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The market research salary and compensation survey was conducted online from June 5 to June 23, 2017 among Quirk’s subscribers. In total we received 2,637 responses. We received 858 usable surveys from client-side researchers (corporate market research) and 1,422 usable surveys from provider-side researchers (market research company employees). An interval (margin of error) of 1.9 at the 95 percent confidence level was achieved. (Not all respondents answered all questions.)

 

 

For a complete survey results follow the link below:
Market research salaries by job title

Business development salary by:


Industry


Count
Base
Bonus
Div.*
Other*
Total
Advertising/Public Relations  
  
  
  
  
  
Agriculture











Automotive











Banking/Financial











Building Materials/Products
1
$56,000
$1,000
$0
$0
$57,000
Computer Hardware/Software
1
$28,000
$4,000
$0
$0
$32,000
Construction/Housing











Consulting











Consumer Goods











Education











Entertainment











Food/Beverage











Government











Health Care/Pharmaceuticals











Hospitality (hotels, etc.)











Insurance
1
$85,000
$5,000
$0
$0
$90,000
Manufacturing











Media/Publishing/Information
1
$150,000
$100,000
$0
$0
$250,000
Non-Profits











Retail











Technology/IT/Web
1
$20,000
$10,000
$1,000
$2,000
$33,000
Telecommunications











Transportation











Travel











Utilities/Energy











Other
1
$80,000
$50,000
$0
$0
$130,000
Mean
6
$69,833
$28,333
$167
$333
$98,667













Region in which located


Count
Base
Bonus
Div.*
Other*
Total
North East (CT, MA, ME, NH, RI, VT)
1
$150,000
$100,000
$0
$0
$250,000
Mid Atlantic (NJ, NY, PA)
1
$20,000
$10,000
$1,000
$2,000
$33,000
East North Central (IL, IN, MI, OH, WI)











West N. Central (IA, KS, MN, MO, NE, ND, SD)











S. Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV)
1
$85,000
$5,000
$0
$0
$90,000
East South Central (AL, KY, MS, TN)











West South Central (AR, LA, OK, TX)











Mountain (AZ, CO, ID, MT, NM, NV, UT, WY)











Pacific Coast (AK, CA, HI, OR, WA)
1
$80,000
$50,000
$0
$0
$130,000
Canada











Mexico











Central and South America











Eastern Europe
1
$28,000
$4,000
$0
$0
$32,000
Western Europe
1
$56,000
$1,000
$0
$0
$57,000
Asia











Middle East











Africa











Australia/New Zealand











Mean
6
$69,833
$28,333
$167
$333
$98,667













Annual revenue/sales of organization


Count
Base
Bonus
Div.*
Other*
Total
< $1 Million US dollars











$1M - $3M











$3M - $6M











$6M - $10M
1
$20,000
$10,000
$1,000
$2,000
$33,000
$10M - $50M
3
$95,333
$50,333
$0
$0
$145,667
$50M - $100M
1
$28,000
$4,000
$0
$0
$32,000
$100M - $300M











$300M - $500M











$500M - $1 Billion











>$1 Billion US dollars
1
$85,000
$5,000
$0
$0
$90,000
Mean
6
$69,833
$28,333
$167
$333
$98,667













Number of full-time equivalent market researchers on staff


Count
Base
Bonus
Div.*
Other*
Total
0
1
$80,000
$50,000
$0
$0
$130,000
1 - 2
1
$56,000
$1,000
$0
$0
$57,000
3 - 5
1
$28,000
$4,000
$0
$0
$32,000
6 - 10
1
$150,000
$100,000
$0
$0
$250,000
11 - 15











16  - 25
1
$85,000
$5,000
$0
$0
$90,000
>25
1
$20,000
$10,000
$1,000
$2,000
$33,000
Mean
6
$69,833
$28,333
$167
$333
$98,667













Number of years of experience in marketing research


Count
Base
Bonus
Div.*
Other*
Total
< 1 year











1 - 2
1
$20,000
$10,000
$1,000
$2,000
$33,000
3 - 5
2
$70,500
$3,000
$0
$0
$73,500
6 - 10
2
$54,000
$27,000
$0
$0
$81,000
11 - 15
1
$150,000
$100,000
$0
$0
$250,000
16  - 25











>25











Mean
6
$69,833
$28,333
$167
$333
$98,667













Years at current job


Count
Base
Bonus
Div.*
Other*
Total
< 1 year
1
$56,000
$1,000
$0
$0
$57,000
1 - 2
1
$150,000
$100,000
$0
$0
$250,000
3 - 5
2
$24,000
$7,000
$500
$1,000
$32,500
6 - 10
1
$80,000
$50,000
$0
$0
$130,000
11 - 15
1
$85,000
$5,000
$0
$0
$90,000
16  - 25











>25











Mean
6
$69,833
$28,333
$167
$333
$98,667













Number of employees supervised


Count
Base
Bonus
Div.*
Other*
Total
0 (None)
1
$80,000
$50,000
$0
$0
$130,000
1 - 2
2
$70,500
$3,000
$0
$0
$73,500
3 - 5
2
$89,000
$52,000
$0
$0
$141,000
6 - 10











> 10
1
$20,000
$10,000
$1,000
$2,000
$33,000
Mean
6
$69,833
$28,333
$167
$333
$98,667













Highest degree achieved


Count
Base
Bonus
Div.*
Other*
Total
High-school graduate











College graduate
2
$115,000
$75,000
$0
$0
$190,000
Masters program graduate
4
$47,250
$5,000
$250
$500
$53,000
Ph.D. graduate











Mean
6
$69,833
$28,333
$167
$333
$98,667













Gender


Count
Base
Bonus
Div.*
Other*
Total
Male
3
$66,000
$38,000
$333
$667
$105,000
Female
3
$73,667
$18,667
$0
$0
$92,333
Mean
6
$69,833
$28,333
$167
$333
$98,667













Age


Count
Base
Bonus
Div.*
Other*
Total
< 25











25 - 30
1
$56,000
$1,000
$0
$0
$57,000
31 - 35
1
$80,000
$50,000
$0
$0
$130,000
36 - 45
2
$85,000
$55,000
$500
$1,000
$141,500
46 - 55
1
$85,000
$5,000
$0
$0
$90,000
56 - 65
1
$28,000
$4,000
$0
$0
$32,000
66+











Mean
6
$69,833
$28,333
$167
$333
$98,667


*Bonus was defined as bonus or commission for 2016 in US dollars.

*Dividends were defined as compensation in the form of dividends, stock options or profit sharing in US dollars for 2016.

*Other was defined as annual value of other compensation (company car, health club membership, mobile phone etc.) in US dollars.