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Below is a list of the available presentation materials from speakers. Please note that numerous speakers could not get permission from their legal departments to share their presentations.
| DAY | TIME | RM | PRESENTING COMPANY | SESSION TITLE |
| WED | 9:00 | 1 | Product Hub, Brown-Forman | Beyond the first sip: What Jack Daniel's taught us about measuring taste down to the last drop |
| WED | 9:00 | 2 | Microsoft | Augmenting, not replacing: Integrating simulated audiences into real research workflows |
| WED | 9:00 | 3 | Insight Management Academy | It's now or never: Time for insight leaders to shape the future of insight |
| WED | 9:00 | 4 | Boots, Spate | Let's see the receipts: Mapping the consumer journey from digital signals to IRL purchase with Boots |
| WED | 9:00 | 5 | Pogo Technologies | Breaking down 2026’s buzziest products: Big Arch Burger, Starlink, GLP-1s and more, as told by verified buyers |
| WED | 9:00 | 6 | Stravito, Mastercard | How Mastercard is developing AI personas for business growth |
| WED | 9:45 | 1 | CRG Global, Inc. | Beyond the needle: What GLP-1 means for brands, categories and the consumer behind the prescription |
| WED | 9:45 | 2 | Intuify, Mondelēz International | Indulgent insights: Decoding premium in the treats aisle |
| WED | 9:45 | 3 | New York City Tourism + Conventions, Egg Strategy | The NYC tourism spend paradox: Leveraging human KPIs to reshape tourism ROI |
| WED | 9:45 | 4 | Latana | How to overcome the five biggest challenges in brand tracking |
| WED | 9:45 | 5 | Talk Shoppe, Faire | B2B buyers are human too: A new take on segmentation |
| WED | 10:30 | 1 | MarketVision Research, Fujifilm North American Corporation | Behind the lens: How Fujifilm North America Corp. captures visual empathy to fuel product development |
| WED | 10:30 | 2 | Burke, Inc. | Synthetic data, real decisions: What R&D reveals about AI, human data and research reliability |
| WED | 10:30 | 3 | GetWhy, eBay | The end of insights as we know it: How eBay uses AI to build the always-on decision engine |
| WED | 10:30 | 4 | GoodQues, PayPal | Creative in, creative out: Designing research that inspires better outputs |
| WED | 10:30 | 5 | Vital Findings, The North Face | The innovation blind spot: The evolution of qual and the return to immersion |
| WED | 10:30 | 6 | OvationMR, Amore Pacific | Honest enough to complain? Why consumers don’t always tell the whole truth |
| WED | 11:15 | 1 | MAVRIX, Delineate | Free data, worthless data: What's actually left worth paying for |
| WED | 11:15 | 2 | Diageo, EyeSee | Understanding the ready-to-drink shopping journey: What really drives choice at the shelf |
| WED | 11:15 | 3 | Ferrara, Conveo | From mouth to mind: How Ferrara reverse-engineered a confectionery concept from the sensorial lived experience of eating candy |
| WED | 11:15 | 4 | QualSights, Colgate-Palmolive | Physical AI for consumer products: Measuring what people actually do |
| WED | 11:15 | 5 | Duolingo, Strella | How Duolingo's research practice shapes a constantly evolving app |
| WED | 11:15 | 6 | The Knot Worldwide, Rival Technologies and Reach3 Insights | Every engagement sends a signal: How The Knot Worldwide builds business value through continuous human insights |
| WED | 12:00 | 1 | Dynata, Comcast Advertising | The transparency trap: Why consumers like AI-generated ads – until you tell them they're AI |
| WED | 12:00 | 2 | Nailbiter Inc., Mondelēz International | Better-for-you trends widen the say–do gap in market research |
| WED | 12:00 | 3 | Ipsos, JPMorgan Chase | Your customers’ success is your success |
| WED | 12:00 | 4 | Delta Faucet Company, Full Circle Research, Catapult Insights | Clean data, wrong answers: The new data quality crisis in market research |
| WED | 12:00 | 5 | Insight Management Academy | From insight producers to insight activists: How to enhance our role as knowledge stewards |
| WED | 12:00 | 6 | Bolt | The honesty gap: What football reveals about the lie of acceptance |
| WED | 13:30 | 1 | inca | Nexxt Intelligence | The future of quant is qual: From dialogue to decisions |
| WED | 13:30 | 2 | Nestlé, Knit | How Nestlé is using AI-native research to keep a flagship brand ahead of the changing consumer |
| WED | 13:30 | 3 | Toluna, ADM | The rise of synthetic insights: Where humans meet AI |
| WED | 13:30 | 4 | Bilendi, Netquest USA | Smarter AI-driven product testing for faster innovation |
| WED | 13:30 | 5 | Veylinx, Bayer Consumer Health | The IHUT reimagined: From product feedback to business case validation |
| WED | 13:30 | 6 | Zappi, Adobe | How Adobe built a learning system for digital-first advertising |
| WED | 14:15 | 1 | quantilope, Vita Coco | A thirst for actionable insights: How Vita Coco leveraged category entry points to fuel brand growth in a crowded market |
| WED | 14:15 | 2 | Pernod Ricard, Dig Insights | From assumptions to action: How Pernod Ricard unlocked the Gen Z spirits shopper journey |
| WED | 14:15 | 3 | Protobrand, Shaw Industries, Mars Snacking | From snacking to flooring: How Mars and Shaw Industries turn behavioral insights into action |
| WED | 14:15 | 4 | Hootology, Prodege, LLC | Shuffling with the bots: Putting us back in the narrative |
| WED | 14:15 | 5 | Hunter-Miller Inc. | The business of trust: Why courage and clarity will define the next era of insights |
| WED | 14:15 | 6 | RTi Research | The crooked timber of humanity: Becoming irreplaceable in the age of AI |
| WED | 15:15 | 1 | Listen, Microsoft | AI Quick Turn: How Microsoft put researchers back in control of qual |
| WED | 15:15 | 2 | Radio Flyer, Understood.org | Riding the innovation edge: How a surprising 'lead user' inspired Radio Flyer |
| WED | 15:15 | 3 | buzzback, PayPal, Kenvue, Grupo Bimbo | Beyond stereotypes: How brands are understanding and engaging Gen Z |
| WED | 15:15 | 4 | Discuss, Reckitt | Research that never sleeps: How Reckitt Nutrition is rethinking consumer intelligence |
| WED | 15:15 | 5 | Swayable, Nom Nom, Intuit Mailchimp | Need for speed: How top brands use real consumer data and rapid AI insights to fuel marketing decisions |
| WED | 15:15 | 6 | Toluna, E-Tabs | Trackers on autopilot: Moving reporting into the fast lane |
| WED | 16:00 | 1 | Cambri, Revlon | Are traditional KPIs and benchmarks really predicting beauty product concept strength? |
| WED | 16:00 | 2 | TikTok, Bounce Insights | Closing the gap between insight and decision: Lessons from TikTok |
| WED | 16:00 | 3 | The Harris Poll, PayPal, HP, RBC, Visa | Beyond demographics: Understanding and marketing to today's B2B decision maker |
| WED | 16:00 | 4 | Ironwood Insights Group | Is AI replacing researchers? Or is it making them more critical than ever? |
| WED | 16:00 | 5 | Human8, Space Doctors (part of Human8) | The fiction of average: Why the gen-pop bubble has burst (and what comes next) |
| WED | 16:00 | 6 | aha insights technology, American Diabetes Association | From insight to impact: How the American Diabetes Association leverages human stories to drive change |
| WED | 16:45 | 1 | Reckitt, Curion | The self-investment effect: How GLP-1 consumers are redefining wellness beyond weight loss |
| WED | 16:45 | 2 | InsightsNow Inc. | Why your best research doesn’t change anything: Closing the gap between insight and action |
| WED | 16:45 | 3 | Autodesk, Recollective | Always on: How Autodesk uses co-creation communities to keep users at the heart of their organization |
| WED | 16:45 | 4 | Fairgen, Market Probe International, Bloomberg | Turning real research into living audiences: How digital twins are opening new ways to unlock insight, with perspective from Bloomberg |
| WED | 16:45 | 5 | Rep Data | From access to trust: What 20 years of online sample teaches us about surviving the AI era |
| WED | 16:45 | 6 | ImpactNPO, FaderFocus | 60+ is not a segment: What marketers get wrong – and how research gets it right |
| THUR | 9:00 | 1 | symrise | Zero touch, full experience: How blind buying is redefining discovery |
| THUR | 9:00 | 2 | UBS, Microsoft, Columbia University, Fairgen | Synthetic data: Hope, hype and hard truths |
| THUR | 9:00 | 3 | Charter Communications (Spectrum) | Remote moderation is a performance – start treating it like one |
| THUR | 9:00 | 4 | The Harris Poll | From curiosity to action: Who uses and trusts AI for retirement planning and what happens next? |
| THUR | 9:00 | 5 | Zip Inc | Master of none: Why strategic AI curation beats AI maximalism |
| THUR | 9:00 | 6 | Veterans United Home Loans | On with the show: What Broadway can teach us about consumer insights |
| THUR | 9:45 | 1 | Outset, HubSpot | How HubSpot scaled its research: 100+ interviews in days, not months |
| THUR | 9:45 | 2 | BAMM, The Coca-Cola Company | The feel-good economy: How consumers are redefining health and wellness |
| THUR | 9:45 | 3 | Mars Snacking, OLLY PBC, Voxpopme | From quick bites to strategic bets: How Mars and OLLY turn insights into confident decisions |
| THUR | 9:45 | 4 | Remesh | Inside the buy: The emotional logic of purchase decisions |
| THUR | 9:45 | 5 | Zeldis Research, Civicom Marketing Research Services | AI in action: A real-world case study in faster qualitative analysis |
| THUR | 9:45 | 6 | Organon & Co., LLC | Honed for more than one job – What the Swiss Army Knife teaches us about career resilience |
| THUR | 10:30 | 1 | aytm | What your data quality report should reveal: A framework for smarter survey research |
| THUR | 10:30 | 2 | Mars Snacking, Radius x ONE Strategy Studio | I don't know why I stopped': How Mars Wrigley is winning back Combos fans |
| THUR | 10:30 | 3 | GetWhy, Heineken | A new vision for insights: How Heineken uses AI to navigate consumers in motion |
| THUR | 10:30 | 4 | Savanta Group LLC, Genesys | From signal to strategy: Using multi-stakeholder research to drive CX innovation |
| THUR | 10:30 | 5 | Olson Zaltman | Hacking Gen Z: What every brand can learn from neobanks about digital-first consumers |
| THUR | 10:30 | 6 | SKIM, P&G (Procter & Gamble) | One model to score them all: A consolidated claims database from past MaxDiffs, with instant AI prediction |
| THUR | 11:15 | 1 | Prolific, Asana | Can you trust your data? AI agents, data quality and what actually determines research quality |
| THUR | 11:15 | 2 | Welch’s, Conveo | Agile methods, strategic impact: How Welch's uses AI insights to support the launch of Real PB&J |
| THUR | 11:15 | 3 | PepsiCo, Quest Diagnostics | To AI or not to AI |
| THUR | 11:15 | 4 | Walr, Hypothesis Group | No one talks like that: Asking better questions for clearer insights |
| THUR | 11:15 | 5 | QuestionPro, National Basketball Association, Uber Advertising | The art of insights: What AI can and can’t replace |
| THUR | 11:15 | 6 | Opinium, Rep Data, Warner Bros. Discovery, New York Life | Building confidence in modern research: What leading teams are doing differently |
| THUR | 12:00 | 1 | Highlight, Unilever | From reformulation risk to confident launch: How Unilever protected a multimillion-dollar SKU |
| THUR | 12:00 | 2 | ASICS, ImpactSense | Raising the bar: Bringing the human back into research with ASICS |
| THUR | 12:00 | 3 | MAVRIX, Boston Consulting Group (BCG), Knit | Scaling qual-at-scale: A candid conversation on new challenges and opportunities that come with new methodologies |
| THUR | 12:00 | 4 | Warner Bros. Discovery | Pixels vs. perceptions: What audiences really see when AI hits the screen |
| THUR | 12:00 | 5 | NielsenIQ | How AI agents are rewriting the path to purchase |
| THUR | 12:00 | 6 | Verasight, Outset | Survey vs. screen: A head-to-head empirical study of a traditional survey and AI-moderated research |
| THUR | 13:30 | 1 | Panoplai | a) Human b) Digital twins c) Synthetic – The Answer is always d) |
| THUR | 13:30 | 2 | Mondelēz International, Mintel | The end of rearview innovation: How Mondelez turns demand signals into winning bets |
| THUR | 13:30 | 3 | CloudResearch | The Bot Olympics: A $50K industry challenge to confront the threat of AI agents in online research |
| THUR | 13:30 | 4 | AmeriSpeak, Surgo Health | Who’s missing from your AI research? Richer responses, better samples, smarter decisions |
| THUR | 13:30 | 5 | Organic Valley, ConvoTrack | From TikTok Kitchen to innovation pipeline: How Organic Valley turned social video into product strategy |
| THUR | 13:30 | 6 | Herbalife, Thomas M. Rich & Associates | Taking the thumb off the scale – preventing research bias |
| THUR | 14:15 | 1 | Y2S Consulting | When AI becomes the shopper: The new role of insights in an agentic commerce world |
| THUR | 14:15 | 2 | Novamex/ Bloommark, Jarritos | What AI still misses about writing better surveys |
| THUR | 14:15 | 3 | BECU (Boeing Employee Credit Union), Little Spoon, Novus Foods, Insight Management Academy | Thriving as a small marketing research team |
| THUR | 14:15 | 4 | The Scotts Miracle-Gro Company | Mind the gap: Why does 'safe' win the mind but sometimes lose the cart? |
| THUR | 14:15 | 5 | HauckEye | You can improve NPS through design |
| THUR | 14:15 | 6 | Kantar | Intelligent audiences, better outcomes: Connecting data to drive marketing performance |
| THUR | 15:00 | 1 | American Medical Association | Insights at the edge: Building external sensing capabilities in mission-driven organizations |
| THUR | 15:00 | 2 | Kraft Heinz | Modernity: The death of heritage brands? |
| THUR | 15:00 | 3 | Live Nation | Beyond the hot dog: Leveraging fan intelligence to elevate the Live Nation food and beverage experience |
| THUR | 15:00 | 4 | Michael Nevski | The rise of agentic AI: Trust, control and the North American consumer |
| THUR | 15:00 | 5 | Little Spoon | The AI was the easy part: A field report on automating an insights function – and where the real work moved |
| THUR | 15:45 | 2 | Ipsos | From pixels to people: How HI+AI, GEO and synthetic data rewrite the rules of brand growth |
| THUR | 15:45 | 3 | Colgate-Palmolive, New York Life Direct, Insight Management Academy | From resilience to impact – leading insights teams through change and driving value |
| THUR | 15:45 | 4 | Prudential | Stop paying for bad data: Rethinking incentives in survey research |
| THUR | 15:45 | 5 | BECU (Boeing Employee Credit Union) | Evidence, not ego: The art of influencing without authority |
| THUR | 15:45 | 6 | Zenni Optical | Beyond the cart: Rethinking retention for the next era of e-commerce |
