The market research salary and compensation survey is based on data gathered from an invite-only online survey sent to pre-qualified marketing research subscribers of Quirk’s and members of ESOMAR.
The survey was fielded from June 6 to June 28, 2018. In total there were 3,483 respondents. We received 966 usable surveys from client-side researchers (corporate market research) and 1,708 usable surveys from provider-side researchers (market research company employees). An interval (margin of error) of 1.9 at the 95 percent confidence level was achieved. (Not all respondents answered all questions.)
For a complete survey results follow the link below:
Market research salaries by job title
Administrator/coordinator salary by:
| Region in which located | ||||||
| Count | Base | Bonus | Div.* | Other* | Total | |
| North East (CT, MA, ME, NH, RI, VT) | ||||||
| Mid Atlantic (NJ, NY, PA) | 3 | $54,667 | $1,333 | $667 | $0 | $56,667 |
| East North Central (IL, IN, MI, OH, WI) | 2 | $64,500 | $3,500 | $6,000 | $1,500 | $75,500 |
| West N. Central (IA, KS, MN, MO, NE, ND, SD) | 1 | $55,000 | $1,000 | $0 | $0 | $56,000 |
| S. Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) | ||||||
| East South Central (AL, KY, MS, TN) | ||||||
| West South Central (AR, LA, OK, TX) | ||||||
| Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) | ||||||
| Pacific Coast (AK, CA, HI, OR, WA) | 3 | $55,333 | $667 | $0 | $0 | $56,000 |
| Canada | 1 | $55,000 | $0 | $0 | $0 | $55,000 |
| Mexico | ||||||
| Central and South America | ||||||
| Eastern Europe | ||||||
| Western Europe | ||||||
| Asia | ||||||
| Middle East | ||||||
| Africa | 1 | $9,000 | $0 | $0 | $0 | $9,000 |
| Australia/New Zealand | ||||||
| Mean | 11 | $52,545 | $1,273 | $1,273 | $273 | $55,364 |
| Annual revenue/sales of organization | ||||||
| Count | Base | Bonus | Div.* | Other* | Total | |
| < $1 Million US dollars | ||||||
| $1M - $3M | 3 | $31,000 | $0 | $0 | $0 | $31,000 |
| $3M - $6M | 1 | $67,000 | $1,000 | $0 | $0 | $68,000 |
| $6M - $10M | ||||||
| $10M - $50M | 3 | $65,333 | $2,667 | $4,667 | $1,000 | $73,667 |
| $50M - $100M | 1 | $55,000 | $1,000 | $0 | $0 | $56,000 |
| $100M - $300M | 1 | $63,000 | $1,000 | $0 | $0 | $64,000 |
| $300M - $500M | ||||||
| $500M - $1 Billion | 1 | $68,000 | $1,000 | $0 | $0 | $69,000 |
| >$1 Billion US dollars | ||||||
| Mean | 10 | $54,200 | $1,200 | $1,400 | $300 | $57,100 |
| Number of full-time equivalent market researchers on staff | ||||||
| Count | Base | Bonus | Div.* | Other* | Total | |
| 0 | ||||||
| 1 - 2 | ||||||
| 3 - 5 | 1 | $29,000 | $0 | $0 | $0 | $29,000 |
| 6 - 10 | 2 | $22,500 | $1,000 | $0 | $0 | $23,500 |
| 11 - 15 | ||||||
| 16 - 25 | 3 | $71,667 | $2,000 | $4,000 | $1,000 | $78,667 |
| >25 | 5 | $57,800 | $1,200 | $400 | $0 | $59,400 |
| Mean | 11 | $52,545 | $1,273 | $1,273 | $273 | $55,364 |
| Number of years of experience in marketing research | ||||||
| Count | Base | Bonus | Div.* | Other* | Total | |
| < 1 year | 1 | $67,000 | $3,000 | $2,000 | $0 | $72,000 |
| 1 - 2 | 4 | $45,750 | $1,000 | $0 | $0 | $46,750 |
| 3 - 5 | 3 | $57,000 | $667 | $0 | $0 | $57,667 |
| 6 - 10 | 1 | $93,000 | $5,000 | $12,000 | $3,000 | $113,000 |
| 11 - 15 | ||||||
| 16 - 25 | 2 | $32,000 | $0 | $0 | $0 | $32,000 |
| >25 | ||||||
| Mean | 11 | $52,545 | $1,273 | $1,273 | $273 | $55,364 |
| Years at current job | ||||||
| Count | Base | Bonus | Div.* | Other* | Total | |
| < 1 year | ||||||
| 1 - 2 | 3 | $51,333 | $1,333 | $0 | $0 | $52,667 |
| 3 - 5 | 4 | $56,250 | $1,500 | $3,000 | $750 | $61,500 |
| 6 - 10 | 3 | $63,333 | $1,333 | $667 | $0 | $65,333 |
| 11 - 15 | ||||||
| 16 - 25 | 1 | $9,000 | $0 | $0 | $0 | $9,000 |
| >25 | ||||||
| Mean | 11 | $52,545 | $1,273 | $1,273 | $273 | $55,364 |
| Number of employees supervised | ||||||
| Count | Base | Bonus | Div.* | Other* | Total | |
| 0 (None) | 7 | $64,143 | $2,000 | $2,000 | $429 | $68,571 |
| 1 - 2 | 2 | $32,500 | $0 | $0 | $0 | $32,500 |
| 3 - 5 | 2 | $32,000 | $0 | $0 | $0 | $32,000 |
| 6 - 10 | ||||||
| > 10 | ||||||
| Mean | 11 | $52,545 | $1,273 | $1,273 | $273 | $55,364 |
| Highest degree achieved | ||||||
| Count | Base | Bonus | Div.* | Other* | Total | |
| High-school graduate | 3 | $57,000 | $1,333 | $667 | $0 | $59,000 |
| College graduate | 4 | $62,750 | $2,250 | $3,000 | $750 | $68,750 |
| Masters program graduate | 3 | $31,000 | $0 | $0 | $0 | $31,000 |
| Ph.D. graduate | ||||||
| Mean | 10 | $51,500 | $1,300 | $1,400 | $300 | $54,500 |
| Gender | ||||||
| Count | Base | Bonus | Div.* | Other* | Total | |
| Male | 3 | $52,333 | $2,000 | $4,000 | $1,000 | $59,333 |
| Female | 7 | $51,143 | $1,000 | $286 | $0 | $52,429 |
| Mean | 10 | $51,500 | $1,300 | $1,400 | $300 | $54,500 |
| Age | ||||||
| Count | Base | Bonus | Div.* | Other* | Total | |
| < 25 | 1 | $29,000 | $0 | $0 | $0 | $29,000 |
| 25 - 30 | 4 | $55,000 | $2,000 | $3,000 | $750 | $60,750 |
| 31 - 35 | ||||||
| 36 - 45 | 2 | $67,000 | $2,000 | $1,000 | $0 | $70,000 |
| 46 - 55 | 3 | $44,000 | $333 | $0 | $0 | $44,333 |
| 56 - 65 | ||||||
| 66+ | ||||||
| Mean | 10 | $51,500 | $1,300 | $1,400 | $300 | $54,500 |
*Bonus was defined as bonus or commission for 2017 in US dollars.
*Dividends were defined as compensation in the form of dividends, stock options or profit sharing in US dollars for 2017.
*Other was defined as annual value of other compensation (company car, health club membership, mobile phone etc.) in US dollars.