Behavioral In-Context Research for NPD launches

Editor's Note: EyeSee's webinar on February 23, 2022, discussed how to use behavioral in-context research to aid in NPD launches. Duration: 27:57.

Have NPD launches in the pipeline? Every brand knows that planning and developing NPDs is a challenge – only 20% of cases ends in success. How will the NPD perform once it hits the shelves – and will the current market dynamic be affected? The answer to these (and more) questions lies in behavioral in-context research!

Tune into this session to find out how behavioral methods help uncover:

  • The actual NPD sales potential as well as its market share estimation.
  • The impact on the competition and the sources of volume for the NPD.
  • The category benefits and opportunities once the NPD is introduced on the shelf.

Presenter: 

  • Milica Kovac, Product Manager at EyeSee. 
  • Stinjn Smet, Managing Director at AfCE - Academy for Corporate Entrepreneurship. 
  • Angeliki Maragkou, Global Strategic Insights & Analytics Director, Head of CoE at Bayer Consumer Health. 
  • Marija Djordjevic, Product Director at EyeSee. 
  • Mirna Djuric, Head of Insights at EyeSee.

https://www.bigmarker.com/quirk-s-marketing-research-m/Win-the-Battle-for-Market-Share-Launching-Risk-Free-NPDs