Consumers | Top Marketing Research Articles

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Article Researchers, are you fluent in memes and emojis? 💬 Maria Vorovich | April 16, 2024
Article Macy's future: Can iconic department stores rebound? Jane Bainbridge | April 2, 2024
Article Agile design: A holistic approach to navigating unknowns Laura Troyani | March 19, 2024
Article The risks of generative AI and deepfakes in the marketing research industry David Hunt | March 19, 2024
Sponsored Article Three Ways Brands Can Combat Inflation by Leveraging Actionable Execution Intelligence Kim Bruce | March 19, 2024
Article Five generative AI trends on CMOs’ minds today Steven Millman | March 1, 2024
Article Could a blockchain for surveys be a solution to survey fraud? Cam Wall | March 1, 2024
Article Leveraging AI to unlock qualitative research at scale Richard Scionti, Casey Mohan Schulz | March 1, 2024
Article An overview of food and beverage research Mark DiDomenico | March 1, 2024
Article Before You Go: 10 minutes with Nici Nelson, Hanes Quirk's Staff | March 1, 2024
Article In Case You Missed It...March/April 2024 Quirk's Staff | March 1, 2024
Sponsored Article 16 Top  Consumer Research Companies Quirk's Staff | March 1, 2024
Article Understanding travel retail and considering consumer preferences Koen Philippaerts | March 5, 2024
Article Widespread internet anxiety, but conflicting consumer actions Terry Vavra, Doug Pruden | March 5, 2024
Article Quid pro quo: Overcoming consumer distrust through zero-party data collection Todd Fellerman | March 5, 2024