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The market research salary and compensation survey was conducted online from June 5 to June 23, 2017 among Quirk’s subscribers. In total we received 2,637 responses. We received 858 usable surveys from client-side researchers (corporate market research) and 1,422 usable surveys from provider-side researchers (market research company employees). An interval (margin of error) of 1.9 at the 95 percent confidence level was achieved. (Not all respondents answered all questions.)
For a complete survey results follow the link below:
Market research salaries by job title
Project manager salary by:
| Industry | |||||||||||||
| Count | Base | Bonus | Div.* | Other* | Total | ||||||||
| Advertising/Public Relations | |||||||||||||
| Agriculture | 1 | $95,000 | $7,000 | $0 | $0 | $102,000 | |||||||
| Automotive | |||||||||||||
| Banking/Financial | 1 | $135,000 | $21,000 | $0 | $0 | $156,000 | |||||||
| Building Materials/Products | |||||||||||||
| Computer Hardware/Software | |||||||||||||
| Construction/Housing | |||||||||||||
| Consulting | |||||||||||||
| Consumer Goods | 1 | $37,000 | $0 | $0 | $0 | $37,000 | |||||||
| Education | 1 | $65,000 | $0 | $0 | $0 | $65,000 | |||||||
| Entertainment | |||||||||||||
| Food/Beverage | 1 | $93,000 | $32,000 | $0 | $0 | $125,000 | |||||||
| Government | 1 | $52,000 | $0 | $0 | $0 | $52,000 | |||||||
| Health Care/Pharmaceuticals | 1 | $67,000 | $0 | $1,000 | $0 | $68,000 | |||||||
| Hospitality (hotels, etc.) | |||||||||||||
| Insurance | 2 | $91,000 | $13,000 | $0 | $0 | $104,000 | |||||||
| Manufacturing | 2 | $113,000 | $0 | $0 | $5,000 | $118,000 | |||||||
| Media/Publishing/Information | 2 | $88,000 | $0 | $0 | $7,500 | $95,500 | |||||||
| Non-Profits | |||||||||||||
| Retail | |||||||||||||
| Technology/IT/Web | 1 | $103,000 | $1,000 | $0 | $0 | $104,000 | |||||||
| Telecommunications | |||||||||||||
| Transportation | |||||||||||||
| Travel | |||||||||||||
| Utilities/Energy | 3 | $90,333 | $4,333 | $1,000 | $667 | $96,333 | |||||||
| Other | |||||||||||||
| Mean | 17 | $88,353 | $5,882 | $235 | $1,588 | $96,059 | |||||||
| Region in which located | |||||||||||||
| Count | Base | Bonus | Div.* | Other* | Total | ||||||||
| North East (CT, MA, ME, NH, RI, VT) | |||||||||||||
| Mid Atlantic (NJ, NY, PA) | 5 | $108,000 | $7,000 | $0 | $0 | $115,000 | |||||||
| East North Central (IL, IN, MI, OH, WI) | 2 | $94,000 | $19,500 | $0 | $0 | $113,500 | |||||||
| West N. Central (IA, KS, MN, MO, NE, ND, SD) | |||||||||||||
| S. Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) | 3 | $77,000 | $3,333 | $1,000 | $5,667 | $87,000 | |||||||
| East South Central (AL, KY, MS, TN) | |||||||||||||
| West South Central (AR, LA, OK, TX) | 1 | $70,000 | $0 | $0 | $0 | $70,000 | |||||||
| Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) | 2 | $59,500 | $0 | $500 | $0 | $60,000 | |||||||
| Pacific Coast (AK, CA, HI, OR, WA) | 2 | $98,500 | $8,000 | $0 | $0 | $106,500 | |||||||
| Canada | 1 | $37,000 | $0 | $0 | $0 | $37,000 | |||||||
| Mexico | |||||||||||||
| Central and South America | |||||||||||||
| Eastern Europe | |||||||||||||
| Western Europe | 1 | $120,000 | $0 | $0 | $10,000 | $130,000 | |||||||
| Asia | |||||||||||||
| Middle East | |||||||||||||
| Africa | |||||||||||||
| Australia/New Zealand | |||||||||||||
| Mean | 17 | $88,353 | $5,882 | $235 | $1,588 | $96,059 | |||||||
| Annual revenue/sales of organization | |||||||||||||
| Count | Base | Bonus | Div.* | Other* | Total | ||||||||
| < $1 Million US dollars | |||||||||||||
| $1M - $3M | |||||||||||||
| $3M - $6M | |||||||||||||
| $6M - $10M | |||||||||||||
| $10M - $50M | 4 | $55,250 | $0 | $250 | $0 | $55,500 | |||||||
| $50M - $100M | 1 | $86,000 | $0 | $0 | $0 | $86,000 | |||||||
| $100M - $300M | 1 | $70,000 | $0 | $0 | $0 | $70,000 | |||||||
| $300M - $500M | 1 | $125,000 | $3,000 | $0 | $0 | $128,000 | |||||||
| $500M - $1 Billion | |||||||||||||
| >$1 Billion US dollars | 10 | $100,000 | $9,700 | $300 | $2,700 | $112,700 | |||||||
| Mean | 17 | $88,353 | $5,882 | $235 | $1,588 | $96,059 | |||||||
| Number of full-time equivalent market researchers on staff | |||||||||||||
| Count | Base | Bonus | Div.* | Other* | Total | ||||||||
| 0 | 2 | $97,500 | $1,500 | $0 | $0 | $99,000 | |||||||
| 1 - 2 | 1 | $52,000 | $0 | $0 | $0 | $52,000 | |||||||
| 3 - 5 | 5 | $66,200 | $2,000 | $800 | $400 | $69,400 | |||||||
| 6 - 10 | 2 | $89,000 | $6,500 | $0 | $0 | $95,500 | |||||||
| 11 - 15 | 1 | $135,000 | $21,000 | $0 | $0 | $156,000 | |||||||
| 16 - 25 | 1 | $95,000 | $7,000 | $0 | $0 | $102,000 | |||||||
| >25 | 5 | $103,200 | $9,200 | $0 | $5,000 | $117,400 | |||||||
| Mean | 17 | $88,353 | $5,882 | $235 | $1,588 | $96,059 | |||||||
| Number of years of experience in marketing research | |||||||||||||
| Count | Base | Bonus | Div.* | Other* | Total | ||||||||
| < 1 year | 2 | $97,500 | $1,500 | $0 | $0 | $99,000 | |||||||
| 1 - 2 | 1 | $65,000 | $0 | $0 | $0 | $65,000 | |||||||
| 3 - 5 | 4 | $83,000 | $3,500 | $0 | $2,500 | $89,000 | |||||||
| 6 - 10 | 6 | $81,667 | $5,000 | $667 | $2,833 | $90,167 | |||||||
| 11 - 15 | 1 | $93,000 | $32,000 | $0 | $0 | $125,000 | |||||||
| 16 - 25 | |||||||||||||
| >25 | 3 | $109,000 | $7,000 | $0 | $0 | $116,000 | |||||||
| Mean | 17 | $88,353 | $5,882 | $235 | $1,588 | $96,059 | |||||||
| Years at current job | |||||||||||||
| Count | Base | Bonus | Div.* | Other* | Total | ||||||||
| < 1 year | 4 | $113,250 | $7,250 | $0 | $2,500 | $123,000 | |||||||
| 1 - 2 | 3 | $83,000 | $8,667 | $333 | $0 | $92,000 | |||||||
| 3 - 5 | 4 | $67,250 | $2,500 | $750 | $500 | $71,000 | |||||||
| 6 - 10 | 3 | $96,333 | $10,667 | $0 | $5,000 | $112,000 | |||||||
| 11 - 15 | 3 | $80,667 | $1,000 | $0 | $0 | $81,667 | |||||||
| 16 - 25 | |||||||||||||
| >25 | |||||||||||||
| Mean | 17 | $88,353 | $5,882 | $235 | $1,588 | $96,059 | |||||||
| Number of employees supervised | |||||||||||||
| Count | Base | Bonus | Div.* | Other* | Total | ||||||||
| 0 (None) | 12 | $87,417 | $8,083 | $250 | $1,000 | $96,750 | |||||||
| 1 - 2 | 2 | $96,000 | $1,500 | $500 | $0 | $98,000 | |||||||
| 3 - 5 | 3 | $87,000 | $0 | $0 | $5,000 | $92,000 | |||||||
| 6 - 10 | |||||||||||||
| > 10 | |||||||||||||
| Mean | 17 | $88,353 | $5,882 | $235 | $1,588 | $96,059 | |||||||
| Highest degree achieved | |||||||||||||
| Count | Base | Bonus | Div.* | Other* | Total | ||||||||
| High-school graduate | 1 | $90,000 | $0 | $0 | $15,000 | $105,000 | |||||||
| College graduate | 10 | $84,800 | $5,500 | $400 | $200 | $90,900 | |||||||
| Masters program graduate | 5 | $91,600 | $9,000 | $0 | $2,000 | $102,600 | |||||||
| Ph.D. graduate | 1 | $106,000 | $0 | $0 | $0 | $106,000 | |||||||
| Mean | 17 | $88,353 | $5,882 | $235 | $1,588 | $96,059 | |||||||
| Gender | |||||||||||||
| Count | Base | Bonus | Div.* | Other* | Total | ||||||||
| Male | 7 | $88,571 | $3,286 | $0 | $1,429 | $93,286 | |||||||
| Female | 10 | $88,200 | $7,700 | $400 | $1,700 | $98,000 | |||||||
| Mean | 17 | $88,353 | $5,882 | $235 | $1,588 | $96,059 | |||||||
| Age | |||||||||||||
| Count | Base | Bonus | Div.* | Other* | Total | ||||||||
| < 25 | |||||||||||||
| 25 - 30 | 3 | $70,667 | $4,667 | $0 | $0 | $75,333 | |||||||
| 31 - 35 | 2 | $107,500 | $3,500 | $0 | $5,000 | $116,000 | |||||||
| 36 - 45 | 5 | $82,600 | $9,000 | $800 | $400 | $92,800 | |||||||
| 46 - 55 | 3 | $111,667 | $11,333 | $0 | $5,000 | $128,000 | |||||||
| 56 - 65 | 4 | $81,750 | $0 | $0 | $0 | $81,750 | |||||||
| 66+ | |||||||||||||
| Mean | 17 | $88,353 | $5,882 | $235 | $1,588 | $96,059 | |||||||
*Bonus was defined as bonus or commission for 2016 in US dollars.
*Dividends were defined as compensation in the form of dividends, stock options or profit sharing in US dollars for 2016.
*Other was defined as annual value of other compensation (company car, health club membership, mobile phone etc.) in US dollars.