Robert A. Roy has joined Total Research Corp. as vice president and general manager of its new office in Chicago. Previously he was with Opinion Research Corp. In addition, Michael R. Barrett has been named director of marketing for EquiTrend, Total's new brand equity service. James P. Alleborn has been promoted to vice president, client service. David W. Lyon has been named vice president, senior methodologist. And Genevieve Allaker-Buis has been named research analyst for Total's Healthcare division.
Carole J. Robbins has been named project manager - consumer research, the J.M. Smucker Co.
Robert M. Schumer has been promoted to vice president of Southampton, PA-based Attitude Measurement Corp.
Burke Marketing Research,Cincinnati, has named Charles Eden vice president of its Atlanta office, and Gary Williams vice president of the Westport, CT office.
Stephen T. Clarke has joined Princeton, NJ-based DATAN, Inc. as director of tabulation services.
Response Analysis has announced several staff additions. Lynne Firester has joined the Princeton, NJ-based firm as statistician, Renee Donahey as analyst/programmer, Carol Leege as senior research associate, and Danielle Masursky as senior research assistant.
Wynne Corson has joined the Chicago office of Custom Research Inc. as research manager.
Project Research, Inc., Minneapolis, has promoted Patricia A. Newcomb and Lynn M. Nedeau to vice president. In addition, Susan Norton has joined the firm as data processing project director. Previously she was with Custom Research, Inc.
Carol Forte has been promoted to director of qualitative research for Precision Field Services. In addition, Elizabeth Thompson has been promoted to director of mall operations.
Murlidhar Rao has been elected president and CEO of Marketing Intelligence Corp., Carlisle, MA.
Toledo-based NFO Research has named Donald J. Morrison marketing vice president for the company's R.J. Reynolds Tobacco accounts. He will relocate to Greensboro, NC.
Rob Klein has joined The Creative Group as vice president, marketing research and planning, in charge of the Trendfacts Research division.
Larry Lampe has joined the Cincinnati office of SPAR/Burgoyne as vice president of client services.