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The market research salary and compensation survey was conducted online from June 5 to June 23, 2017 among Quirk’s subscribers. In total we received 2,637 responses. We received 858 usable surveys from client-side researchers (corporate market research) and 1,422 usable surveys from provider-side researchers (market research company employees). An interval (margin of error) of 1.9 at the 95 percent confidence level was achieved. (Not all respondents answered all questions.)

 

 

For a complete survey results follow the link below:
Market research salaries by job title

Marketing/Communication manager salary by:


Region in which located


Count
Base
Bonus
Div.*
Other*
Total
North East (CT, MA, ME, NH, RI, VT)  1  $98,000  $15,000  $15,000  $2,000  $130,000
Mid Atlantic (NJ, NY, PA)
1
$70,000
$3,000
$0
$0
$73,000
East North Central (IL, IN, MI, OH, WI)
2
$88,500
$1,000
$1,000
$500
$91,000
West N. Central (IA, KS, MN, MO, NE, ND, SD)











S. Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV)











East South Central (AL, KY, MS, TN)











West South Central (AR, LA, OK, TX)











Mountain (AZ, CO, ID, MT, NM, NV, UT, WY)
1
$73,000
$14,000
$0
$0
$87,000
Pacific Coast (AK, CA, HI, OR, WA)
6
$54,500
$3,333
$0
$167
$58,000
Canada











Mexico
1
$13,000
$3,000
$0
$0
$16,000
Central and South America











Eastern Europe
1
$1,000
$1,000
$0
$0
$2,000
Western Europe











Asia











Middle East











Africa











Australia/New Zealand
2
$63,000
$0
$0
$5,000
$68,000
Mean
15
$59,000
$3,867
$1,133
$933
$64,933













Annual revenue/sales of organization


Count
Base
Bonus
Div.*
Other*
Total
< $1 Million US dollars











$1M - $3M
4
$44,250
$4,250
$0
$0
$48,500
$3M - $6M
6
$48,500
$3,000
$333
$1,833
$53,667
$6M - $10M











$10M - $50M
2
$66,500
$2,500
$0
$0
$69,000
$50M - $100M











$100M - $300M
1
$66,000
$1,000
$0
$0
$67,000
$300M - $500M











$500M - $1 Billion











>$1 Billion US dollars
2
$109,000
$8,500
$7,500
$1,500
$126,500
Mean
15
$59,000
$3,867
$1,133
$933
$64,933













Number of full-time equivalent market researchers on staff


Count
Base
Bonus
Div.*
Other*
Total
0











1 - 2
2
$49,500
$8,000
$7,500
$1,000
$66,000
3 - 5
1
$65,000
$0
$0
$0
$65,000
6 - 10
1
$62,000
$17,000
$0
$1,000
$80,000
11 - 15
2
$67,000
$7,000
$0
$5,000
$79,000
16  - 25
2
$10,000
$1,500
$0
$0
$11,500
>25
7
$72,143
$1,143
$286
$143
$73,714
Mean
15
$59,000
$3,867
$1,133
$933
$64,933













Number of years of experience in marketing research


Count
Base
Bonus
Div.*
Other*
Total
< 1 year
2
$63,500
$1,000
$0
$500
$65,000
1 - 2
2
$55,000
$0
$0
$0
$55,000
3 - 5
3
$69,667
$6,333
$0
$333
$76,333
6 - 10
2
$37,000
$7,500
$0
$0
$44,500
11 - 15
4
$52,500
$1,750
$0
$2,500
$56,750
16  - 25
2
$77,500
$7,500
$8,500
$1,000
$94,500
>25











Mean
15
$59,000
$3,867
$1,133
$933
$64,933













Years at current job


Count
Base
Bonus
Div.*
Other*
Total
< 1 year
2
$82,500
$1,000
$0
$500
$84,000
1 - 2
5
$55,200
$400
$400
$0
$56,000
3 - 5
5
$48,800
$7,800
$3,000
$600
$60,200
6 - 10
3
$66,667
$5,000
$0
$3,333
$75,000
11 - 15











16  - 25











>25











Mean
15
$59,000
$3,867
$1,133
$933
$64,933













Number of employees supervised


Count
Base
Bonus
Div.*
Other*
Total
0 (None)
5
$54,400
$3,000
$3,400
$400
$61,200
1 - 2
8
$74,875
$4,875
$0
$1,500
$81,250
3 - 5
2
$7,000
$2,000
$0
$0
$9,000
6 - 10











> 10











Mean
15
$59,000
$3,867
$1,133
$933
$64,933













Highest degree achieved


Count
Base
Bonus
Div.*
Other*
Total
High-school graduate











College graduate
9
$73,000
$5,889
$1,667
$1,556
$82,111
Masters program graduate
6
$38,000
$833
$333
$0
$39,167
Ph.D. graduate











Mean
15
$59,000
$3,867
$1,133
$933
$64,933













Gender


Count
Base
Bonus
Div.*
Other*
Total
Male
3
$81,000
$6,333
$0
$4,000
$91,333
Female
12
$53,500
$3,250
$1,417
$167
$58,333
Mean
15
$59,000
$3,867
$1,133
$933
$64,933













Age


Count
Base
Bonus
Div.*
Other*
Total
< 25
2
$26,000
$0
$0
$0
$26,000
25 - 30
4
$50,500
$4,250
$0
$0
$54,750
31 - 35
2
$68,000
$2,000
$0
$0
$70,000
36 - 45
5
$75,200
$4,000
$3,000
$2,600
$84,800
46 - 55
2
$59,500
$8,500
$1,000
$500
$69,500
56 - 65











66+











Mean
15
$59,000
$3,867
$1,133
$933
$64,933


*Bonus was defined as bonus or commission for 2016 in US dollars.

*Dividends were defined as compensation in the form of dividends, stock options or profit sharing in US dollars for 2016.

*Other was defined as annual value of other compensation (company car, health club membership, mobile phone etc.) in US dollars.