Editor’s note: Trudi Sampola is the director of people and culture at strategic insights consultancy Nature. This is an edited version of an article that originally appeared under the title “The Employee Experience: Lessons from a Marketer’s Onboarding Journey.”
On the eve of hitting my six-month milestone at Nature it feels like the perfect time to stop and reflect on my onboarding experience and capture my life through this lens, both as the person responsible for leading this experience and as someone going through it.
According to research by NAB, almost one in 10 Australian workers changed jobs in the last quarter of 2022, and that included me. This means more than 1.1 million people have been going through the onboarding experience in their workplace in recent months.
As someone who has spent most of my career in consumer marketing, I can’t help but borrow customer-obsessive thinking when mapping out what makes a great employee experience. As with great brand experiences, it involves so much more than just focusing on acquisition or conversion; it is about nurturing and retaining great people by giving them a brilliant lifetime experience, no matter how long their “lifetime” is.
Onboarding is ultimately the first part of the employee experience and, critically, the period during which new employees (like me) will decide whether what was promised during the recruitment dance actually plays out.
Having spent six months sitting on both sides of the onboarding experience at the same time, here are the three things that took my experience from standard to gold standard.
In the world of customer experience design, typically the faster a brand can help a consumer discover all the great things it has to offer, the deeper the consumer’s engagement and confidence in the brand is likely to be. If you use this approach to power your employee onboarding experience, it’s a superb way to fa...