optimal follow-up return rates. Our rigorous participant validation process guarantees that every respondent meets our high IQD quality standards. With Mindfield, you’re not just choosing a research solution; you’re investing in quality and precision. Our cutting-edge technology and diverse audience solutions empower you to make informed decisions with confidence. Elevate your research experience and achieve exceptional results with Mindfield today!
Email: jmace@mindfieldtech.com
Phone: 1-304-343-4241
mindfieldtech.com
Murray Hill National
Founded 2013 | 35 employees
Susan Owens, COO
When your product goes home, who’s testing it matters. Home use tests live or die on the quality of your recruits – and that’s exactly where Murray Hill National excels. For 30 years, our executives have built one of the most trusted recruitment and data collection companies in the U.S., delivering the right respondents to your doorstep, every time. We specialize in recruiting everyday consumers for home use tests across virtually every product category – but our reach doesn’t stop there. With access to 5 million consumers as our foundation, we also tap into 650,000+ B2B executives and professionals, 750,000 physicians, nurses and more, plus 150+ organized patient panels. Whether your HUT needs a mainstream consumer, a hard-to-reach specialist or an HCP with specific clinical experience – we find them, qualify them and get your product in their hands. What sets us apart? We put data quality at the top of every project. Our teams are committed to high-quality screening, verified recruitment and seamless logistics – so your HUT results are reliable, actionable and delivered on time. Any audience. Any methodology. Coast to coast. Contact us today for your next home use test project.
Email: susan@murrayhillnational.com
Phone: 1-972-707-7645
www.murrayhillnational.com
Outset
Founded 2022 | 51 employees
Aaron Cannon, CEO and Co-founder
Michael Hess, CTO and Co-founder
Outset is the first and only AI-moderated research platform that listens, sees and understands. Through its instant guide creation, dynamic probing, vision-aware moderation, automated reporting and broad multilingual capabilities, Outset helps customers scale their qualitative research and conduct studies that would be otherwise impossible, all without sacrificing depth or rigor. Often used for concept tests, in-home testing, diary studies, shop-alongs, brand research, creative testing and more, Outset has powered some of the most business-critical decisions at companies like Nestle, Microsoft, Uber, Hubspot and Google. Built by researchers, for researchers. You’re in good hands with Outset. Connect with us at sales@outset.ai to learn more.
Email: sales@outset.ai
outset.ai 
ReadingMinds.ai
Founded 2025 | 12 employees
Stu Sjouwerman, CEO
ReadingMinds.ai is an AI-native voice interview platform that turns real customer conversations into emotional decision signals your agents can act on. You get a platform built for speed and proof, powered by an emotionally intelligent AI interviewer called Emma. She runs natural voice interviews 24/7, no scheduling required. Marketing and revenue teams use ReadingMinds to capture what customers feel, not just what they say, then convert those signals into sharper positioning, stronger messaging, better pipeline quality and higher conversion rates. Every output is traceable and quote-backed, so teams can see exactly what changed and why. Results are delivered in hours, not weeks, with clear themes, emotional intensity scoring and evidence that aligns marketing, sales and leadership around real buying behavior. Collaborate easily across teams while keeping everything centralized, structured and ready for action. Start your Live Test Drive and see the signal for yourself.
Email: support@readingminds.ai
www.readingminds.ai
Symmetric, A Decision Analyst Company
Founded 2016 | 25+ employees
Jason Thomas, CEO
Arianne Larimer, President
Symmetric owns and operates American Consumer Opinion®, a worldwide panel that reaches millions of consumers spanning North America, Latin America, Europe and Asia. With 45 years of IHUT expertise, we deliver reliable, high-quality in-home usage recruiting at scale. Our experienced team can manage every detail, from recruitment through fulfillment, supported by a temperature-controlled facility, strict cleanliness protocols and careful product handling. Our IHUT expertise spans a wide range of product categories, including CPG, food and beverage, personal care, medical devices and more. By utilizing our triple opt-in panel, which is continuously refreshed and maintained using advanced fraud detection and scientific sampling methods, we are able to achieve consistent return rates of ~80%, reflecting strong engagement and dependable participation. Panelists average four years of tenure, with less than 3% removals. Additional services include programming, online recruitment, tabulation, coding and API integrations.
Email: info@symmetricsampling.com
Phone: 1-817-649-5243
www.symmetricsampling.com/panels
TestSet
Founded 2024 | 270 employees
Michael Sanfelippo, President
Building on 30+ years of expertise, TestSet and the heritage Reckner brand deliver in-home use testing methodology that gets real products into the hands of real consumers – tested in the environments where they’re actually used. With a rigorously vetted participant panel and end-to-end management of product distribution, guided surveys and data collection, TestSet ensures every IHUT runs with precision and accuracy. Consumers test products at home over days or weeks, generating high-quality, reliable data on performance, satisfaction and purchase intent. The result is rich, contextual insights that reflect how products truly perform in everyday life. TestSet creates uncorrupted, unbiased, human-verified first-party data for reliable business outcomes – harmonizing human expertise with modern technology to deliver data that is consistently reliable and easily accessible. Businesses rely on TestSet to make confident launch decisions, improve marketing effectiveness and gain deeper customer insights. More information is available at www.testset.com.
Phone: 1-833-777-TEST
www.testset.com