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The market research salary and compensation survey was conducted online from June 5 to June 23, 2017 among Quirk’s subscribers. In total we received 2,637 responses. We received 858 usable surveys from client-side researchers (corporate market research) and 1,422 usable surveys from provider-side researchers (market research company employees). An interval (margin of error) of 1.9 at the 95 percent confidence level was achieved. (Not all respondents answered all questions.)

 

 

For a complete survey results follow the link below:
Market research salaries by job title

Senior research analyst salary by:


Region in which located


Count
Base
Bonus
Div.*
Other*
Total
North East (CT, MA, ME, NH, RI, VT)  4  $74,500  $2,500  $0  $250  $77,250
Mid Atlantic (NJ, NY, PA)
10
$77,900
$2,100
$600
$400
$81,000
East North Central (IL, IN, MI, OH, WI)
11
$72,455
$4,818
$1,000
$636
$78,909
West N. Central (IA, KS, MN, MO, NE, ND, SD)
4
$72,000
$1,000
$0
$0
$73,000
S. Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV)
5
$68,200
$1,400
$0
$600
$70,200
East South Central (AL, KY, MS, TN)
2
$82,000
$5,000
$500
$3,500
$91,000
West South Central (AR, LA, OK, TX)
2
$91,500
$0
$0
$0
$91,500
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY)
5
$71,800
$2,200
$12,400
$0
$86,400
Pacific Coast (AK, CA, HI, OR, WA)
3
$81,667
$5,000
$0
$0
$86,667
Canada
2
$56,500
$2,500
$0
$1,000
$60,000
Mexico











Central and South America
1
$22,000
$0
$0
$4,000
$26,000
Eastern Europe
2
$7,000
$500
$0
$0
$7,500
Western Europe
2
$49,500
$0
$1,500
$0
$51,000
Asia
4
$22,500
$1,250
$0
$2,750
$26,500
Middle East











Africa
1
$106,000
$0
$0
$3,000
$109,000
Australia/New Zealand











Mean
58
$67,207
$2,448
$1,431
$724
$71,810













Annual revenue/sales of organization


Count
Base
Bonus
Div.*
Other*
Total
< $1 Million US dollars
8
$50,250
$625
$0
$500
$51,375
$1M - $3M
10
$72,600
$3,500
$1,000
$400
$77,500
$3M - $6M
8
$70,500
$3,000
$8,250
$250
$82,000
$6M - $10M
6
$64,667
$3,500
$500
$1,333
$70,000
$10M - $50M
13
$69,000
$1,615
$154
$385
$71,154
$50M - $100M
2
$74,000
$3,000
$500
$0
$77,500
$100M - $300M
3
$84,000
$4,000
$0
$1,000
$89,000
$300M - $500M
2
$83,500
$2,000
$500
$2,500
$88,500
$500M - $1 Billion
3
$29,667
$333
$0
$3,667
$33,667
>$1 Billion US dollars
2
$97,500
$5,500
$0
$0
$103,000
Mean
57
$67,158
$2,456
$1,456
$737
$71,807













Number of full-time equivalent market researchers on staff


Count
Base
Bonus
Div.*
Other*
Total
0











1 - 2
2
$82,000
$500
$0
$0
$82,500
3 - 5
6
$60,000
$4,667
$1,667
$500
$66,833
6 - 10
9
$67,000
$1,889
$3,778
$556
$73,222
11 - 15
7
$67,429
$1,714
$4,571
$0
$73,714
16  - 25
8
$70,875
$3,375
$0
$250
$74,500
>25
26
$66,615
$2,192
$269
$1,231
$70,308
Mean
58
$67,207
$2,448
$1,431
$724
$71,810













Number of years of experience in marketing research


Count
Base
Bonus
Div.*
Other*
Total
< 1 year
1
$115,000
$0
$0
$0
$115,000
1 - 2
2
$67,500
$2,500
$0
$1,500
$71,500
3 - 5
23
$56,870
$3,174
$435
$1,043
$61,522
6 - 10
12
$58,167
$2,083
$2,667
$333
$63,250
11 - 15
8
$84,000
$2,125
$3,750
$0
$89,875
16  - 25
7
$76,857
$3,000
$1,429
$0
$81,286
>25
5
$86,400
$200
$200
$2,200
$89,000
Mean
58
$67,207
$2,448
$1,431
$724
$71,810













Years at current job


Count
Base
Bonus
Div.*
Other*
Total
< 1 year
8
$63,000
$1,375
$375
$750
$65,500
1 - 2
14
$67,786
$2,214
$0
$1,643
$71,643
3 - 5
21
$62,476
$2,810
$381
$476
$66,143
6 - 10
8
$73,000
$3,875
$4,000
$0
$80,875
11 - 15
5
$82,600
$2,000
$6,000
$600
$91,200
16  - 25
2
$68,000
$0
$5,000
$0
$73,000
>25











Mean
58
$67,207
$2,448
$1,431
$724
$71,810













Number of employees supervised


Count
Base
Bonus
Div.*
Other*
Total
0 (None)
38
$67,605
$2,395
$2,053
$684
$72,737
1 - 2
15
$60,800
$2,467
$267
$400
$63,933
3 - 5
3
$81,000
$4,000
$0
$1,667
$86,667
6 - 10











> 10
1
$89,000
$0
$1,000
$5,000
$95,000
Mean
57
$66,895
$2,456
$1,456
$737
$71,544













Highest degree achieved


Count
Base
Bonus
Div.*
Other*
Total
High-school graduate
1
$89,000
$0
$1,000
$5,000
$95,000
College graduate
27
$64,778
$2,556
$296
$296
$67,926
Masters program graduate
23
$65,826
$3,043
$1,913
$1,261
$72,043
Ph.D. graduate
7
$78,000
$429
$4,286
$0
$82,714
Mean
58
$67,207
$2,448
$1,431
$724
$71,810













Gender


Count
Base
Bonus
Div.*
Other*
Total
Male
26
$66,846
$2,000
$1,346
$731
$70,923
Female
32
$67,500
$2,813
$1,500
$719
$72,531
Mean
58
$67,207
$2,448
$1,431
$724
$71,810













Age


Count
Base
Bonus
Div.*
Other*
Total
< 25
1
$67,000
$6,000
$0
$1,000
$74,000
25 - 30
19
$51,895
$2,000
$211
$1,368
$55,474
31 - 35
6
$59,833
$1,833
$1,000
$0
$62,667
36 - 45
18
$78,111
$3,611
$1,833
$500
$84,056
46 - 55
12
$74,000
$1,833
$3,333
$250
$79,417
56 - 65
1
$106,000
$0
$0
$3,000
$109,000
66+
1
$86,000
$0
$0
$0
$86,000
Mean
58
$67,207
$2,448
$1,431
$724
$71,810


*Bonus was defined as bonus or commission for 2016 in US dollars.

*Dividends were defined as compensation in the form of dividends, stock options or profit sharing in US dollars for 2016.

*Other was defined as annual value of other compensation (company car, health club membership, mobile phone etc.) in US dollars.