Seniors and the Mature Market | Top Marketing Research Articles

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Showing: Seniors/Mature

Total: 46

Article Beyond seniors: Decoding the diversity of China's mature consumer segment Maxwell Wang | January 23, 2024
Article Empathetic insights: Understanding senior consumers in China Maxwell Wang | November 27, 2023
Article Researchers, are your biases holding back your brand? Meagan Peters | March 13, 2023
Article In spite of it all, older Americans find reasons for optimism during COVID-19 David Dutwin | July 1, 2022
Article 10 global consumer trends to watch in 2022 Alison Angus, Gina Westbrook | January 31, 2022
Article In Case You Missed It... March/April 2021 Quirk's Staff | March 1, 2021
Article Text message vs. e-mail survey invites Andrew Grenville | August 15, 2017
Article How to improve tracking studies and deliver real-world marketing decisions Melissa Kevorkian | July 1, 2015
Article Why marketers should care about the continuing shift in marijuana’s favor Jennifer Sikora | November 1, 2014
Article In Case You Missed It... November 2014 Quirk's Staff | November 1, 2014
Article What needs are driving the 55-plus car owner? Quirk's Staff | April 30, 2014
Article 5 lessons learned from running a multigenerational panel Mary McIlrath | April 1, 2014
Article The Researcher’s Bookshelf: Auto Brand – Building Successful Car Brands for the Future Anders Parment | March 1, 2014
Article Strategies for reaching Millennial and Boomer shoppers Lesley Brooks | February 1, 2014
Article Thoughts on conducting focus groups with older consumers Tim Huberty | December 1, 2001