Top Marketing Research Articles Related to Research with Seniors and the Mature Market

Market research case study and technique articles related to research with Senior Citizens. Quirks.com is the leading resource for marketing research.

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Showing: Seniors/Mature

Total: 48

Article In Case You Missed It...November/December 2025 Quirk's Staff | November 1, 2025
Article Unlocking the potential of older consumers Bri McIntosh | November 1, 2024
Article Beyond seniors: Decoding the diversity of China's mature consumer segment Maxwell Wang | January 23, 2024
Article Empathetic insights: Understanding senior consumers in China Maxwell Wang | November 27, 2023
Article Researchers, are your biases holding back your brand? Meagan Peters | March 13, 2023
Article In spite of it all, older Americans find reasons for optimism during COVID-19 David Dutwin | July 1, 2022
Article 10 global consumer trends to watch in 2022 Alison Angus, Gina Westbrook | January 31, 2022
Article In Case You Missed It... March/April 2021 Quirk's Staff | March 1, 2021
Article Text message vs. e-mail survey invites Andrew Grenville | August 15, 2017
Article How to improve tracking studies and deliver real-world marketing decisions Melissa Kevorkian | July 1, 2015
Article Why marketers should care about the continuing shift in marijuana’s favor Jennifer Sikora | November 1, 2014
Article In Case You Missed It... November 2014 Quirk's Staff | November 1, 2014
Article What needs are driving the 55-plus car owner? April 30, 2014
Article 5 lessons learned from running a multigenerational panel Mary McIlrath | April 1, 2014
Article The Researcher’s Bookshelf: Auto Brand – Building Successful Car Brands for the Future Anders Parment | March 1, 2014