InnovateMR + Ivy Exec

As research is advancing, new methodologies are required to keep up with the changes in the B2B landscape. Thus, quantitative and qualitative mixed-methodology research is in higher demand now more than ever. InnovateMR, an award-winning full-service research firm, remains an innovative leader for the future needs of the insights industry. While InnovateMR will continue to bring high-quality data and fast quantitative results to clients, we are excited to announce that we now also offer qualitative services. 

Our acquisition of Ivy Exec, a leading expert in qualitative B2B research, enables us to offer both quantitative and qualitative services as well as extensive B2B research capabilities all under one roof. This combined offering will provide clients with the opportunity to gather in-depth insights from experienced professionals including C-suite executives and other highly specialized subject-matter experts across various high-demand verticals.

Gain access to 3 million+ resume-vetted professionals in 191 countries (including 800K+ executive women and 500K+ C-suite members) through the following research methods:

  • In-person and remote consultation 
  • Event and roundtables
  • Ethnographies
  • Panels and samples
  • In-person and online focus groups
  • Translations and transcriptions
  • Online surveys
  • Trackers
  • Data analysis
  • Multilingual moderation
  • Programming

Together, InnovateMR and Ivy Exec will support our partners seeking to gain insights, working to connect them with B2B decision-makers, subject matter experts and key opinion leaders.

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