Marketing research sits at the center of the goal of integrating the customer’s voice into every aspect of an organization. Yet even as customer-centricity grows in importance as a business best practice, the marketing research and insights function still doesn’t get all the acclaim it deserves.  

The Marketing Research and Insight Excellence awards consist of categories covering both individual and team achievements as well as awards for best projects, MR tools and those that give of their talents to make the world a better place.

Powered by Quirk’s Media – the industry’s most respected provider of content, events and resources for marketing researchers – the awards shine a much-deserved spotlight on the researchers, vendors and products and services that are adding value and impact to marketing research. 

On Monday, November 7, 2022, the industry celebrated with a a virtual ceremony honoring the 2022 finalists and winners. 


Outstanding Young Researcher 

  • Grace Miller, Opinium
  • Harry Gove, OnePoll
  • Joyce Chuinkam, Talk Shoppe
  • Maia Chang, Ferrara

Fearless Leader | Sponsored by: Zappi

  • Dana DiGregorio, MESH Experience 
  • Katrin Scheibert, Kadence International 
  • Shelley Ahrens, The DRG
  • Timothy Cornelius, QuestionPro

Nonprofit/Social Enterprise Research Project | Sponsored by: MarketVision

  • Curio Research and Cherri Christiansen Consulting in partnership with the Qualitative Research Consultants Association
  • and Lambeth Anti-Street Harassment Campaign
  • Lillian Labs and Boost Oregon
  • Quantum Consumer Solutions and Adrian Hodges Advisory

 Global Marketing Research Project | Sponsored by: Lovebrands

  • Colgate Palmolive and EyeSee 
  • G=mc2 and Harman
  • Herbalife Nutrition 
  • Shapiro+Raj 

 Groundbreaking Research Project 

  • Explorer Research and Coca-Cola 
  • Firefish USA and McDonald's 
  • PepsiCo and Kantar
  • Firefish, The Numbers Lab and Pinterest

  Health Care/Pharmaceutical Research Project 

  • GemSeek and Philips 
  • Myovant Sciences and ThinkNow
  • Research Partnership and Bristol Myers Squibb
  • Research Partnership and Sanofi

B2B Research Project

  • Neuro-Insight U.S. and Spotify 
  • Premise 
  • Shapiro+Raj 
  • Tableau, Salesforce and NewtonX

Best Place to Work 

  • Echo Market Research 
  • Explorer Research 
  • Full Circle Research 
  • quantilope 

Best Client-Side Team | Sponsored by: Opinium

  • Farmer's Fridge
  • Lowell Group 
  • Microsoft 
  • WWE

Qualitative Research Impact 

  • Magenta Research and ICAEW
  • Opinium 
  • Polaris and Gongos – Part of InSites Consulting 
  • HearUSA and Gold Research Inc. 

Technology Impact | Sponsored by: EyeSee

  • Canvs AI
  • DISQO 
  • NewtonX
  • Research Defender

Best New Product/Service Innovation 

  • G=mc2
  • Innovate MR
  • Streetbees
  • The Advertising Research Foundation and New York University - School of Professional Studies 

Client/Supplier Collaboration 

  • Clear M&C Saatchi and MARS Wrigley 
  • Deep Blue Thinking and Checkatrade 
  • L'Oreal and InSites Consulting 
  • Microsoft and NewtonX

MR Supplier (revenue below $10 million)

  • Adience 
  • EyeSee
  • MESH Experience 
  • Perksy

MR Supplier (revenue at or above $10 million)

  • Forsta (software & technology)
  • Hotspex
  • Russell Research 
  • Shapiro+Raj 

Researcher of the Year (end-client) | Sponsored by: Toluna

  • Daniel Siddle, Molson Coors
  • Kate Weymer, Microsoft 
  • Lynzie Riebling, REVOLT TV
  • Stephen Griffiths, Level 2 (UnitedHealth Group)

Researcher of the Year (supplier)

  • Amanda Heer, The DRG
  • Jon Puleston, Kantar Profiles 
  • Lindsey Dickman, Escalent
  • Steffen Schmidt, LINK

Lifetime Achievement | Sponsored by: Explorer Research

  • Steven H. Cohen

MREF Philanthropic Company of the Year

  • Burke Inc. 

MREF Everyday Hero | Sponsored by: OvationMR

  • Russell Budden, OnePoll


Outstanding Young Researcher: Maia Chang, Ferrara

Fearless Leader sponsored by Zappi: Timothy Cornelius, QuestionPro

Groundbreaking Research Project: Firefish, The Numbers Lab and Pinterest

Health Care/Pharmaceutical Research Project: Research Partnership and Bristol Myers Squibb

B2B Research Project: Neuro-Insight U.S. and Spotify

Best Place to Work: Echo Market Research

Qualitative Research Impact: Opinium

Technology Impact sponsored by Methodify by EyeSee: Research Defender

Best New Product/Service Innovation: G=mc2

Nonprofit/Social Enterprise Research Project sponsored by MarketVision: Quantum Consumer Solutions and Adrian Hodges Advisory on behalf of the Clean Air Fund

Global Marketing Research Project sponsored by Lovebrands: Herbalife Nutrition 

Client/Supplier Collaboration: L'Oreal and InSites Consulting

MR Supplier (2021 revenue below $10 million): MESH Experience

MR Supplier (2021 revenue at or above $10 million): Hotspex

Best Client-Side Team sponsored by Opinium: Farmer's Fridge

Researcher of the Year (end-client) sponsored by Toluna: Stephen Griffiths, Level2 

Researcher of the Year (supplier): Jon Puleston, Kantar Profiles 

MREF Everyday Hero sponsored by OvationMR: Russ Budden, OnePoll

Philanthropic Company of the Year: Burke Inc. 

Lifetime Achievement sponsored by Explorer Research: Steven H. Cohen, in4mation Insights 


To avoid a popularity contest or the issuing of awards that are not based on merit, the Marketing Research and Insight Excellence Awards are judged by either the Quirk’s editorial staff or end-client and/or vendor researchers. All judges signed a non-disclosure agreement prior to judging awards. Judges are not allowed to judge categories in which they are nominated. All attempts were made to ensure the judges did not know the name or company they were evaluating.