Acquisitions/transactions
Amplitude has acquired Kraftful to power customer-first product building. Amplitude will integrate Kraftful's VOC technology to unite quantitative user behavioral data and qualitative user feedback.
GlobalData has acquired trend forecaster Stylus to boost its position as a consumer trends and insights business.
Brainlabs has acquired Exverus Media to improve its AI-powered full-funnel media capabilities.
AI solutions provider Largo.ai has acquired research firm QuMind to improve how market insights and product, concept and advertising testing are conducted within the marketing industry.
Med Learning Group Holdings has acquired Sago’s health care research division Sago Health. With this addition, MLGH can offer its clients a combination of evidence-based insights and education to improve patient care.
Alliances/strategic partnerships
Behavioral research company Orchard has partnered with purchase intent and price validation software Horizon to enhance behavioral research capabilities and accelerate confident product and go-to-market decisions.
Qualtrics and PureSpectrum have partnered to deliver advanced synthetic research capabilities.
VideoAmp and Warner Bros. Discovery have signed a multi-year deal to continue delivering currency optionality to the advertising marketplace.
Ipsos has partnered with Stanford University’s Politics and Social Change Lab to pioneer the use of AI and synthetic data in market and public opinion research. The partnership will center on creating and validating digital twin panels to enhance the speed and security of data collection.
Research firm Holden Healthcare has signed a strategic cooperation agreement with Nikkei BP in Japan to better reach and understand Japanese physicians.
Consumer intelligence platform Brandwatch and search intelligence company Trajaan have partnered to bring search intelligence to consumer insights.
Telness Tech has partnered with Priceagent to offer mobile virtual network operators direct access to consumer pricing insights.
Qualitative research platform Meaningful has selected research services consultancy thinqinsights as an exclusive agent in the Americas.
Basis Technologies has created a strategic partnership with INTRVL to improve how political advertisers find movable voters through digital channels.
Strategy and transformation consultancy Cortico-X and insights and analytics firm The DRG have announced a strategic merger designed to redefine how organizations understand and shape customer experience.
Research and data analytics group YouGov and Metricomm have partnered on a new media impact assessment tool to accurately quantify the impact of media coverage on brand health.
Awards/rankings
Consumer intelligence platform quantilope has been certified to the ISO 20252:2019 Standard by CIRQ. The certification joins quantilope’s existing ISO 27001 certification for information management security systems which it has held since 2023.
Research company Intuify has added HIPAA certification to its SOC 2 Type II certification.
Rep Data has been named to the Inc. 5000 list of the fastest-growing private companies.
aytm has been named to the Inc. 5000 list of the fastest-growing private companies.
The Marketing Research and Insight Excellence Awards finalists have been announced. To view the full list visit www.quirksawards.com/finalists. The award winners will be announced at the virtual celebration on November 19.
Full Circle Research has been named to the Inc. 5000 list of the fastest-growing private companies for the seventh time.
CIRQ has certified MarketVision Research to the ISO 20252:2019 standard.
The Australian Data and Insights Association and ESOMAR have named Hamish Scott Stevenson and Sam Slamowics as the winners of the 2025 Research Got Talent Awards.
Qlarity Access has been certified to the ISO/IEC 27001:2022 standard by CIRQ.
New companies/new divisions/relocations/expansions
Azure Knowledge Corporation has rebranded its research arm to Mavrix to drive AI-powered data intelligence.
Pegasus Insight has launched Momenti Group, a venture focused on delivering high-impact sales and marketing solutions for individuals and organizations across the mortgage sector. The newly formed subsidiary will be led by Jeff Knight as managing director.
SyncScript has rebranded to Sync Research Group to reflect its expanded operations capabilities.
Research company earnings/financial news
Knit has raised $16.1 million in Series A funding to redefine enterprise insights with researcher-driven AI. The round was led by GFT Ventures and Ashton Kutcher’s Sound Ventures with continued participation from Silicon Road Ventures, Osage Ventures, Rise of the Rest and more.
AI company Rwazi has raised $12 million in Series A funding to accelerate the development of its simulation engine and decision copilot.
Ipsos has released its financial results for the first half of 2025 reporting revenue of €1,155 million.
Comscore has released its second-quarter financial results reporting revenue of $89.4 million, compared to $85.8 million in Q2 2024. It also reported a net loss of $9.5 million compared to $1.7 million in Q2 2024, primarily due to foreign currency fluctuations, income taxes and interest on senior debt.
Visibility management SaaS platform Semrush has released its second-quarter financial results reporting revenue of $108.9 million, up 20% year-over-year.
Qualitative public market research platform Quartr has raised $10 million in a funding round backed by its existing investors Altos Ventures, Yanno Capital and Öhman.
Consumer insights platform [cafeteria] has closed a $3 million growth round, valuing the company at $22 million.
AI platform Metaforms has raised $9 million to give market research agencies their own AI workflows.
Polestar Analytics has raised $12.5 million in growth capital to advance its AI capabilities and to reinforce the development of its platform 1Platform. It has also appointed Michel Combes as chair of its board.
AI data platform Definite has raised $10 million in seed funding. The round was led by Costanoa, with participation from Acrew Capital and angel investors.