Practical Approaches to Digital Transformation: A P&G Case Study
Editor's note: AYTM held a webinar on Oct. 17, 2019 on digital transformation. Duration 47:20.
New tools? New skills? New ways to research? Join us for an in-depth exploration of what digital transformation looks like from the perspective of a large CPG research organization and the automation solution that helped make rapid product innovation a reality. We’ll cover practical steps and important soft skills that will help your team successfully move large-scale full-service projects into a digital world.
Our webinar will cover:
- A case study from a large CPG research organization who recently completed a digital transformation
- How a growth mindset, resilience and experimental approaches can help get your team ready and willing to make change happen
- Tools for transformation - being responsive, connected and collaborative with your research
- Automation and creativity - understanding the role of computing power to support researcher insights
Presenters:
- Kristin Powers, director of product education, AYTM.Â
- Stephanie Legrand, product education coordinator, AYTM.Â