New consumer behavior patterns are reshaping marketing research and insights. This sponsored report explores new approaches to understanding consumer motivations and turning insights into more effective strategies.
2026 Consumer Trends: What Nobody Saw Coming
Think you know today's consumer? Think again.
From shifting spending habits and brand loyalty to economic anxiety and changing lifestyles, consumer behavior is anything but predictable.
Provoke Insights surveyed 1,500 Americans to uncover the trends shaping today's marketplace.
Explore 15 FREE industry trend reports packed with fresh insights to help marketers understand what is changing, what matters most and where the next opportunities lie.
Explore the reports.
The Ultimate Guide to AI-Moderated Research, From 0-1
AI fatigue is real. So instead of more hype, here's something useful: Outset's Ultimate Guide to AI-Moderated Research, from 0-1 is built for researchers who want straight answers about where AI moderation actually fits – and how to get started. Inside:
What AI moderation actually is (and isn't).
How to design your first study.
When to use it vs. traditional methods.
What results look like in practice.
How to evaluate it on your own terms
Explore the guide.
Alchemer Iris Just Cut Your Time to Insight
Getting to an answer used to mean building a dashboard, running an analysis and waiting until what you learned had gone stale. Alchemer Iris closes that gap with AI purpose-built for research and feedback data, not a general chatbot wrapper.
Insight surfaces in real time, not after the moment’s gone.
Every AI recommendation and action is yours to approve.
Your data never trains shared or public models.
A dedicated customer success manager and real people are still there when you need them.
Be first in line.
Giving Gen Alpha a Voice in Healthcare
Kids are often left out of healthcare research, even when they’re the ones using the products.
In this 2026 Quirk’s Awards finalist Q&A, West Monroe and Johnson & Johnson Vision explain how they included children ages 8-13 in research on pediatric contact lenses.
Learn how the team uncovered kids’ concerns and motivations and used those findings to help shape product features, messaging and positioning.