Acquisitions/transactions
Holding company North Sixth Group has acquired marketing solutions provider KRMA.
Marketing technology provider Dotdigital has acquired personalization technology specialist Fresh Relevance for a sum of $31 million to strengthen its customer experience and data platform.
Market research consultancy Illuminas has merged with research firm Rockbridge Associates. As part of the agreement, Rockbridge Associates will integrate into the Illuminas company.
Target Research Group has acquired food intelligence platform Spoonshot to strengthen its insights for businesses in the food and beverage industry.
TV ad measurement company iSpot has acquired TV measurement and attribution company 605.
Data-driven marketing company Claritas has acquired ArtsAI.
Health care communications company BGB Group has acquired health care strategy consultancy Kx Advisors.
Product experience company Akeneo has acquired AI platform Unifai to improve its Product Cloud offering.
Alliances/strategic partnerships
Researcher Circana has launched Fast Feedback Guided Surveys, integrating its survey capabilities and Receipt Panel data with Zappi’s consumer insights platform.
Insights agency TRA Labs and innovation company Previously Unavailable have launched Ideally, a consumer insights platform.
Search intelligence platform Captify has partnered with advertising platform Adform to deliver audience-based programmatic buying.
Insights data company Dynata has partnered with Comcast to incorporate its data into Dynata’s advertising solutions product suite.
Software development company InMoment has partnered with digital experience analytics platform Contentsquare to offer marketers and CX teams analysis and visualization tools to better understand website and app visitor behavior.
Connected TV and cross-screen advertising company LG Ad Solutions has partnered with purchase insights company Affinity Solutions to launch LoopIQ, a CTV ad targeting and measurement solution.
Survey research consultancy Researchscape International has chosen fraud prevention technology company DeviceForensIQ to prevent fraud across survey operations to improve data quality.
Comscore has expanded its media measurement partnership with the Green Bay Packers for local, digital and social measurement.
Awards/rankings
ESOMAR has announced its annual award winners. To view the full list visit esomar.org/newsroom/esomar-announces-annual-award-winners-at-congress-in-amsterdam.
The Quirk’s Marketing Research and Insight Excellence Awards finalists have been announced. To view the full list visit www.quirksawards.com/finalists.
The Certification Institute for Research Quality has recertified L&E Research to the ISO 27001 security standard.
Rochester Business Journal has selected Michaela Gascon, president and CEO of KJT Group, as a 2023 Forty Under 40 honoree.
Market research agency MM-Eye has been certified as a B Corporation.
The Marketing Research Education Foundation has named Shapiro+Raj as the winner of the Philanthropic Company of the Year award and Stephanie Vincent as the winner of the Everyday Hero award.
New accounts/projects
Ivy Exec, an InnovateMR company, has launched its B2B artificial intelligence advisory panel.
Qualitative researcher Fieldwork has launched its new website.
ESOMAR has launched new materials to support the Global Data Quality initiative. The new framework aims to offer guidance on research participant experience and engagement.
Greenwald Research has launched Insiders Panel, a panel of advisors, agents and brokers of health and wealth products and services.
Researchbods’ global data collection division has launched a data integrity initiative to ensure the integrity of respondents entering online quantitative surveys.
New companies/new divisions/relocations/expansions
Market research and advisory company Savanta has expanded its monthly Business Tracker into France and Germany.
Insights agency SKIM has opened an office in Paris.
Watermelon Research has launched Calico, a market research agency focusing on survey scripting, fieldwork and data services.
Jason Freeman has launched health care marketing research panel Enos Answers.
Research logistics company Communications for Research has rebranded to Qlarity Access.
Veridata Insights has opened an office in Bulgaria.
Market research agency Conwalia has launched and has appointed Karolina Jasek as research director.
Health care fieldwork and sampling company Brightside Research Solutions has launched. It will be led by Brendan Egan as CEO.
B2B market research network Zintro has launched its quantitative practice after one year of beta testing.
Competitive and market intelligence solutions company M-Brain has rebranded to Valona Intelligence.
Research company earnings/financial news
Generative AI analytics platform Context.ai has raised $3.5 million in its seed funding round.
Product design and collaboration software Ellie.ai has raised €2.5 million in its seed funding round led by Newion and Crowberry Capital.
Digital experience platform Yext has released results for the second quarter of the 2024 fiscal year, reporting revenue of $102.6 million, a net loss of $3.4 million and a gross profit of $80.2 million.
Market research company RAIT has acquired a 70% stake in research firm Wilke.
Insights platform Harmonya has raised $20 million in its Series A round of funding led by Bright Pixel Capital.
CLARA Analytics has raised $24 million in its Series C funding round led by Spring Lake Equity Partners.
Advertising measurement company VideoAmp has raised $150 million in Series G funding led by Vista Credit Partners.
Data analytics company SQream has raised $45 million in its Series C financing round led by World Trade Ventures.
Data and AI company Databricks has raised over $500 million in its Series I round of funding.
Customer data and experience platform provider Ometria has received £8 million in funding from CIBC Innovation Banking.
Insights platform Canvs AI has raised $15 million in funding led by Fulcrum Equity Partners.