Editor's Note: EyeSee's webinar on February 23, 2022, discussed how to use behavioral in-context research to aid in NPD launches. Duration: 27:57.

Have NPD launches in the pipeline? Every brand knows that planning and developing NPDs is a challenge – only 20% of cases ends in success. How will the NPD perform once it hits the shelves – and will the current market dynamic be affected? The answer to these (and more) questions lies in behavioral in-context research!

Tune into this session to find out how behavioral methods help uncover: