Sticky Consumer Behaviors: What to Expect as the World Reboots
Editor's note: Aspen Finn held a webinar on April 21, 2021, focusing on COVID-19 consumer behaviors and ways to organize trends into frameworks.
It’s safe to say that the past year has been a year like no other. But we don’t want to have another COVID-19 conversation. Instead, Aspen Finn will lead a conversation about what happens next: before the world comes back online but after so much evolution in consumer behavior. Â
This session will feature a conversation about which changes will stick around – and why. During the presentation, Aspen Finn will share real consumer data on the drivers behind new behaviors, as well as frameworks to use these trends to inform your own research plan. Â
Attendees will leave this presentation with a clear sense of:
- The meaningful COVID-19-era consumer behaviors that are here to stay.
- Which behaviors are sticky and why they're compelling enough to keep as the world comes back.
- Ways to organize these behaviors and trends into clear frameworks for action.
Presenter:
Julia Eisenberg, SVP, Aspen Finn