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The market research salary and compensation survey was conducted online from June 5 to June 23, 2017 among Quirk’s subscribers. In total we received 2,637 responses. We received 858 usable surveys from client-side researchers (corporate market research) and 1,422 usable surveys from provider-side researchers (market research company employees). An interval (margin of error) of 1.9 at the 95 percent confidence level was achieved. (Not all respondents answered all questions.)

 

For a complete survey results follow the link below:
Market research salaries by job title

Market research CEO/president salary by:


Region in which located


Count
Base
Bonus
Div.*
Other*
Total
North East (CT, MA, ME, NH, RI, VT)  11  $185,909  $41,182  $19,818  $17,818  $264,727
Mid Atlantic (NJ, NY, PA)
8
$223,125
$25,000
$5,625
$2,500
$256,250
East North Central (IL, IN, MI, OH, WI)
17
$182,529
$16,353
$31,176
$7,000
$237,059
West N. Central (IA, KS, MN, MO, NE, ND, SD)
6
$140,833
$41,833
$24,167
$9,333
$216,167
S. Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV)
12
$182,417
$103,000
$61,917
$5,750
$353,083
East South Central (AL, KY, MS, TN)
2
$214,500
$37,500
$19,500
$22,500
$294,000
West South Central (AR, LA, OK, TX)
2
$112,500
$60,000
$10,000
$0
$182,500
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY)
3
$139,667
$89,667
$103,333
$3,333
$336,000
Pacific Coast (AK, CA, HI, OR, WA)
6
$153,000
$56,667
$15,833
$12,500
$238,000
Canada
3
$137,000
$41,667
$14,333
$10,000
$203,000
Mexico











Central and South America
1
$172,000
$33,000
$0
$32,000
$237,000
Eastern Europe
1
$49,000
$4,000
$0
$0
$53,000
Western Europe
5
$130,800
$45,200
$0
$28,400
$204,400
Asia
4
$128,750
$5,500
$0
$6,500
$140,750
Middle East
2
$120,000
$30,000
$150,000
$6,000
$306,000
Africa
1
$12,000
$3,000
$0
$0
$15,000
Australia/New Zealand
1
$250,000
$0
$0
$30,000
$280,000
Mean
85
$167,776
$43,471
$29,271
$10,141
$250,659













Annual revenue/sales of organization


Count
Base
Bonus
Div.*
Other*
Total
< $1 Million US dollars
21
$92,429
$4,238
$16,238
$6,143
$119,048
$1M - $3M
12
$144,000
$45,583
$46,750
$7,000
$243,333
$3M - $6M
17
$158,353
$59,294
$23,588
$11,647
$252,882
$6M - $10M
6
$182,833
$38,000
$48,000
$30,833
$299,667
$10M - $50M
18
$240,389
$75,556
$45,111
$7,389
$368,444
$50M - $100M
6
$203,167
$44,333
$3,333
$20,500
$271,333
$100M - $300M
2
$272,500
$62,500
$7,500
$0
$342,500
$300M - $500M
1
$110,000
$30,000
$0
$0
$140,000
$500M - $1 Billion











>$1 Billion US dollars
2
$301,000
$21,000
$25,000
$5,000
$352,000
Mean
85
$167,776
$43,471
$29,271
$10,141
$250,659













Number of full-time equivalent market researchers on staff


Count
Base
Bonus
Div.*
Other*
Total
0











1 - 2
12
$102,333
$8,167
$40,167
$6,667
$157,333
3 - 5
15
$139,467
$48,867
$35,667
$7,400
$231,400
6 - 10
12
$155,667
$22,083
$16,750
$9,750
$204,250
11 - 15
4
$143,500
$106,250
$11,250
$6,000
$267,000
16  - 25
7
$163,000
$45,571
$5,000
$3,286
$216,857
>25
35
$210,229
$53,000
$34,000
$14,486
$311,714
Mean
85
$167,776
$43,471
$29,271
$10,141
$250,659













Number of years of experience in marketing research


Count
Base
Bonus
Div.*
Other*
Total
< 1 year











1 - 2
1
$150,000
$0
$0
$160,000
$310,000
3 - 5
2
$135,000
$55,000
$62,500
$12,500
$265,000
6 - 10
5
$173,800
$23,200
$23,800
$18,200
$239,000
11 - 15
7
$185,000
$82,714
$92,857
$6,571
$367,143
16  - 25
31
$188,516
$57,774
$23,097
$3,935
$273,323
>25
39
$149,564
$28,179
$22,513
$10,718
$210,974
Mean
85
$167,776
$43,471
$29,271
$10,141
$250,659













Years at current job


Count
Base
Bonus
Div.*
Other*
Total
< 1 year
7
$183,429
$49,857
$50,000
$4,286
$287,571
1 - 2
11
$183,000
$61,091
$0
$17,455
$261,545
3 - 5
29
$186,414
$52,345
$17,966
$10,552
$267,276
6 - 10
11
$160,091
$22,545
$31,273
$5,818
$219,727
11 - 15
7
$149,714
$44,571
$82,857
$8,857
$286,000
16  - 25
6
$145,500
$9,167
$46,833
$9,667
$211,167
>25
11
$116,909
$32,818
$37,455
$11,818
$199,000
Mean
82
$166,720
$42,866
$30,341
$10,268
$250,195













Number of employees supervised


Count
Base
Bonus
Div.*
Other*
Total
0 (None)
9
$104,889
$2,556
$33,222
$2,111
$142,778
1 - 2
8
$117,000
$51,625
$38,250
$9,125
$216,000
3 - 5
10
$134,200
$19,800
$35,000
$6,500
$195,500
6 - 10
23
$179,957
$49,478
$14,435
$9,652
$253,522
> 10
35
$197,143
$54,943
$34,314
$13,800
$300,200
Mean
85
$167,776
$43,471
$29,271
$10,141
$250,659













Highest degree achieved


Count
Base
Bonus
Div.*
Other*
Total
High-school graduate
2
$162,500
$56,000
$0
$1,000
$219,500
College graduate
38
$163,789
$32,105
$27,500
$6,342
$229,737
Masters program graduate
39
$165,949
$57,179
$28,026
$14,026
$265,179
Ph.D. graduate
6
$206,667
$22,167
$58,333
$12,000
$299,167
Mean
85
$167,776
$43,471
$29,271
$10,141
$250,659













Gender


Count
Base
Bonus
Div.*
Other*
Total
Male
54
$170,148
$41,704
$23,463
$11,704
$247,019
Female
31
$163,645
$46,548
$39,387
$7,419
$257,000
Mean
85
$167,776
$43,471
$29,271
$10,141
$250,659













Age


Count
Base
Bonus
Div.*
Other*
Total
< 25











25 - 30
1
$80,000
$1,000
$70,000
$24,000
$175,000
31 - 35
2
$168,500
$61,500
$0
$5,000
$235,000
36 - 45
20
$172,900
$59,100
$25,400
$5,450
$262,850
46 - 55
29
$169,759
$24,862
$36,138
$9,552
$240,310
56 - 65
26
$171,462
$47,923
$12,154
$14,538
$246,077
66+
7
$143,571
$60,286
$78,000
$9,143
$291,000
Mean
85
$167,776
$43,471
$29,271
$10,141
$250,659


*Bonus was defined as bonus or commission for 2016 in US dollars.

*Dividends were defined as compensation in the form of dividends, stock options or profit sharing in US dollars for 2016.

*Other was defined as annual value of other compensation (company car, health club membership, mobile phone etc.) in US dollars.