Top Marketing Research Articles Related to Innovation

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Total: 168

ArticleDoes retail innovation need a new workflow?Marc Foreman|September 29, 2026
ArticleIs AI making JTBD more relevant than ever?Jennifer Axen|September 15, 2026
ArticleA 5-step framework for faster innovation decisionsEric Tayce|May 1, 2026
ArticleWhy what consumers say rarely explains what they doWilliam Cimarosa|May 1, 2026
ArticleData confidence: Defining trust and quality in modern researchBob Fawson|April 14, 2026
ArticleClimbing the ladder: How insights teams build trust and scale agentic AIThor Olof Philogène|April 14, 2026
ArticleAI and Insight Innovations 2026Quirk's Staff|April 9, 2026
ArticleHow to validate AI concepts when customers can’t articulate the benefitJodie Shaw|March 31, 2026
ArticleThe role of expert networks in accelerating innovationShelli Pavone|March 17, 2026
ArticleFrom experimentation to strategy: Virtual worlds running digital marketing in 2026Charles Hambro|March 16, 2026
ArticleAgile Research 2026Quirk's Staff|March 4, 2026
ArticleConveo: When AI Meets Human-Centered Design: Revolutionizing Product Innovation Through Augmented IntelligenceNiels Schillewaert|March 1, 2026
Sponsored VideoKnit Virtual Session: AI didn’t write this story: How researchers use AI to unlock human truths in real researchAlexis White|February 13, 2026
Sponsored VideoToluna Virtual Session: Lifelike, emotive and rigorous: How we know synthetic personas really workRenee Smith|February 13, 2026
Sponsored VideoRival Technologies Virtual Session: Making AI stick: A practical path to maturity, ROI and scalable insight impactJason Jacobson, Andrew Reid, Patricia Chapin-Bayley, Adam Husein|February 13, 2026