Top Marketing Research Articles Related to Consumer Research

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Sponsored Video Toluna Virtual Session: Lifelike, emotive and rigorous: How we know synthetic personas really work Renee Smith | February 13, 2026
Sponsored Video Rival Technologies Virtual Session: Making AI stick: A practical path to maturity, ROI and scalable insight impact Jason Jacobson, Andrew Reid, Patricia Chapin-Bayley, Adam Husein | February 13, 2026
Article Can MAYA drive smarter research recommendations? Alex Holmes | February 10, 2026
Article Beyond emotion: Mood regulation and consumer choice Tom Ellis | February 10, 2026
Sponsored Article How AI-Guided Conversation Brings the 'Why' to Brand Tracking Joe Razza | February 5, 2026
Article Consumer research: AI-driven automation now and in the future Quirk's Staff | February 2, 2026
Sponsored Video Versasight Virtual Global Session: The limits of synthetic data for consumer research Ben Leff | January 9, 2026
Article How can researchers measure a vibe? David Intrator | January 9, 2026
Article Why technical defenses alone no longer  protect data integrity Alexandrine de Montera | January 1, 2026
Sponsored Article SIS International: Technology will Fuel the Research Industry in 2026 Ruth Stanat | January 1, 2026
Article In Case You Missed It... January/February 2026 Quirk's Staff | January 1, 2026
Article A practitioner's guide to rapid  incrementality testing Maksim Zhirnov | January 1, 2026
Sponsored Article 13 Top Data Quality Companies Quirk's Staff | January 1, 2026
Video Purpose Brands Virtual Global Session: Modernizing consumer segmentation Angelina Iturrian | December 22, 2025
Video NPR Virtual Global Session: Silo smashing Gwynne Villota | December 18, 2025