Acquisitions/transactions

Data and AI company Databricks has agreed to acquire replication platform Arcion Labs.  

Customer service improvement company Dive has acquired Swedish mystery shopping company Custitude. 

Ipsos has acquired CBG Health Research to strengthen its public sector research. 

Data collection company ReconMR has acquired marketing diagnostics and strategies firm HINER & Partners. 

Advertising intelligence and sales enablement platform MediaRadar has acquired Vivvix, Kantar’s North American advertising intelligence unit. 

Customer platform HubSpot has entered a definitive agreement to acquire B2B data provider Clearbit.  

Research firm The Futurum Group has acquired Business Podcast Network. As part of the acquisition, Cory Johnson, BPN founder and CEO, will join The Futurum Group as chief market strategist. 

Technology research and advisory firm Information Services Group has released its third-quarter financial results reporting revenue of $71.8 million, an adjusted net income of $5.7 million and an adjusted EBITDA of $10.6 million. It has also acquired Ventana Research, a technology research firm. 

Media specialist MiQ has acquired French media governance and data quality company Grasp. 

App measurement and analytics company AppsFlyer has acquired product analytics platform devtodev.  

Digital marketing agency Marketwake has acquired feedback management tool Punchlist. 

Health care talent software and staffing company Aya Healthcare has acquired data science platform Winnow AI. 

Health care and scientific marketing firm Spectrum Science has acquired health care advertising company CrowdPharm and its partner consultancy Hot Iron Health.

Validated Insights has acquired higher education market research company 32EDU to expand its program and research capabilities.  

Marketing consultancy Fusion92 has acquired data modeling platform TRAK Data. 

Alliances/strategic partnerships 

Insights platform Stravito and wine and spirits company Pernod Ricard have partnered to enable consumer-centric decision-making.

Nielsen has partnered with GWI to launch Nielsen GWI Fusion offering audience analytics to agencies and advertisers.  

Customer experience management platform Sprinklr has been selected by Spanish airline Vueling to improve its customers’ social media experience.

Customer experience management platform Sprinklr has expanded its strategic partnership with WPP to offer AI CX management solutions to brands. 

ResTech company Forsta has added consulting and market research agency insidery to its portfolio of technology customers in Germany.  

Research and communications agency Verian and AI solutions company Faculty have entered a formal partnership to improve the standards of AI within social research.  

The Market Research Institute International, in cooperation with the University of Georgia, has created a formal supporting agreement with AMAI, an association supporting market research and insights organizations in Mexico.

Market researcher RealityMine has partnered with Bruce Friend, founder and CEO, Friends Consulting Group, in the launch of RealityMine Connect. 

Lucid, a Cint Group company, has joined the Amazon Ads Partner Network.

The Minnesota Wild of the National Hockey League has signed a multi-year deal with Comscore to gain access to local market audience data through its local television measurement solution.   

Executive search firm Nexus Search Partners has selected marketing agency Luquire to oversee the development of a new brand and communications strategy. 

Consumer testing platform Stickybeak has partnered with insights platform PureSpectrum to expand its global reach. 

The Canadian Out-of-home Marketing and Measurement Bureau has partnered with Canadian consumer research company Vividata to access cross-media and consumer profiles through Vividata’s SCC/Digital releases.  

Omnichannel advertising company Hawk has created a strategic partnership with television technology and analytics company Samba TV. 

Data company fifty-five has joined the Amazon Web Services Partner Network.

Association/organization news 

The Marketing Research Education Foundation has announced its Fall Fundraiser. Throughout November, it will raise money to support The Joseph School in Cabaret, Haiti. 

Awards/rankings 

The Australian Data and Insights Association has named Yvonne Wallis and Rob McLachlan as winners of the Jayne Van Souwe Research Industry Leadership Award.

Women in Research has named Abigail Hutchings-Pates as the Gold winner and Mario Carrasco as the Silver winner of the WIRe MRX Diversity Champion Award. 

The Association for Consumer Research has named Alix Barasch as the winner of the Early Career Award.

The Marketing Research and Insight Excellence Awards has announced its 2023 award winners. To view the full list and to watch the virtual ceremony visit www.quirksawards.com/copy-of-past-winners. 

QRCA has named the winners of its 2024 Young Professionals Grant program. To view the full list visit www.qrca.org/page/young_prof_grant. 

Jigsaw Research recently celebrated its 25th anniversary. 

Data, analytics and AI company Cynozure has been named to London's 2023 Fast Growth 50 Index.

Harmon Research recently celebrated its 14th anniversary. 

Research agency Boxclever recently celebrated its 13th anniversary.  

New accounts/projects 

Ipsos has launched Ipsos RISE, an insights platform for brand, risk and reputation management.   

Insights in Color has launched a freelancer marketplace for brands and agencies seeking freelance market research and insights professionals.  

New companies/new divisions/relocations/expansions 

Insight agency BVA BDRC has launched a brand refresh with a new brand identity, tagline and website.

Market insights solutions provider Mindfield has moved office locations to Scott Depot, W. Va. 

Health care insights, marketing and communications provider Real Chemistry has opened an office in Manchester, its second U.K.-based location.

Media measurement, data and analytics company DoubleVerify has expanded its DV Publisher Suite to Japan to offer publishers measurement, insights and tools for ad delivery. 

Pharmaceutical insight agency Blueprint Partnership has rebranded to Beyond Blue.  

The University of Birmingham Dubai has opened three campus research centers. 

Research and communications agency Kantar Public has rebranded to Verian. 

Communications agency MHP Group has launched Reverb, a brand strategy division focusing on behavioral insight, strategy and design and employee engagement.  

Jon Peddie Research has launched JPRi, a management consulting division.  

Sponsorship analytics platform Relo Metrics has expanded its broadcast viewership and valuation data into the EMEA and APAC regions.  

SurveyMonkey has made its survey creation feature Build with AI available internationally. 

Research company earnings/financial news 

Experience management platform provider JourneyTrack has raised $1.5 million in a funding round led by Elevate Capital with participation from DeepWork Capital.

Forrester Research has released its third-quarter financial results reporting revenue of $113.4 million, a GAAP net income of $2.5 million and adjusted net income of $8.6 million.

Cloud analytics and data platform Teradata has released its third-quarter financial results reporting total revenue of $438 million and a free cash flow of $36 million. 

Data and analytics company Similarweb has released its third-quarter financial results reporting revenue of $54.8 million, a non-GAAP operating profit of $1.1 million and a free cash flow of $4.9 million.

Data collaboration platform LiveRamp has released its second-quarter financial results reporting a total revenue of $160 million, subscription revenue of $126 million and a GAAP gross profit of $119 million.  

Comscore has released its third-quarter financial results reporting revenue of $91 million, a net income of $2.6 million and an adjusted EBITDA of $13.4 million.  

Media measurement, data and analytics company DoubleVerify has released its third-quarter financial results reporting a total revenue of $144 million, activation revenue of $81.7 million and measurement revenue of $51.3 million. 

Optimization and personalization platform Evolv AI has raised $13.3 million in a funding round led by Horizons Ventures. 

E-commerce analytics platform Birdseye has raised $3 million in seed funding from Drive Capital.