AI is continuing to reshape the research landscape. In this sponsored edition, explore how AI-powered research agents, methodologies, workflows and more are helping teams move faster and make more confident decisions at scale.
Research Agents, Built for Your Workflow
AI is already embedded in research workflows, but its role is evolving. Research agents represent the next step – moving from single-task tools to systems that support the multi-step research processes. Streamline setup, validating, computing, reporting and refining – cutting production time, strengthening insight clarity and delivering decision-ready stories 50% faster.
Key capabilities:
- Slide analysis: Assess clarity instantly.
- Faster reviews: Speed up delivery cycles.
- Automated reporting: Cut production time from days to minutes.
Using the Collective Consumer Subconscious to Drive Growth
This post explores how understanding subconscious reactions sharpens marketing decisions, while AI helps scale those learnings across larger audiences, faster timelines and more decision points. You’ll learn:
- One common marketing heuristic that may be holding your research back.
- A framework for when to integrate the subconscious to drive growth.
- Four AI-powered methods that help brands reach deeper, subconscious dimensions.
A smart read for teams looking to pair deeper human insight with the speed and reach of AI.
One Prompt. A Research-Grade Survey in Seconds
Great research starts with the right questions – and now it starts faster. Skipper Draft, aytm's AI research assistant, turns your objective into a methodology-grounded survey draft in seconds. Built on years of research expertise, it gives your whole team the ability to design and launch better surveys:
- Start from a simple prompt, not a blank page.
- Get a full survey draft built to research best practices.
- Refine, iterate and launch – without starting over.
- Every draft stays within your secure research environment.
Market Research Guide 2026: AI Edition
The complete Market Research Guide has been updated for 2026 with a dedicated AI Edition. This resource gives researchers a modern, end-to-end framework for planning, running and analyzing studies – now with real-world data on how AI is reshaping the industry.
- End-to-end guide to the research workflow.
- Practical frameworks for modern researchers.
- Exclusive AI adoption benchmarks.
- Insights into evolving industry standards.
- A forward-looking view of research with AI.
The Ultimate Guide to AI-Moderated Research, From 0-1
AI fatigue is real. So instead of more hype, here's something useful: Outset's Ultimate Guide to AI-Moderated Research, from 0-1 is built for researchers who want straight answers about where AI moderation actually fits – and how to get started. Inside:
- What AI moderation actually is (and isn't).
- How to design your first study.
- When to use it vs. traditional methods.
- What results look like in practice.
- How to evaluate it on your own terms.
From Launch to Buyer Insights in 48 Hours
Within days of McDonald's launching the Big Arch, Pogo identified over 1,000 verified buyers from its 3M+ purchase-linked consumer panel and ran AI video interviews – no screeners, no self-reported data, just real buyers confirmed through actual transaction records. Inside the study:
- What drove trial (it wasn't the marketing).
- The one thing buyers say would make them have it again.
- Which discovery channel beat TikTok.
See the breakdown – from purchase data to video interviews.