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The market research salary and compensation survey was conducted online from June 5 to June 23, 2017 among Quirk’s subscribers. In total we received 2,637 responses. We received 858 usable surveys from client-side researchers (corporate market research) and 1,422 usable surveys from provider-side researchers (market research company employees). An interval (margin of error) of 1.9 at the 95 percent confidence level was achieved. (Not all respondents answered all questions.)

 

 

For a complete survey results follow the link below:
Market research salaries by job title

Consultant salary by:


Industry


Count
Base
Bonus
Div.*
Other*
Total
Advertising/Public Relations  
  
  
  
  
  
Agriculture











Automotive
1
119,000
7,000
3,000
0
129,000
Banking/Financial
1
100,000
0
0
6,000
106,000
Building Materials/Products











Computer Hardware/Software











Construction/Housing











Consulting











Consumer Goods
1
80,000
7,000
3,000
0
90,000
Education











Entertainment











Food/Beverage
1
70,000
10,000
0
1,000
81,000
Government
2
95,000
1,500
0
0
96,500
Health Care/Pharmaceuticals











Hospitality (hotels, etc.)











Insurance
3
107,667
8,333
333
1,667
118,000
Manufacturing











Media/Publishing/Information











Non-Profits











Retail











Technology/IT/Web











Telecommunications











Transportation











Travel











Utilities/Energy











Other
1
91,000
7,000
0
0
98,000
Mean
10
97,300
5,900
700
1,200
105,100













Region in which located


Count
Base
Bonus
Div.*
Other*
Total
North East (CT, MA, ME, NH, RI, VT)











Mid Atlantic (NJ, NY, PA)
2
$121,000
$3,500
$2,000
$0
$126,500
East North Central (IL, IN, MI, OH, WI)
1
$91,000
$7,000
$0
$0
$98,000
West N. Central (IA, KS, MN, MO, NE, ND, SD)
1
$97,000
$0
$0
$0
$97,000
S. Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV)
3
$100,000
$8,333
$0
$3,667
$112,000
East South Central (AL, KY, MS, TN)











West South Central (AR, LA, OK, TX)











Mountain (AZ, CO, ID, MT, NM, NV, UT, WY)











Pacific Coast (AK, CA, HI, OR, WA)











Canada
2
$75,000
$8,500
$1,500
$500
$85,500
Mexico











Central and South America











Eastern Europe











Western Europe











Asia











Middle East











Africa











Australia/New Zealand
1
$93,000
$3,000
$0
$0
$96,000
Mean
10
$97,300
$5,900
$700
$1,200
$105,100













Annual revenue/sales of organization


Count
Base
Bonus
Div.*
Other*
Total
< $1 Million US dollars











$1M - $3M
1
$80,000
$7,000
$3,000
$0
$90,000
$3M - $6M











$6M - $10M











$10M - $50M











$50M - $100M











$100M - $300M











$300M - $500M











$500M - $1 Billion











>$1 Billion US dollars
7
$100,714
$6,429
$571
$1,714
$109,429
Mean
8
$98,125
$6,500
$875
$1,500
$107,000













Number of full-time equivalent market researchers on staff


Count
Base
Bonus
Div.*
Other*
Total
0











1 - 2
1
$119,000
$7,000
$3,000
$0
$129,000
3 - 5
4
$97,750
$6,250
$1,000
$0
$105,000
6 - 10
2
$98,500
$0
$0
$3,000
$101,500
11 - 15
2
$87,500
$10,000
$0
$3,000
$100,500
16  - 25











>25
1
$91,000
$7,000
$0
$0
$98,000
Mean
10
$97,300
$5,900
$700
$1,200
$105,100













Number of years of experience in marketing research


Count
Base
Bonus
Div.*
Other*
Total
< 1 year











1 - 2
1
$100,000
$0
$0
$6,000
$106,000
3 - 5
1
$70,000
$10,000
$0
$1,000
$81,000
6 - 10
2
$87,500
$11,000
$1,500
$0
$100,000
11 - 15
1
$93,000
$3,000
$0
$0
$96,000
16  - 25
5
$107,000
$4,800
$800
$1,000
$113,600
>25











Mean
10
$97,300
$5,900
$700
$1,200
$105,100













Years at current job


Count
Base
Bonus
Div.*
Other*
Total
< 1 year
2
$102,500
$5,000
$0
$5,500
$113,000
1 - 2











3 - 5
3
$104,333
$1,000
$333
$0
$105,667
6 - 10
4
$96,250
$9,000
$1,500
$0
$106,750
11 - 15
1
$70,000
$10,000
$0
$1,000
$81,000
16  - 25











>25











Mean
10
$97,300
$5,900
$700
$1,200
$105,100













Number of employees supervised


Count
Base
Bonus
Div.*
Other*
Total
0 (None)
7
$96,429
$5,286
$429
$1,714
$103,857
1 - 2
2
$87,500
$11,000
$1,500
$0
$100,000
3 - 5
1
$123,000
$0
$1,000
$0
$124,000
6 - 10











> 10











Mean
10
$97,300
$5,900
$700
$1,200
$105,100













Highest degree achieved


Count
Base
Bonus
Div.*
Other*
Total
High-school graduate











College graduate
2
$87,500
$10,000
$0
$3,000
$100,500
Masters program graduate
8
$99,750
$4,875
$875
$750
$106,250
Ph.D. graduate











Mean
10
$97,300
$5,900
$700
$1,200
$105,100













Gender


Count
Base
Bonus
Div.*
Other*
Total
Male
5
$96,400
$9,000
$600
$1,200
$107,200
Female
5
$98,200
$2,800
$800
$1,200
$103,000
Mean
10
$97,300
$5,900
$700
$1,200
$105,100













Age


Count
Base
Bonus
Div.*
Other*
Total
< 25











25 - 30
1
$100,000
$0
$0
$6,000
$106,000
31 - 35











36 - 45
6
$92,000
$7,000
$667
$167
$99,833
46 - 55
1
$97,000
$0
$0
$0
$97,000
56 - 65
2
$112,000
$8,500
$1,500
$2,500
$124,500
66+











Mean
10
$97,300
$5,900
$700
$1,200
$105,100


*Bonus was defined as bonus or commission for 2016 in US dollars.

*Dividends were defined as compensation in the form of dividends, stock options or profit sharing in US dollars for 2016.

*Other was defined as annual value of other compensation (company car, health club membership, mobile phone etc.) in US dollars.