The market research salary and compensation survey is based on data gathered from an invite-only online survey sent to pre-qualified marketing research subscribers of Quirk’s and members of ESOMAR.
The survey was fielded from June 6 to June 28, 2018. In total there were 3,483 respondents. We received 966 usable surveys from client-side researchers (corporate market research) and 1,708 usable surveys from provider-side researchers (market research company employees). An interval (margin of error) of 1.9 at the 95 percent confidence level was achieved. (Not all respondents answered all questions.)
Click on a job title for additional crosstabs.
| Corporate Research Job Title | ||||||
| Count | Base | Bonus | Div.* | Other* | Total | |
| Owner/Partner | 13 | $90,538 | $10,462 | $31,385 | $8,385 | $140,769 |
| President/CEO/COO | 8 | $139,375 | $19,250 | $28,125 | $2,500 | $189,250 |
| Senior VP or Vice President | 57 | $201,088 | $48,825 | $25,351 | $11,298 | $286,561 |
| Market Research Director / Senior Dir. | 217 | $139,263 | $21,111 | $9,341 | $4,917 | $174,631 |
| Market Research Manager | 243 | $106,700 | $10,827 | $2,621 | $2,412 | $122,560 |
| Account Executive / Manager | 6 | $71,000 | $5,667 | $1,500 | $10,500 | $88,667 |
| Customer Insights Manager | 101 | $99,614 | $11,644 | $3,723 | $2,683 | $117,663 |
| Director of Marketing | 9 | $131,667 | $11,667 | $0 | $18,222 | $161,556 |
| Marketing Manager | 10 | $98,900 | $4,900 | $1,500 | $600 | $105,900 |
| Brand Manager or Product Manager | 6 | $82,833 | $19,833 | $2,333 | $2,000 | $107,000 |
| Communications Director / Manager | 3 | $136,667 | $13,333 | $11,667 | $1,333 | $163,000 |
| Project Manager | 22 | $74,591 | $5,864 | $3,727 | $818 | $85,000 |
| Business Development | 4 | $48,000 | $14,250 | $23,750 | $13,000 | $99,000 |
| Senior Research Analyst | 94 | $87,415 | $5,394 | $1,426 | $1,596 | $95,830 |
| Research Analyst | 64 | $65,078 | $3,031 | $859 | $906 | $69,875 |
| Business / Market Analyst | 32 | $71,344 | $3,000 | $2,969 | $1,188 | $78,500 |
| Statistician | 0 | |||||
| Research Assistant | 11 | $44,909 | $91 | $0 | $0 | $45,000 |
| Sales / Account Representative | 7 | $54,857 | $39,286 | $286 | $1,143 | $95,571 |
| Administrator / Coordinator | 5 | $37,600 | $1,600 | $1,200 | $0 | $40,400 |
| Consultant | 13 | $109,308 | $13,077 | $0 | $1,000 | $123,385 |
| Other | 41 | $84,268 | $8,171 | $1,293 | $2,366 | $96,098 |
| Mean | 966 | $109,638 | $14,058 | $5,914 | $3,499 | $133,109 |
| Research Company (Supplier) Job Titles | ||||||
| Count | Base | Bonus | Div.* | Other* | Total | |
| Owner / Partner | 377 | $108,037 | $17,838 | $27,934 | $8,605 | $162,414 |
| President / CEO / COO | 106 | $144,858 | $21,642 | $18,142 | $13,679 | $198,321 |
| Senior VP or Vice President | 265 | $144,657 | $26,766 | $4,498 | $1,808 | $177,728 |
| Director of Research | 148 | $101,385 | $8,243 | $784 | $4,439 | $114,851 |
| Group Head / Manager | 91 | $83,418 | $11,527 | $3,945 | $4,791 | $103,681 |
| Senior Project Director / Manager | 139 | $76,000 | $4,921 | $885 | $2,187 | $83,993 |
| Project Director / Manager | 145 | $61,317 | $2,697 | $766 | $2,103 | $66,883 |
| Senior Research Analyst | 75 | $59,540 | $2,764 | $1,267 | $213 | $63,784 |
| Research Analyst | 72 | $47,597 | $1,361 | $431 | $542 | $49,931 |
| Statistician | 12 | $73,333 | $5,667 | $167 | $83 | $79,250 |
| Business Development | 19 | $81,579 | $24,000 | $4,737 | $1,105 | $111,421 |
| Senior Research Associate | 24 | $54,875 | $1,333 | $250 | $333 | $56,792 |
| Research Associate | 24 | $51,250 | $1,500 | $0 | $125 | $52,875 |
| Field Manager / Director | 36 | $69,333 | $7,944 | $500 | $972 | $78,750 |
| Field Associate | 1 | $43,000 | $3,000 | $0 | $0 | $46,000 |
| Facility Manager | 9 | $65,111 | $8,667 | $556 | $1,556 | $75,889 |
| Marketing / Communication Manager | 25 | $51,840 | $1,360 | $80 | $0 | $53,280 |
| Sales Director | 38 | $95,289 | $25,368 | $474 | $1,868 | $123,000 |
| Sales / Account Representative | 46 | $78,087 | $20,717 | $8,565 | $4,022 | $111,391 |
| Administrator / Coordinator | 11 | $52,545 | $1,273 | $1,273 | $273 | $55,364 |
| Other | 45 | $67,800 | $3,956 | $556 | $844 | $73,156 |
| Mean | 1708 | $96,371 | $13,386 | $8,814 | $4,279 | $122,851 |
*Bonus was defined as bonus or commission for 2017 in US dollars.
*Dividends were defined as compensation in the form of dividends, stock options or profit sharing in US dollars for 2017.
*Other was defined as annual value of other compensation (company car, health club membership, mobile phone etc.) in US dollars.