The market research salary and compensation survey was conducted online from June 5 to June 23, 2017 among Quirk’s subscribers. In total we received 2,637 responses. We received 858 usable surveys from client-side researchers (corporate market research) and 1,422 usable surveys from provider-side researchers (market research company employees). An interval (margin of error) of 1.9 at the 95 percent confidence level was achieved. (Not all respondents answered all questions.)
For a complete survey results follow the link below:
Market research salaries by job title
Market research field manager/director salary by:
| Region in which located | |||||||||||||
| Count | Base | Bonus | Div.* | Other* | Total | ||||||||
| North East (CT, MA, ME, NH, RI, VT) | 5 | $108,000 | $11,800 | $1,400 | $0 | $121,200 | |||||||
| Mid Atlantic (NJ, NY, PA) | 4 | $68,750 | $5,000 | $750 | $500 | $75,000 | |||||||
| East North Central (IL, IN, MI, OH, WI) | 2 | $64,000 | $2,500 | $0 | $0 | $66,500 | |||||||
| West N. Central (IA, KS, MN, MO, NE, ND, SD) | 1 | $65,000 | $0 | $6,000 | $6,000 | $77,000 | |||||||
| S. Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) | 2 | $78,500 | $3,500 | $0 | $500 | $82,500 | |||||||
| East South Central (AL, KY, MS, TN) | 1 | $40,000 | $0 | $0 | $0 | $40,000 | |||||||
| West South Central (AR, LA, OK, TX) | |||||||||||||
| Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) | 2 | $63,500 | $0 | $32,000 | $2,000 | $97,500 | |||||||
| Pacific Coast (AK, CA, HI, OR, WA) | 1 | $64,000 | $4,000 | $0 | $0 | $68,000 | |||||||
| Canada | |||||||||||||
| Mexico | |||||||||||||
| Central and South America | |||||||||||||
| Eastern Europe | |||||||||||||
| Western Europe | 3 | $68,000 | $2,000 | $0 | $667 | $70,667 | |||||||
| Asia | 1 | $15,000 | $0 | $0 | $0 | $15,000 | |||||||
| Middle East | |||||||||||||
| Africa | |||||||||||||
| Australia/New Zealand | |||||||||||||
| Mean | 22 | $73,409 | $4,591 | $3,636 | $682 | $82,318 | |||||||
| Annual revenue/sales of organization | |||||||||||||
| Count | Base | Bonus | Div.* | Other* | Total | ||||||||
| < $1 Million US dollars | 2 | $50,000 | $0 | $0 | $500 | $50,500 | |||||||
| $1M - $3M | 4 | $50,500 | $1,750 | $0 | $500 | $52,750 | |||||||
| $3M - $6M | 2 | $57,000 | $2,500 | $0 | $0 | $59,500 | |||||||
| $6M - $10M | 2 | $67,500 | $3,500 | $0 | $500 | $71,500 | |||||||
| $10M - $50M | 8 | $92,500 | $9,625 | $1,500 | $625 | $104,250 | |||||||
| $50M - $100M | 2 | $98,500 | $2,500 | $0 | $0 | $101,000 | |||||||
| $100M - $300M | |||||||||||||
| $300M - $500M | |||||||||||||
| $500M - $1 Billion | |||||||||||||
| >$1 Billion US dollars | 1 | $62,000 | $0 | $62,000 | $0 | $124,000 | |||||||
| Mean | 21 | $73,810 | $4,810 | $3,524 | $429 | $82,571 | |||||||
| Number of full-time equivalent market researchers on staff | |||||||||||||
| Count | Base | Bonus | Div.* | Other* | Total | ||||||||
| 0 | |||||||||||||
| 1 - 2 | 1 | $40,000 | $0 | $0 | $0 | $40,000 | |||||||
| 3 - 5 | |||||||||||||
| 6 - 10 | 3 | $66,333 | $2,000 | $2,000 | $2,667 | $73,000 | |||||||
| 11 - 15 | 2 | $34,000 | $500 | $0 | $0 | $34,500 | |||||||
| 16 - 25 | 3 | $58,000 | $1,667 | $0 | $333 | $60,000 | |||||||
| >25 | 13 | $87,231 | $6,846 | $5,692 | $462 | $100,231 | |||||||
| Mean | 22 | $73,409 | $4,591 | $3,636 | $682 | $82,318 | |||||||
| Number of years of experience in marketing research | |||||||||||||
| Count | Base | Bonus | Div.* | Other* | Total | ||||||||
| < 1 year | |||||||||||||
| 1 - 2 | |||||||||||||
| 3 - 5 | 1 | $92,000 | $0 | $0 | $0 | $92,000 | |||||||
| 6 - 10 | 7 | $57,143 | $3,143 | $714 | $714 | $61,714 | |||||||
| 11 - 15 | 4 | $86,750 | $4,500 | $750 | $250 | $92,250 | |||||||
| 16 - 25 | 7 | $83,429 | $7,000 | $10,286 | $857 | $101,571 | |||||||
| >25 | 3 | $64,000 | $4,000 | $0 | $1,000 | $69,000 | |||||||
| Mean | 22 | $73,409 | $4,591 | $3,636 | $682 | $82,318 | |||||||
| Years at current job | |||||||||||||
| Count | Base | Bonus | Div.* | Other* | Total | ||||||||
| < 1 year | 2 | $101,000 | $7,000 | $1,500 | $500 | $110,000 | |||||||
| 1 - 2 | 4 | $70,250 | $1,000 | $500 | $1,250 | $73,000 | |||||||
| 3 - 5 | 5 | $64,000 | $4,800 | $600 | $0 | $69,400 | |||||||
| 6 - 10 | 5 | $67,400 | $4,000 | $0 | $400 | $71,800 | |||||||
| 11 - 15 | 5 | $87,000 | $7,800 | $14,400 | $1,400 | $110,600 | |||||||
| 16 - 25 | 1 | $40,000 | $0 | $0 | $0 | $40,000 | |||||||
| >25 | |||||||||||||
| Mean | 22 | $73,409 | $4,591 | $3,636 | $682 | $82,318 | |||||||
| Number of employees supervised | |||||||||||||
| Count | Base | Bonus | Div.* | Other* | Total | ||||||||
| 0 (None) | 6 | $61,000 | $1,667 | $11,333 | $1,000 | $75,000 | |||||||
| 1 - 2 | 5 | $78,000 | $8,200 | $1,600 | $1,200 | $89,000 | |||||||
| 3 - 5 | 5 | $55,400 | $1,200 | $0 | $0 | $56,600 | |||||||
| 6 - 10 | 2 | $105,000 | $1,000 | $2,000 | $0 | $108,000 | |||||||
| > 10 | 4 | $93,000 | $10,500 | $0 | $750 | $104,250 | |||||||
| Mean | 22 | $73,409 | $4,591 | $3,636 | $682 | $82,318 | |||||||
| Highest degree achieved | |||||||||||||
| Count | Base | Bonus | Div.* | Other* | Total | ||||||||
| High-school graduate | 7 | $71,571 | $4,143 | $857 | $1,286 | $77,857 | |||||||
| College graduate | 12 | $77,250 | $4,750 | $5,917 | $500 | $88,417 | |||||||
| Masters program graduate | 3 | $62,333 | $5,000 | $1,000 | $0 | $68,333 | |||||||
| Ph.D. graduate | |||||||||||||
| Mean | 22 | $73,409 | $4,591 | $3,636 | $682 | $82,318 | |||||||
| Gender | |||||||||||||
| Count | Base | Bonus | Div.* | Other* | Total | ||||||||
| Male | 9 | $67,444 | $1,000 | $7,111 | $444 | $76,000 | |||||||
| Female | 13 | $77,538 | $7,077 | $1,231 | $846 | $86,692 | |||||||
| Mean | 22 | $73,409 | $4,591 | $3,636 | $682 | $82,318 | |||||||
| Age | |||||||||||||
| Count | Base | Bonus | Div.* | Other* | Total | ||||||||
| < 25 | |||||||||||||
| 25 - 30 | 3 | $64,333 | $2,000 | $0 | $333 | $66,667 | |||||||
| 31 - 35 | 5 | $71,400 | $9,200 | $1,000 | $800 | $82,400 | |||||||
| 36 - 45 | 8 | $83,250 | $4,500 | $8,625 | $125 | $96,500 | |||||||
| 46 - 55 | 4 | $68,000 | $2,000 | $1,500 | $1,750 | $73,250 | |||||||
| 56 - 65 | 2 | $63,500 | $2,500 | $0 | $1,000 | $67,000 | |||||||
| 66+ | |||||||||||||
| Mean | 22 | $73,409 | $4,591 | $3,636 | $682 | $82,318 | |||||||
*Bonus was defined as bonus or commission for 2016 in US dollars.
*Dividends were defined as compensation in the form of dividends, stock options or profit sharing in US dollars for 2016.
*Other was defined as annual value of other compensation (company car, health club membership, mobile phone etc.) in US dollars.