Surveys can be a great way to provide detailed feedback and insight for research. Sometimes you need that feedback quickly but don’t have the time, money or resources to create, conduct and analyze your own survey. Using omnibus surveys is a fast and cost-effective way to get insight from a representative group of respondents. Instead of creating an entire survey on a particular subject or to get feedback from a particular audience, omnibus surveys allow clients to include a small number of survey questions and combine them with questions from other clients into one survey. This technique can provide targeted but useful feedback without taking the time or money to create an entire survey. Companies that provide omnibus survey capabilities will analyze and provide the data from your specific survey questions. For assistance with your omnibus survey needs, contact these specialty companies. 

Critical Mix

Founded 2011 | 200+ employees

Hugh Davis and Keith Price, Co-CEOs

Introducing kNOW Membership, the first subscription service that delivers instant and affordable insights every day of the week. kNOW helps businesses understand consumer attitudes, test new ideas and monitor incidence and trends. kNOW is like an omnibus but better. Ask up to 10 questions each day and choose among target audiences like a nationally representative sample of U.S. adults, males or females, moms and Millennials. kNOW is powered by Critical Mix’s expansive global community of validated survey members. Within a few hours you’ll get answers, provided in super-easy interactive dashboards and infographics. We handle everything! And you always have 24/7 customer support. Our first 50 kNOW subscribers can experience unlimited access to insights every day with our introductory plan of $1,000/month. 

Phone 800-651-8240

Kelton Global

Founded 2003 | 90 employees

Tom Bernthal, Co-Founder and CEO

Kelton’s omnibus service has been the industry pioneer in global PR polling for over 15 years. We’re myopically focused on one goal: using research to position your brand as a thought leader. Run by former journalists and communications professionals, we apply a unique understanding of what makes news to craft thought-provoking, insights-driven stories for our clients. Across the spectrum of traditional and new media, our polls consistently garner headlines for the Fortune 100 and challenger brands aiming to stand out from the competition.

Phone 310-479-4040

NORC at the University of Chicago

Founded 1941 | 1,800 employees
Daniel S. Gaylin, President and CEO; J. Michael Dennis, AmeriSpeak Executive Director and NORC Senior Vice President

AmeriSpeak® is NORC’s probability-based household panel. AmeriSpeak has an industry-leading response rate. Our clients, such as the Associated Press-NORC Center for Public Affairs Research, rely on AmeriSpeak for our accuracy in survey results and scientific defensibility in our methodology. Key features of AmeriSpeak: area probability sampling, face-to-face recruitment, scientific transparency, telephone surveying for non-net and low-literacy households, Spanish-language and teen surveys, monthly omnibus surveys and calibration of large-scale non-probability samples. More than data collection, AmeriSpeak leverages and collaborates with NORC research scientists, statisticians and methodologists and survey experts to provide full-service solutions to clients in government, foundations, academia, advertising and marketing.  

Phone 312-759-5218


Founded 2000 | 1,000+/- employees

Frederic-Charles Petit, CEO

Toluna provides consumer insights designed to empower success in today’s on-demand, global economy. Powered by the perfect fusion of technology, expertise and the largest global community of influencers at the ready, Toluna delivers rich, reliable, real-time insights to individuals and companies of all sizes. Toluna offers leading omnibus solutions powered by the company’s automated insights platform. Clients can ask up to 30 questions and receive answers in minutes, on demand, in real-time, globally. Our automated consumer insights platform, TolunaInsights™ underpins everything we do. Clients can access the platform directly, leverage Toluna’s managed services or create fully customized digital consumer insights programs via our engineered services.

Phone 203-834-8585

Wakefield Research

Founded 2008 | 50 employees

Paul Bragan and Nathan Richter, Managing Partners

Wakefield Research is a leading provider of quantitative, qualitative and hybrid market research and market intelligence. Wakefield Research supports the world’s most prominent brands and agencies, including 50 of the Fortune 100, in 70 countries. Our work regularly appears in top-tier media. Our staff includes classically-trained market researchers and professionals from the worlds of marketing, public relations and media. Though we offer dozens of capabilities, our omnibus is one of our most popular offerings. With no question minimums, fast turnaround times and professional, full-service consulting on questionnaires and analysis, we have one of the most user-friendly omnibus services available. 

Phone 888-527-9253


Founded 2000 | 900 employees worldwide

Ray Martin, CEO of Data Services

YouGov is a global data and analytics group that continuously collects opinions from across the world. Our offerings include a variety of fast and affordable survey solutions, our syndicated audience analysis and brand tracking tools and a full range of custom research with analysis from industry experts. Whether you need data about brands, politics, current affairs or something that will help get media attention, we can deliver the answers you need.

Phone 585-315-6460

Visit Omnibus Surveys - Ethnic Markets,  Omnibus Surveys - Business and Omnibus Surveys - Consumers for a complete list of companies offering these services.