The Quirk’s Event attendee survey results are in and we are happy to announce that 94 percent of respondents would recommend the Quirk’s Event to a client or co-worker. Held in Irvine, Calif., on January 30-31 and Brooklyn, N.Y., on February 27-28, the conferences brought together members of the marketing research industry from around the world.

We asked attendees again this year to select the best-in-show award winners in the following categories*: highest-rated presentation; favorite event experience; most appealing exhibit space; and best overall exhibitor.

While we are presenting the category winners, we would like to send out our thanks to everyone who helped make the events a success!

The 2018 Quirk’s Event, Irvine, Calif. 

Highest-rated presentations 

“Becoming Influential in a Large Organization with a Small Research Team” – Mike Swiontkowski, Director – Global Research and Consumer Insights, Blizzard Entertainment

Honorable mentions (listed in no particular order):

  • “Merging Big and Small Data for a 360° View of Your Consumer” – Patricia Chapin-Bayley, Vice President, Head of Enterprise Solutions, Toluna; Adam Husein, Executive Director, Analytics and Data Science Research, Warner Bros.
  • “How to Disrupt Your Organization Before You Get Disrupted” – Giustina Parisi, Consumer Insights Manager, American Family Insurance; Monika Wingate, CEO and Co-Founder, Digsite
  • “Putting a Segmentation Into Action: How to Use a Segmentation to Craft Marketing Campaigns” – Eleni Bennett, Consumer Insights, and Yan Cheng, Consumer Insights Manager, Sony Pictures Home Entertainment; Jason Kramer, Managing Director, Vital Findings

Favorite event experience

Lemonade stand – vodka lemonade giveaway by 3Q

Honorable mentions (listed in no particular order):

  • Bean bag toss by Scientific Telephone Samples
  • Connect Four tournament by SoapBox Sample
  • Ring toss by INGATHER Research & Sensory

 

Most appealing exhibit space

E-Tabs

Honorable mentions (listed in no particular order):

  • Research Now SSI
  • Smarty Pants
  • PopResearch

 

Best overall exhibitor

Research Now SSI

Honorable mentions (listed in no particular order):

  • Toluna
  • Fieldwork
  • SoapBox Sample

The 2018 Quirk’s Event, Brooklyn, N.Y. 

Highest-rated presentation

“What Does It All Mean? Research Storytelling for Turbulent Times” by David Intrator, Chief Meaning Officer, and David Rothstein, CEO, RTi Market Research and Brand Strategy

Honorable mentions (listed in no particular order):

  • “How – and Why – To Create A Consumer-Centric Culture” – Bob Silagi, Senior Manager of Consumer and Market Insights, Bose
  • “Legal Cannabis is a Brand Innovation Game Changer” – Linda Gilbert, Director of Consumer Insights, and Jessica Lukas, National Accounts Client Engagement, BDS Analytics
  • “Bursting the Bubble: How Brands Can Reconsider the Way They Think About People” – Susan Fader, Strategist, Qualitative Researcher and Moderator, Fader & Associates; Christina Nathanson, Director, Global Market Research, AIG
  • “Building Brand Love with Millennials and Gen Z: Cultivating Awareness, Consideration, Purchase and Loyalty with Young Consumers” – Jillian Kramer, VP Research, Ypulse

Favorite event experience

Skee-Ball by Olson Research Group

Honorable mentions (listed in no particular order):

  • IDG virtual shopper zone by Informed Decisions Group
  • Mega Wire champion by E-Tabs
  • Bean bag toss by Scientific Telephone Samples (STS)

Most appealing exhibit space

Ignite Collective

Honorable mentions (listed in no particular order):

  • Research Now SSI
  • Toluna
  • LRW

Best overall exhibitor

LRW

Honorable mentions (listed in no particular order):

  • Research Now SSI
  • Olson Research Group
  • Sawtooth Software

Thank you again to everyone who made it out to the 2018 Quirk’s Events! Looking to attend next year? The 2019 Quirk’s Events will be held in London on Feb. 12-13; in Brooklyn, New York, on March 5-6; and Chicago on April 2-3.

*Category winners and honorable mentions were determined by popular vote using data collected through the Quirk’s Event app and the Bingo Card survey.