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Thomas Van Aman has been promoted to executive vice president by Information Resources, Inc., Chicago. In addition, Karen Snepp has been promoted to senior vice president, client service.

Gregory J. McMahon has been promoted to vice president at Market Facts, Inc., New York.

P. Jeffrey Franke has joined Winona MRB, a Minneapolis-based market research firm, as senior research manager. Previously he had been with IDS/American Express as marketing research project manager.

The Association of American Geographers Microcomputer Specialty Group has designated Strategic Mapping, Inc.'s Atlas*GIS as "Product of the Year" for 1990 in the corporate software category. Robert Sechrist, professor of geography at Indiana University of Pennsylvania, in Indiana, PA, and chairman of the judging committee, says that the product won the award for its capacity for processing spatial data, its power and capability in providing the essential components of a geographic information system, and its ease of use.

Maria Friedman has been named manager, research services of Teenage Research Unlimited (TRU), Northbrook. IL.

Customer Insight Co., Englewood, CO. has promoted Alien H. "Skip" Balch to national manager, sales.

Patricia T. Crowley has been promoted to group account manager at Arlington Hts., IL-based C/J Research.

Barbara Griffith has joined Minneapolis-based Leon Tyler Marketing Research as business development manager.

Jodie Wehrspann has joined St. Paul-based Rockwood Research as market research analyst/editor.

VF Information Service, Langhorne. PA, has promoted Michael Highberger to vice president of project management.

Dale Benedict has been promoted to vice president of market strategies at Fitch Richardson Smith's Columbus, OH office. He is responsible for developing marketing strategies for new and existing products as well as coordination and analysis of market research for clients.