Supporting Growth Through Innovation in a Zero-Based Budgeting World
Editor's note: GutCheck gave a webinar on growth through innovation in a zero-based budgeting world June 28, 2017. Duration 55:27.Â
The dynamic nature of the marketing and marketing research worlds mean people are tasked with staying innovative in order to grow their business. But, with shrinking budgets and short timelines, people are being asked to do more with less. The market research industry can support these challenges, but it requires research and insights professionals to be surgical about the methods they employ, including understanding the trade-offs that need to be made with each of the three foundational research methods: traditional, do-it-yourself (DIY) and agile.
Key takeaways:Â
- The trade-offs between research methods, specifically around speed, quality and affordability and how agile can be applied to traditional methods.
- The big data movement and the impact it has on consumer insights.
- How machine learning will be applied to survey data and big data to increase the impact of your current research efforts.
Presenters:Â
- Matt Warta, CEO, GutCheck.Â