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The market research salary and compensation survey was conducted online from June 5 to June 23, 2017 among Quirk’s subscribers. In total we received 2,637 responses. We received 858 usable surveys from client-side researchers (corporate market research) and 1,422 usable surveys from provider-side researchers (market research company employees). An interval (margin of error) of 1.9 at the 95 percent confidence level was achieved. (Not all respondents answered all questions.)

 

For a complete survey results follow the link below:
Market research salaries by job title

Research analyst salary by:

 

Region in which located


Count
Base
Bonus
Div.*
Other*
Total
North East (CT, MA, ME, NH, RI, VT)  2  $93,500  $9,000  $0  $500  $103,000
Mid Atlantic (NJ, NY, PA)
10
$54,700
$1,800
$300
$400
$57,200
East North Central (IL, IN, MI, OH, WI)
9
$60,444
$1,222
$2,333
$0
$64,000
West N. Central (IA, KS, MN, MO, NE, ND, SD)
7
$53,571
$857
$0
$0
$54,429
S. Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV)
2
$65,000
$1,000
$0
$0
$66,000
East South Central (AL, KY, MS, TN)
3
$53,000
$2,333
$333
$1,000
$56,667
West South Central (AR, LA, OK, TX)
3
$51,667
$1,000
$0
$0
$52,667
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY)
1
$45,000
$1,000
$0
$0
$46,000
Pacific Coast (AK, CA, HI, OR, WA)
2
$59,500
$2,500
$0
$0
$62,000
Canada
1
$33,000
$0
$0
$0
$33,000
Mexico











Central and South America











Eastern Europe











Western Europe
1
$46,000
$0
$0
$0
$46,000
Asia











Middle East











Africa











Australia/New Zealand











Mean
41
$57,073
$1,732
$610
$195
$59,610













Annual revenue/sales of organization


Count
Base
Bonus
Div.*
Other*
Total
< $1 Million US dollars
2
$69,000
$0
$0
$1,500
$70,500
$1M - $3M
9
$48,778
$444
$0
$111
$49,333
$3M - $6M
4
$55,750
$2,750
$250
$0
$58,750
$6M - $10M
6
$52,167
$1,833
$167
$0
$54,167
$10M - $50M
10
$52,100
$1,300
$200
$400
$54,000
$50M - $100M
3
$101,667
$9,333
$6,667
$0
$117,667
$100M - $300M











$300M - $500M
1
$77,000
$0
$0
$0
$77,000
$500M - $1 Billion
2
$55,500
$0
$500
$0
$56,000
>$1 Billion US dollars











Mean
37
$57,486
$1,811
$676
$216
$60,189













Number of full-time equivalent market researchers on staff


Count
Base
Bonus
Div.*
Other*
Total
0











1 - 2
2
$67,000
$0
$0
$0
$67,000
3 - 5
7
$51,143
$571
$0
$429
$52,143
6 - 10
4
$61,000
$3,000
$250
$250
$64,500
11 - 15
3
$42,667
$1,667
$0
$0
$44,333
16  - 25
6
$52,500
$1,333
$167
$0
$54,000
>25
19
$61,105
$2,211
$1,211
$211
$64,737
Mean
41
$57,073
$1,732
$610
$195
$59,610













Number of years of experience in marketing research


Count
Base
Bonus
Div.*
Other*
Total
< 1 year
5
$46,600
$0
$0
$200
$46,800
1 - 2
9
$50,222
$1,778
$2,333
$333
$54,667
3 - 5
16
$53,688
$1,313
$125
$250
$55,375
6 - 10
2
$63,500
$4,500
$500
$0
$68,500
11 - 15
3
$61,000
$2,000
$333
$0
$63,333
16  - 25
3
$56,333
$333
$0
$0
$56,667
>25
3
$105,667
$6,000
$0
$0
$111,667
Mean
41
$57,073
$1,732
$610
$195
$59,610













Years at current job


Count
Base
Bonus
Div.*
Other*
Total
< 1 year
12
$51,417
$167
$83
$83
$51,750
1 - 2
15
$62,933
$2,600
$1,533
$200
$67,267
3 - 5
12
$51,250
$2,083
$83
$333
$53,750
6 - 10











11 - 15
1
$76,000
$5,000
$0
$0
$81,000
16  - 25











>25
1
$88,000
$0
$0
$0
$88,000
Mean
41
$57,073
$1,732
$610
$195
$59,610













Number of employees supervised


Count
Base
Bonus
Div.*
Other*
Total
0 (None)
39
$57,564
$1,821
$641
$103
$60,128
1 - 2
1
$47,000
$0
$0
$4,000
$51,000
3 - 5
1
$48,000
$0
$0
$0
$48,000
6 - 10











> 10











Mean
41
$57,073
$1,732
$610
$195
$59,610













Highest degree achieved


Count
Base
Bonus
Div.*
Other*
Total
High-school graduate
2
$69,500
$500
$0
$0
$70,000
College graduate
20
$54,650
$2,000
$200
$200
$57,050
Masters program graduate
18
$57,333
$1,111
$56
$222
$58,722
Ph.D. graduate
1
$76,000
$10,000
$20,000
$0
$106,000
Mean
41
$57,073
$1,732
$610
$195
$59,610













Gender


Count
Base
Bonus
Div.*
Other*
Total
Male
9
$64,667
$2,333
$2,444
$444
$69,889
Female
32
$54,938
$1,563
$94
$125
$56,719
Mean
41
$57,073
$1,732
$610
$195
$59,610













Age


Count
Base
Bonus
Div.*
Other*
Total
< 25
6
$46,000
$167
$0
$667
$46,833
25 - 30
17
$52,471
$1,529
$118
$235
$54,353
31 - 35
5
$55,000
$2,400
$4,000
$0
$61,400
36 - 45
8
$56,500
$1,000
$375
$0
$57,875
46 - 55
4
$89,250
$6,000
$0
$0
$95,250
56 - 65
1
$88,000
$0
$0
$0
$88,000
66+











Mean
41
$57,073
$1,732
$610
$195
$59,610


*Bonus was defined as bonus or commission for 2016 in US dollars.

*Dividends were defined as compensation in the form of dividends, stock options or profit sharing in US dollars for 2016.

*Other was defined as annual value of other compensation (company car, health club membership, mobile phone etc.) in US dollars.