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The market research salary and compensation survey was conducted online from June 5 to June 23, 2017 among Quirk’s subscribers. In total we received 2,637 responses. We received 858 usable surveys from client-side researchers (corporate market research) and 1,422 usable surveys from provider-side researchers (market research company employees). An interval (margin of error) of 1.9 at the 95 percent confidence level was achieved. (Not all respondents answered all questions.)
For a complete survey results follow the link below:
Market research salaries by job title
Marketing manager salary by:
| Industry | |||||||||||||
| Count | Base | Bonus | Div.* | Other* | Total | ||||||||
| Advertising/Public Relations | 1 | $82,000 | $2,000 | $3,000 | $0 | $87,000 | |||||||
| Agriculture | |||||||||||||
| Automotive | 1 | $26,000 | $0 | $0 | $0 | $26,000 | |||||||
| Banking/Financial | |||||||||||||
| Building Materials/Products | |||||||||||||
| Computer Hardware/Software | |||||||||||||
| Construction/Housing | |||||||||||||
| Consulting | |||||||||||||
| Consumer Goods | |||||||||||||
| Education | 2 | $74,500 | $0 | $0 | $0 | $74,500 | |||||||
| Entertainment | |||||||||||||
| Food/Beverage | |||||||||||||
| Government | 1 | $109,000 | $0 | $0 | $0 | $109,000 | |||||||
| Health Care/Pharmaceuticals | 2 | $72,000 | $1,000 | $65,000 | $0 | $138,000 | |||||||
| Hospitality (hotels, etc.) | |||||||||||||
| Insurance | |||||||||||||
| Manufacturing | 4 | $99,250 | $2,000 | $750 | $0 | $102,000 | |||||||
| Media/Publishing/Information | |||||||||||||
| Non-Profits | |||||||||||||
| Retail | |||||||||||||
| Technology/IT/Web | 1 | $103,000 | $0 | $0 | $0 | $103,000 | |||||||
| Telecommunications | |||||||||||||
| Transportation | 3 | $88,333 | $6,333 | $2,000 | $667 | $97,333 | |||||||
| Travel | |||||||||||||
| Utilities/Energy | 1 | $103,000 | $9,000 | $0 | $0 | $112,000 | |||||||
| Other | |||||||||||||
| Mean | 16 | $86,125 | $2,500 | $8,875 | $125 | $97,625 | |||||||
| Region in which located | |||||||||||||
| Count | Base | Bonus | Div.* | Other* | Total | ||||||||
| North East (CT, MA, ME, NH, RI, VT) | 1 | $103,000 | $0 | $0 | $0 | $103,000 | |||||||
| Mid Atlantic (NJ, NY, PA) | 2 | $112,000 | $1,000 | $0 | $0 | $113,000 | |||||||
| East North Central (IL, IN, MI, OH, WI) | 5 | $74,600 | $2,200 | $400 | $400 | $77,600 | |||||||
| West N. Central (IA, KS, MN, MO, NE, ND, SD) | 1 | $82,000 | $2,000 | $3,000 | $0 | $87,000 | |||||||
| S. Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) | 2 | $104,500 | $0 | $65,000 | $0 | $169,500 | |||||||
| East South Central (AL, KY, MS, TN) | |||||||||||||
| West South Central (AR, LA, OK, TX) | 1 | $97,000 | $10,000 | $4,000 | $0 | $111,000 | |||||||
| Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) | 2 | $96,000 | $4,500 | $0 | $0 | $100,500 | |||||||
| Pacific Coast (AK, CA, HI, OR, WA) | |||||||||||||
| Canada | |||||||||||||
| Mexico | |||||||||||||
| Central and South America | |||||||||||||
| Eastern Europe | |||||||||||||
| Western Europe | 1 | $26,000 | $0 | $0 | $0 | $26,000 | |||||||
| Asia | 1 | $72,000 | $6,000 | $3,000 | $0 | $81,000 | |||||||
| Middle East | |||||||||||||
| Africa | |||||||||||||
| Australia/New Zealand | |||||||||||||
| Mean | 16 | $86,125 | $2,500 | $8,875 | $125 | $97,625 | |||||||
| Annual revenue/sales of organization | |||||||||||||
| Count | Base | Bonus | Div.* | Other* | Total | ||||||||
| < $1 Million US dollars | 1 | $89,000 | $0 | $0 | $0 | $89,000 | |||||||
| $1M - $3M | 2 | $47,000 | $1,000 | $0 | $0 | $48,000 | |||||||
| $3M - $6M | |||||||||||||
| $6M - $10M | 1 | $103,000 | $0 | $0 | $0 | $103,000 | |||||||
| $10M - $50M | 3 | $65,000 | $0 | $0 | $0 | $65,000 | |||||||
| $50M - $100M | 2 | $71,000 | $2,000 | $1,500 | $0 | $74,500 | |||||||
| $100M - $300M | 1 | $72,000 | $6,000 | $3,000 | $0 | $81,000 | |||||||
| $300M - $500M | 3 | $107,000 | $6,000 | $44,000 | $667 | $157,667 | |||||||
| $500M - $1 Billion | 2 | $91,000 | $5,000 | $2,000 | $0 | $98,000 | |||||||
| >$1 Billion US dollars | 1 | $180,000 | $0 | $0 | $0 | $180,000 | |||||||
| Mean | 16 | $86,125 | $2,500 | $8,875 | $125 | $97,625 | |||||||
| Number of full-time equivalent market researchers on staff | |||||||||||||
| Count | Base | Bonus | Div.* | Other* | Total | ||||||||
| 0 | 2 | $55,000 | $0 | $0 | $0 | $55,000 | |||||||
| 1 - 2 | 9 | $84,333 | $3,000 | $15,222 | $0 | $102,556 | |||||||
| 3 - 5 | 2 | $101,500 | $4,500 | $1,000 | $1,000 | $108,000 | |||||||
| 6 - 10 | 1 | $82,000 | $2,000 | $3,000 | $0 | $87,000 | |||||||
| 11 - 15 | |||||||||||||
| 16 - 25 | 1 | $180,000 | $0 | $0 | $0 | $180,000 | |||||||
| >25 | 1 | $44,000 | $2,000 | $0 | $0 | $46,000 | |||||||
| Mean | 16 | $86,125 | $2,500 | $8,875 | $125 | $97,625 | |||||||
| Number of years of experience in marketing research | |||||||||||||
| Count | Base | Bonus | Div.* | Other* | Total | ||||||||
| < 1 year | 1 | $50,000 | $0 | $0 | $0 | $50,000 | |||||||
| 1 - 2 | |||||||||||||
| 3 - 5 | 4 | $65,500 | $2,750 | $0 | $0 | $68,250 | |||||||
| 6 - 10 | 6 | $82,500 | $2,833 | $22,500 | $333 | $108,167 | |||||||
| 11 - 15 | 3 | $94,000 | $4,000 | $2,333 | $0 | $100,333 | |||||||
| 16 - 25 | 2 | $144,500 | $0 | $0 | $0 | $144,500 | |||||||
| >25 | |||||||||||||
| Mean | 16 | $86,125 | $2,500 | $8,875 | $125 | $97,625 | |||||||
| Years at current job | |||||||||||||
| Count | Base | Bonus | Div.* | Other* | Total | ||||||||
| < 1 year | 1 | $103,000 | $0 | $0 | $0 | $103,000 | |||||||
| 1 - 2 | 4 | $98,750 | $1,000 | $750 | $0 | $100,500 | |||||||
| 3 - 5 | 6 | $82,000 | $4,500 | $1,500 | $333 | $88,333 | |||||||
| 6 - 10 | 5 | $77,600 | $1,800 | $26,000 | $0 | $105,400 | |||||||
| 11 - 15 | |||||||||||||
| 16 - 25 | |||||||||||||
| >25 | |||||||||||||
| Mean | 16 | $86,125 | $2,500 | $8,875 | $125 | $97,625 | |||||||
| Number of employees supervised | |||||||||||||
| Count | Base | Bonus | Div.* | Other* | Total | ||||||||
| 0 (None) | 4 | $92,250 | $500 | $0 | $0 | $92,750 | |||||||
| 1 - 2 | 6 | $76,333 | $2,333 | $22,833 | $0 | $101,500 | |||||||
| 3 - 5 | 3 | $73,667 | $2,000 | $1,000 | $0 | $76,667 | |||||||
| 6 - 10 | 3 | $110,000 | $6,000 | $667 | $667 | $117,333 | |||||||
| > 10 | |||||||||||||
| Mean | 16 | $86,125 | $2,500 | $8,875 | $125 | $97,625 | |||||||
| Highest degree achieved | |||||||||||||
| Count | Base | Bonus | Div.* | Other* | Total | ||||||||
| High-school graduate | |||||||||||||
| College graduate | 9 | $74,778 | $4,000 | $1,000 | $222 | $80,000 | |||||||
| Masters program graduate | 7 | $100,714 | $571 | $19,000 | $0 | $120,286 | |||||||
| Ph.D. graduate | |||||||||||||
| Mean | 16 | $86,125 | $2,500 | $8,875 | $125 | $97,625 | |||||||
| Gender | |||||||||||||
| Count | Base | Bonus | Div.* | Other* | Total | ||||||||
| Male | 4 | $108,250 | $2,250 | $500 | $500 | $111,500 | |||||||
| Female | 12 | $78,750 | $2,583 | $11,667 | $0 | $93,000 | |||||||
| Mean | 16 | $86,125 | $2,500 | $8,875 | $125 | $97,625 | |||||||
| Age | |||||||||||||
| Count | Base | Bonus | Div.* | Other* | Total | ||||||||
| < 25 | |||||||||||||
| 25 - 30 | 1 | $50,000 | $0 | $0 | $0 | $50,000 | |||||||
| 31 - 35 | 6 | $70,000 | $3,167 | $22,500 | $333 | $96,000 | |||||||
| 36 - 45 | 4 | $96,250 | $5,250 | $1,750 | $0 | $103,250 | |||||||
| 46 - 55 | 2 | $74,500 | $0 | $0 | $0 | $74,500 | |||||||
| 56 - 65 | 3 | $124,667 | $0 | $0 | $0 | $124,667 | |||||||
| 66+ | |||||||||||||
| Mean | 16 | $86,125 | $2,500 | $8,875 | $125 | $97,625 | |||||||
*Bonus was defined as bonus or commission for 2016 in US dollars.
*Dividends were defined as compensation in the form of dividends, stock options or profit sharing in US dollars for 2016.
*Other was defined as annual value of other compensation (company car, health club membership, mobile phone etc.) in US dollars.