SPECIAL ADVERTISING SECTION
Quantitative and qualitative research are both necessary in the research industry and each brings its own advantages. If you’re looking to gain targeted, in-depth insight from consumers, qualitative research may be the route you choose to take.
Qualitative research providers can offer many different but effective ways to gather the insights needed for your next research project. Whether you are gaining consumer insight for your product or service, gaining insight on certain consumer behavior or developing strategies to grow your business, these companies can provide all of the necessary channels to reach relevant audiences for in-depth feedback, including focus groups, interviews, ethnographies and many others. Whatever methods are used, these companies can help you reach the right consumers to ensure you have access to a representative audience for your research. No matter the field of research you specialize in, these companies can provide you with everything you need to conduct qualitative research for your project.
20|20 Research
Founded 1986 | 157 employees
Jim Bryson, CEO
20|20 is the leading expert and innovator in qualitative market research. With 30+ years of experience, the company has developed methods and tools used worldwide for qualitative and hybrid research studies. 20|20 simplifies the connection between researchers and consumers with its unique combination of proprietary technology, skilled recruiting and client-focused services. The company’s easy, optimized solutions deliver the right insights at the right time, allowing decision makers to move forward and drive growth with confidence. The company is headquartered in Nashville, Tenn., with offices in Denver and Chicago, as well as top-rated qualitative facilities in Nashville, Charlotte, N.C., and Miami.
Phone 800-737-2020
www.2020research.com
Acorn Marketing & Research Consultants
Founded 1985 | 390 employees
Cheah Kim Leah and Kwan Chong Wah, Founders and CEOs
Acorn is an independent Asian marketing research chain in 11 countries. Over the last 33 years, Acorn has been known to conduct very incisive and insightful research that is immediately actionable for international and local companies. We excel with well-trained multilingual moderators with at least 10 years of moderating experience across different product categories. Our passion translates into the soft skill of listening with deep cultural sensitivity. All our moderators are cultural natives who understand the nuances of local psyche, dreams, hopes, behavior, needs, expectations and brand value articulations. We take recruitment responsibly as the pillar of good research. No detail is spared to ensure the best quality findings.
Phone +65-67336565 (Singapore),
+852-28815250 (Hong Kong)
www.acornasia.com
Blueberry Marketing and Sensory Research
Founded 2001 | 30 employees
Kristen Robeson, Director
A full-service market research consultancy, Blueberry combines expertise in marketing research, product research and sensory science. We excel at exploring the consumer usage experience across the product’s sensory elements to understand the emotional connections that reveal aspirations and true motivators for product purchases. Through our proprietary LinkLabs® and Consumer Experience Landscape®, we bring consumers into the product development process in an actionable way and deliver clear guidance in building aligned, winning products. We work across the product innovation pipeline to understand your market, guide strategy, develop superior products and create engaging customer experiences. Let’s talk about your innovation landscape.
Phone 267-954-0447
www.blue-berry.com
Campbell-Communications Inc.
Founded 1989 | 3 employees
Ron Campbell, President and CEO
Our goal is to provide responsible research to our partners. To deliver relevant solutions, we customize methodologies with unique opportunities to learn. These effective programs lead to sound strategies that inform decision-making. Among the tools used to generate learning and insights for decision-making are: focus groups; individual interviews; ethnographies; and blends of qualitative and quantitative methodologies. Campbell-Communications delivers very useful outcomes to any research mounted to specific objectives. Our experience covers a wide range to include: early efforts to discern concerns and opportunities; identify and define brand fans and detractors along with concept and message evaluation.
Phone 917-783-1501
www.campbell-communications.com
Civicom Marketing Research Services
Founded 2000 | 500+ employees worldwide
Annie McDannald, Global Manager
Civicom is the global leader in facilitating Web-enabled in-depth interviews and focus groups worldwide. We provide asynchronous research capabilities through our online bulletin board platform solution and enable rich, in-the-moment insights through our mobile insights app. We provide mobile usability testing, respondent recruitment, translation and transcription services and an intuitive online platform for video and audio content curation and management. Clients know us for our dedication to service quality and our motto: “Your Project Success is Our Number One Priority.”
Phone 203-413-2423
www.civicommrs.com
C+R Research
Founded 1959 | 125 employees
Robbin Jaklin, CEO
C+R Research, a full-service marketing insights agency, has been helping brands grow for almost 60 years. Known for designing innovative custom research methodologies and high-quality analytical insights, we offer an array of customizable techniques for research in the U.S. and globally, including agile solutions that enable flexible and affordable quick-turn qualitative and quantitative research as well as in-depth strategic and innovation work. Our moderators leverage a variety of in-person and digital approaches, from focus groups, shop-alongs and in-home ethnographies, to mobile journals, Webcam interviews and short- and long-term communities. We are recognized for our expertise in the youth and family and multicultural consumer segments.
Phone 312-828-9200
crresearch.com
Customer Lifecycle LLC
Founded 2008 | 16 employees
Karin A Ferenz, CEO
In today’s challenging marketplace, we at Customer Lifecycle help organizations do more with less. We are a global market research consultancy working with B2B/B2C companies to plan and conduct research to accurately identify and measure requirements for customer acquisition, satisfaction and loyalty, share-of-wallet growth and retention. With reach to about 3 million individuals in 160+ countries, we conduct strategic qualitative and quantitative research in multiple localized languages on a worldwide basis. We specialize in advanced quantitative analytic techniques. We help companies avoid costly mistakes by focusing on thorough front-end planning, appropriate support for research execution and action implementation at the back end.
Phone 630-412-8989
www.customerlifecycle.us
The Dieringer Research Group Inc. (The DRG)
Founded 1974 | 73 employees
Lanie Johnson, President/CEO
Through both qualitative and quantitative research, we help clients learn from customers and swiftly leverage that knowledge to elevate their brand. The core value of qualitative research is the ability to better understand the rationale motivating customer behavior. This insight makes qualitative an exceptional tool for a wide range of research needs, including new product ideation, concept evaluation, brand positioning, customer experience and communication checks. In addition, qualitative helps paint a more complete picture when used in conjunction with quantitative. Whether used before to inform or after to clarify, qualitative research is an essential component to fully understand customers’ stories. Our clients rely on us to translate these stories into knowledge they can use to create better products, better services and more meaningful brand relationships.
Phone 888-432-5220
thedrg.com
Digsite
Founded 2014 | 10 employees
Monika Wingate, CEO
Digsite is the leading agile qualitative research platform. Consumer-centric brands and agencies use Digsite to build qualitative insight communities in as little as one day, with presentation-ready results in just 24 hours. Digsite helps teams find and recruit highly-engaged participants. Our blend of moderated and unmoderated activities makes it easy to capture their real-world experiences, ask “why” questions and follow up to optimize and iterate as you learn. Let Digsite help you make the switch from in-person research to agile qualitative to speed up your customer/user experience research, brand and advertising testing and new product or service development.
Phone 844-344-7483
www.digsite.com
Focus Latino
Founded 1996 | 6 employees
Partners Beatriz Noriega and Guy Antonioli
Originally specializing in Hispanic qualitative research, evolved to include multicultural. Methodologies: focus groups; triads; dyads; IDIs; ethnographies; as well as quant-qual w/dialers and mall or on-the-street intercepts. Also conduct in-depth telephone interviews with high-income individuals, executives and patients. Categories with most experience: automotive; beer and spirits; fast food; financial services; health care; household cleaning; insurance; packaged and frozen foods; personal care; and retail. Beatriz, a psychologist, and Guy, a marketing, advertising and research professional, each have 40+ years of experience. Combined expertise and option of female or male moderator enable us to better uncover insights and provide actionable recommendations. Quality guaranteed because partners personally execute every project from beginning to end.
Phone 512-306-7393 (office),
512-657-5129 (mobile)
www.focuslatino.com
Focus Pointe Global
Founded 1988 | 480 employees
Laura Livers, CEO
FPG provides high-quality marketing research data collection services by leveraging new techniques and technologies to make market insights more accessible, accurate and affordable. Whether it is quick-turn insights or more in-depth research, FPG seamlessly incorporates accepted methodologies with digital solutions. FPG’s 1.6 million opt-in member panel, built for qualitative research, provides the articulate, engaged and committed participants required for any qualitative (online or in-person) or quantitative study. FPG owns and operates 20 premier focus group facilities in major U.S. markets. Over a 30-year history, FPG has been committed to providing its clients unrivaled research solutions with professional integrity and the highest level of service quality.
Phone 888-873-6287
www.focuspointeglobal.com
FUEL
Founded 2012 | 27 employees
Tiffany Hays, CEO
FUEL is a global qualitative field logistics firm, offering front-to-back fieldwork management. With a worldwide network of heavily-vetted partners and 24/7 support, our consultative and powerful team mobilizes our network of moderators, recruiters, data experts, facilities, translators and anything else you may need. FUEL delivers dependable research that empowers your clients to make decisions with clarity and confidence. The Focus Room, our New York City boutique studio, has been a top Manhattan-based qualitative facility for 30 years. Designed to optimize your research, our studio features state-of-the-art technology, three modern suites, flexible layouts, stylish furnishings and an expert management team.
Phone 212-935-6820
www.fuelyourworld.com
www.focusroom.com
House of Marketing Research
Founded 1976 | 10 employees
Amy Siadak, CEO and Owner
Many companies hope they’re reaching their target audiences but don’t really know for sure. House of Marketing Research is the one they turn to to find out. HMR is one of LA’s premier focus group facilities. HMR’s capabilities include in-house recruiting, massive national database, intercept interviewing, national project management and online and offline qual/quant. Our staff of trained moderators (QRCA members) and recruiters with capabilities in English, Spanish, Mandarin, Cantonese, Korean, Vietnamese, Japanese and Tagalog. HMR’s proactive researchers offer expertise in a wide variety of segments, including health care, consumer goods, business-to-business and ethnic markets including African-American, Asian and Hispanic. Our LA-based focus group facility is equipped live videostreaming for remote observation and participation, translation equipment, MP3 and MP4.
Phone 626-486-1400
www.hmr-research.com
Ironwood Insights Group
Founded 2017 | 10 employees
Brad Larson, Founder/CEO
Ironwood Insights Group leads the market research industry by offering a seamless combination of all research methodologies into one point of service. Our team provides strategically designed research plans to help our clients achieve their goals. Our qualitative methodologies include traditional focus groups, online focus groups, online bulletin boards and in-depth interviews. We provide research design, internal recruiting, moderating and report writing. In addition, we offer quantitative consultation, questionnaire design, sample sourcing, survey fielding, data analysis and reporting. Our qualitative and quantitative methodologies enhance one another as a combined solution or can be provided as stand-alone services. We are a smaller firm dedicated to providing the best research solutions at reasonable rates. Call or e-mail today for “Insights that provide clarity and drive action.”
Phone 215-688-8469
www.ironwoodinsights.com
Issues and Answers Network Inc.
Founded 1988 | 500+ employees
Carla Lindemann, COO
Issues & Answers Network Inc. is an independent global marketing research firm with corporate offices located in Virginia Beach, Va. We are the area’s only permanent full-service focus group center. Facility offerings include audio and video recording as well as FocusVision videostreaming. Our premium location in the “heart” of the Hampton Roads area allows our robust database to include representation from different walks of life, including all five branches of the military. Led by COO Carla Lindemann, our qualitative research team includes RIVA-trained moderators, project management, analysts/report writers and transcription services. Although our favorite spot is our own facility, our qualitative research team is ready and able to conduct projects around the globe.
Phone 757-456-1100
www.issans.com
Ivy Exec Inc. – B2B Market Research Recruiters!
Founded 2007 | 50 employees
Elena Bajic, CEO
Ivy Exec Inc. is a leading online executive membership community of 1 million+ high-caliber business professionals, C-suite executives, KOLs and other decision makers in various industries. With over 10+ years of executive recruitment experience and business acumen, we function as part of your team and assist with all your B2B respondent recruitment needs by combining technology with “human power” to deliver B2B executives quickly, consistently and cost-effectively. We specialize in recruiting hard-to-reach respondents to participate in market research studies. Contact us today to learn more about how we can assist with your next B2B respondent recruitment needs (e.g., B2B respondent recruitment efforts, project management, screener programming, incentive distribution, etc.) for your next market research B2B respondent recruitment project!
Phone 646-217-0708
www.Ivyexec.com
L&E Research
Founded 1984 | 250 employees
Brett Watkins, CEO
At L&E we make connections to create conversations that help our clients make better decisions, allowing us to give back to our communities and grow our connections. Since 1984, L&E has successfully recruited consumers, health care professionals and business professionals for virtually every type of market research project. We believe great conversations are facilitated by a combination of human talent and technology. Discover our top-notch facilities in Charlotte, N.C.; Cincinnati; Columbus, Ohio; Minneapolis; Raleigh, N.C.; St. Louis; and Tampa, Fla. Learn more about our no-risk guarantee and why more than nine out of 10 clients highly recommend us to others!
Phone 877-344-1574
www.leresearch.com
Market Probe International
Founded 1967 | 10 employees
Alan Appelbaum, CEO
Celebrating 50+ years of service to the marketing research industry, Market Probe International is your global partner for reliable market research data, data gathering and analytical services. Our qualitative offerings include both traditional as well as virtual focus groups, in-depth interviews, ethnographies, online bulletin boards, creative workshops and hybrid studies across a wide range of consumer categories – smartphones, electronics, appliances, beauty, luxury, fashion, travel, food, health care/medical and B2B. Based in NYC, we have an established network of top-flight domestic and global research partners around the world, enabling us to provide high-quality global research solutions.
Phone 212-725-7676
www.marketprobeint.com
Murray Hill National
Founded 2013 | 22 employees
Susan Owens, COO
Murray Hill National is your market research service provider. Our expertise is in field management, recruiting, moderator choice, screener design/development and sample solutions. Through various collaborations and partners, we can provide any service or request you have in relation to your marketing research needs! We have U.S. Class A facility options as well as a 40-station call center with the ability to recruit all methodologies, moderator services worldwide and verified sample resources. We excel in our recruiting operations which include consumer, health care and B2B audiences. Call us today!
Phone 972-707-7645
www.murrayhillnational.com
National Field & Focus
Founded 1990
Vinny Stolo, Director of Operations
National Field & Focus has been serving the research facility and field staff needs of the greater Boston area since 1990. Our management team brings 50+ years of experience in all facets of the opinion research industry. Our services include a total of three focus group suites, customizable to your needs; a tenacious recruiting staff that has a wealth of experience with all types of respondents; and our field staff and executive interviewers available to handle all your research needs. We are also ISO 20252 and women-owned certified. Why spend your day tracking down different facilities and markets when one call to National Field & Focus does it all? We work with you to provide an experience tailored to your needs!
Phone 508-370-7788
www.nff-inc.com
Olson Research Group Inc.
Founded 1995 | 60+ employees
Charles Olson, CEO
Olson Research offers a full spectrum of qualitative and quantitative market research services with deep access to a robust proprietary database of 2.4 million U.S. health care professionals throughout the life sciences sector, including 960,000 active physicians. Precise targeting is available with up to 75 unique profiling fields. We are best known for: access – our unique and thorough reach to all facets of the U.S. health care decision maker population; experience – our team of seasoned PMs having on average 10+ years of industry experience; and approach – our flexible and collaborative approach to project design, fielding and final deliverables.
Phone 267-487-5500
www.olsonresearchgroup.com
Perspective Research Services
Founded 1996 | 50 full-time, 1,200+ part-time
Ivor Stocker, Chairman
Our specialist team recruits for projects from B2B to children/families as well as everything in between. We support all major methodologies for both digital and offline projects. Our close relationships with both clients and suppliers mean that we provide a great quality personal service. We recruit using both client- and non-client-supplied sample, via telephone interview (semi-structured) and phone-to-Web. We also use alternative recruitment methods to find fresh recruits and hard-to-reach respondents. In order to do this, we’ve partnered with charities and support groups who want to give their service users a voice. Sometimes social media is used in order to reach a higher volume of respondents, especially those who are new to research.
Phone +44 (0) 207 490 5944
perspectivemr.co.uk
Precision Opinion Inc.
Founded 1996 | 923 employees
James T. Medick, CEO
Precision Opinion Inc. is America’s Premier Insights Organization with expertise in qualitative and quantitative data collection and analysis. When it comes to qualitative data collection, Precision Opinion Focus+ sets the industry standard for focus groups, dial testing, product testing and food product testing. Precision Opinion Focus+ headquarters are located just 100 yards off of the Las Vegas Strip, located across from the convention center and behind Wynn Resorts. The Focus+ “Vegas style” amenities of state-of-the-art interview rooms, a commercial-grade kitchen, a 48-seat movie theatre and executive client lounges brings clients from all across the country to conduct their research in style. Contact Precision Opinion Focus+ today to give your qualitative data the Vegas-style treatment.
Phone 702-483-4000
precisionopinion.com
Precision Research
Founded 1959 | 40 employees
Scott Adleman, CEO/Moderator
We bring years of experience and insight to your research needs. Our CEO/moderator has experience in many industries. To name a few: automotive, food service, dental, consumer goods, construction equipment/tools, appliances as well as research objectives, product optimization, concept testing, communication, branding and usability research. Working from both the ground up and from the top down provides us with the sensitivity to the value and feasibility of project planning and execution. We are always responsive, open and ready to collaborate with you and your team and bring actionable results to support your decision-making.
Phone 847-257-0827
www.preres.com
Radius + Illumination
Founded 1960 | 120 employees
Chip Lister, Managing Director
Radius Global Market Research and its partner Illumination Research create more customer-centric brands through: research innovation: excellence in data science together with state-of-the-art behavioral solutions to deliver a more meaningful and holistic view of your customers and their purchase journey. Business activation: Our senior team guides implementation of customer insights throughout your organization from product development to sales and marketing. Robust solutions: Our comprehensive suite of services leads to better integration of your various research needs and delivers outcomes that truly impact your business. Our research experience spans more than 60 countries. Learn more:
Phone 212-633-1100
www.radius-global.com
www.illumination-research.com
Ready to Launch Research
Founded 2014
Jenny Karubian, CEO
Ready to Launch Research is a Los Angeles-based boutique firm. Founded by a cultural anthropologist, our research combines cutting-edge digital innovations with the wisdom of anthropological approaches to research. Our hybrid methodologies are grounded in a deep understanding of cultural nuance, empathy and contextual insights. Most of our studies engage a mix of in-person and digital research strategies to capture insights at multiple touchpoints along the consumer journey. Ready to Launch Research works across industries, with a focus on travel, beauty, CPG, pharmaceutical and nonprofit organizations. Research methods include ethnography, focus groups, IDIs, insights communities and shop-alongs.
Phone 818-741-1281
www.readytolaunchresearch.com
Recollective | Ramius Corporation
Founded 1998 | 20+ employees
Stephen Thompson, Executive Vice President
Ramius Corporation is the software company behind Recollective, an innovative, cloud-based online research platform. Recollective combines a fully-featured suite of qualitative and quantitative research tools with collaborative possibilities of the social Web and community-based research. Both asynchronous and real-time research can be conducted on Recollective using any mobile, tablet or desktop device. Its intuitive and elegant user experience makes online research easy – everything from three-day projects through to annual communities with thousands of participants can be accommodated. Complementing this industry-leading software, Ramius also offers services for training, panel provider integrations, study programming and more.
Phone 613-369-5233
recollective.com
Schlesinger Group
Founded 1966 | Circa 600 employees
Steve Schlesinger, CEO
Schlesinger is a leading international data collection and research services provider specializing in qualitative research and delivering a broad range of online and in-person solutions. Our premier facilities are located in key markets across the U.S. and Europe. Schlesinger Global Solutions supports worldwide studies with one dedicated expert contact. Working in partnership with you, we provide a consultative and collaborative approach to project management and apply intelligent solutions to meet recruitment needs. Advisors by Schlesinger connects knowledge seekers with health care thought leaders and the toughest health care recruits. The Wall by Schlesinger is a breakthrough solution to qualitative engagement and post-research synthesis.
Phone 732-906-1122
schlesingergroup.com
Segmedica | xsperient
Founded 2004 | 24 employees
Peter Simpson, CEO
Segmedica | xsperient delivers full-service global medical and health care market research, using advanced techniques in qualitative, quantitative and ethnography studies with HCPs, payers and patients. As the field leader in psychology, anthropology, sociology, neuroscience and linguistics, working with us achieves the highest-quality health care market research and market segmentation. Our unique methodologies like self-moderating groups and analysis of in-office conversations bring you the results you need. Ask about ConnexionPoints® syndicated studies for fast, affordable primary research in disease states and health care topics. Contact us for an online or in-person demo of how we can assist with your research needs.
Phone 716-799-8223
www.xsperient.com
Sylvestre & Co.
Founded 1972 | 15 employees
Isabelle Landreville, M.Sc., President and Chief Insight Seeker
Raised out of Montreal, Sylvestre & Co. was created in the pursuit of consumer knowledge. Our passion for cultural insights has enabled us to grow into an award-winning agency with global reach. Our mission is to pursue meaningful understanding: we scope out the research need, we engage to build human-scale connections, we contextualize the research learning to ensure true comprehension. As technology and cultural anthropology evolve, we adapt our projective techniques, creative exercises and knowledge-sharing techniques such as video reporting, corporate workshops and strategy refinement tools to get to the heart of meaningful understanding and provide the richest insights possible.
Phone Montreal 514-284-0878
Toronto 416-860-5620
sylvestreco.com
Touchstone Research Inc.
Founded 1991 | 30 employees
Aaron Burch, CEO
We are a tech-savvy qualitative research firm focused on providing our clients with next-gen qualitative research solutions. We offer both full-service and flexible service models depending on your needs. Our qualitative research services include interactive online and mobile qual capabilities (ad hoc studies and insight communities), mobile ethnography, virtual focus groups and IDIs, national recruitment services, remote UX testing and large-scale multi-market international studies. We are COPPA-compliant and GDPR-ready. Our areas of expertise include youth and family, media and entertainment, technology, social media, sports, CPG and UX.
Phone 860-335-6079
touchstoneresearch.com
Visit Qualitative Research, Qualitative - Online and Recruiting - Qualitative for a complete list of companies offering these services.