Opinion Research Corp. (ORC), Princeton, NJ, has named Diane H. Schmalensee vice president and senior consultant of the firm's Service Quality Measurement Practice area. Prior to joining ORC she was vice president of research operations for the Marketing Science Institute. In addition, James C. Fink has been named Chief Operating Officer; and Gretchen K. Wilmot has been named vice president and general manager of the company's Pharmaceutical Practice area. Previously Wilmot was vice president and executive director of Scott-Levin Associates.
Debra A. Beatty has joined Wilkerson & Associates, Louisville, KY, as division manager with responsibilities for packaged goods market research. Previously she was with Brown & Williamson Tobacco Corp.
Scott T. McGurn has been named market research officer at First Citizens Bank in Raleigh, NC.
Thomas J. Pedersen has been named president and chief executive officer of Coffman Systems, Inc., Cerritos, CA.
Dana Simmons has joined National Planning Data Corp., Ithaca, NY, as senior vice president of sales and marketing. Also, Andy Paul has been named chief operating officer, and Debbie Reynolds-Diot has been promoted to vice president of sales.
Eveline Van der Meulen has been named marketing research manager, Donnelley Directory-Northeast region, New York.
Lynn Bowden Buzzard has been named business development vice president for Bellomy Research Inc., Winston-Salem, NC.
Consumer Pulse, Inc. announces the following appointments: Mary Taras has been named manager of the company's Detroit facility; Lora Reinholz has been named manager of the Milwaukee facility in the Grand Avenue Mall; and Pamela Jones has been named manager of the Baltimore facility in the White Marsh Mall.
Dan L. Margherita has joined TMR, Inc., Broomall, PA, as senior account executive.
Simmons Market Research Bureau, Inc., New York, has named Ellen Cohen president and chief executive officer.
Edward Roth has been appointed director of Toy Services for the NPD Group, Inc., Port Washington, NY. Previously he was marketing information director for Hasbro, Inc.
R.H. Bruskin Associates, New Brunswick, NJ, has named David Bender president and chief executive officer. Previously he was vice president, research, at USA Network.
Richard F. Palesh has been named vice president, advertiser/retailer services at Arbitron/SAMI, New York. In addition, Ronald Breeden, Jan Burns, and Steven Wenderfer have been named vice president, divisional managers.
Bickley Townsend has joined the Roper Organization, New York, as vice president. Previously she was director of the American Demographics Institute.
Glenn Weissman has joined Schlesinger Associates, Edison, NJ as vice president-client services.
Princeton, NJ-based Total Research Corp. has named Irving Crespi director of public affairs research. In addition, Todd K. Geherty has been named junior specifications writer; and Marite Talbergs has been promoted to project director.
Schulman, Ronca & Bucuvalos, Inc. has added four staff members to its New York office. Joan Robbins has been named senior project director. Previously she was a client service manager with AHF Research. Joan Barten Kline has been named senior analyst in telecommunications research. Previously she was a project director at Audits and Surveys. Scott Allen has joined as an analyst in public policy. Loni Lusker has joined SRBI as an analyst in financial services research. Previously she was with Manufacturers Hanover Trust.
Linda Dawley has joined KPC Research, Charlotte, NC, as focus group coordinator.