Editor's note: Confirmit gave a webinar on the importance of using both online and offline surveys on June 15, 2017. Duration 57:15. 

Mobile is not an optional survey channel. It is a full-blown catalyst for business transformation. If you want respondents to take your survey, make it mobile and forget about connectivity. It’s so 2010. Smart market researchers are increasing response rates by combining online with offline mobile app research using a single survey. Technology is at the center of this “seamless” or single  survey experience by providing a consistent survey look and feel across channels as well as enabling the completion of the same survey online and offline and with a single survey link or URL.

Key takeaways: