It’s been a few weeks since the 2017 Quirk’s Events held in Orange County, Calif., on February 28 through March 1 at Hotel Irvine, and in Brooklyn, New York, on March 21-22 at the Marriott Brooklyn Bridge. We are thrilled to read through attendee comments from the post-event survey as well as data collected through the Quirk’s Connect app. Our post-event survey showed high overall ratings for attendee experience, from the session topics offered to exhibiting companies and attending brands. Attendees enjoyed the fun and unique networking and learning opportunities the events had to offer. In fact, 93 percent of Irvine, Calif., and 89 percent of Brooklyn, N.Y., client-side attendees reported being likely or very likely to recommend the event to co-workers and colleagues.

Attendees were asked to select the best-in-show award winners in the following categories*: highest-rated presentation; favorite event experience; most appealing exhibit space; and best overall exhibitor.

While we are presenting the category winners, we would like to send out our thanks to everyone who helped make the events a success. We were so excited to see the thoughtful and creative ways speakers delivered engaging content. Overall ratings were very high, specifically the presentations, where a majority of speakers and sessions received four out of five stars on the app.

The 2017 Quirk’s Event, Irvine, Calif. 

Highest-rated presentations (tied for first, listed in no particular order):

  • “Market Research Doesn’t Have to be Disruptive… You do!” – Ryan Barry, Chief Revenue Officer, ZappiStore
  • “Confessions of a Research Ghost Writer: How to Get a Seat at the Strategy Table” – Gary Schmidt, Chief Catalyst, West End Consulting Group
  • “The Day the Universe Changed” – George Carey, CEO and Founder, The Family Room Strategic Consulting Group; and Kyle Papanikolas, Global Consumer Insights Manager, McDonald’s
  • “Beyond the Box: Applying Behavioral Science Methods to Qualitative Research” – Kelley Styring, Principal, InsightFarm

Favorite event experience

The Original Butt Sketch by Research Now

Honorable mentions (listed in no particular order):

Most appealing exhibit space

Seek Company

Honorable mentions (listed in no particular order):

  • Research Now
  • Toluna
  • Isobar

Best overall exhibitor

Lieberman Research Worldwide

Honorable mentions (listed in no particular order):

  • Research Now
  • Seek Company
  • SSI

The 2017 Quirk’s Event, Brooklyn, N.Y. 

Highest-rated presentation

“From Stats to Storyboard” – Dave Decelle, Director of Consumer Insights, Netflix; and Ted Frank, Principal, Backstories Studio

Honorable mentions (listed in no particular order):

  • “Modeling the Many Paths-to-Purchase to Improve Marketing Efficacy” – Jason Brooks, Senior Vice President, Marketing Science, Lieberman Research Worldwide
  • “Virtual Reality Explained: Innovation is Fun Again!” – Tom Fuller, Research Director, YouGov
  • “How to Reduce Bias and Error in Your Questionnaires and Qualitative Screeners: We Have Experimental Evidence” – David Harris, President, Insight & Measurement and Ted Pulsifer, Principal, Market Cube
  • “Bias Workshop! Lessons in Pragmatic Brain Science (aka Your Mind is Playing Tricks on You)” – Andrew Chizever, Vice President, General Manager, and Abe Rutchick, Senior Scientist, Pragmatic Brain Science Institute, Lieberman Research Worldwide

Favorite event experience

The Original Butt Sketch by Research Now

Honorable mentions (listed in no particular order):

  • Skeeball by E-Tabs
  • LRW experience room

Most appealing exhibit space

E-Tabs

Honorable mentions (listed in no particular order):

  • Lieberman Research Worldwide
  • C&C Market Research
  • Confirmit
  • InsideHeads

Best overall exhibitor

Lieberman Research Worldwide

Honorable mentions (listed in no particular order):

  • E-Tabs
  • Research Now
  • Quester


Thank you again to everyone who made it out to the 2017 Quirk’s Events! Looking to attend next year? The 2018 Quirk’s Events will be held in Orange County, Calif., on January 30-31 at Hotel Irvine, and in Brooklyn, New York, on February 27-28 at the Marriott Brooklyn Bridge.

*Category winners and honorable mentions were determined by popular vote using data collected through the Quirk’s Connect app and the Bingo Card survey.