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Lou Roth, president and owner of The Wats Room, a Rochelle Park, N.J., research firm, passed away on May 30th. He is survived by his wife Francine, son Richard, daughter Jennifer Paulson and a grandchild. The Wats Room will continue under the direction of Vice President Arlene Harris.

Thomas Pauschert has become a member of the management team of the ENIGMA-Institut für Markt- und Sozialforschung (Institute of Market and Social Research), Wiesbaden, Germany.

Common Knowledge Research Services, Dallas, has named Scott Prueter to its sales staff as senior account manager.

Arthur Redmond has been named senior vice president, strategic marketing and consumer insights, at Aetna, a Hartford, Conn., insurance firm.

Ed Sugar has been named vice president of Irwin Research Services, Van Nuys, Calif.

Jesús Cámara has been named managing director of the newly-opened INNER BILBAO, Bilbao, Spain. Begoña Armas has been named his assistant.

Diana Donnelly and Joan Stelzer have joined New York-based research firm Ziment as director of client service.

Ralf Bieler has been named executive vice president of Landis Strategy & Innovation, a Palm Beach Gardens, Fla., research firm. The firm has also named Louise Francoeur as research consultant.

SPSS MR, Chicago, has named David Biernbaum national accounts director North America and Marc Thornton senior account executive, West.

Helena Chari has been named managing director of TNS ICAP A.E., the new joint venture between Taylor Nelson Sofres and Greece-based information and consulting services company ICAP A.E.

Strategic Marketing Corporation, a Bala Cynwyd, Pa., research firm, has named Lisa Kindig vice president of its Qualitative Institute.

Millward Brown has added to its North American staff, naming Gordon Wyner executive vice president of North American strategy and Mary Ann Packo executive vice president, chief client and marketing officer. In addition, Wendy Matney has been named director, business development for the Westem U.S. She will be based in the Austin, Texas office. In the New York office, Greg dePalma has been promoted to director, business development for the Eastern U.S. In Detroit, Peter Teachman has been promoted to vice president. In the Melbourne, Australia office, Maria Vallis has been promoted to group account director and Simon Rowell has been promoted to manager - business development. Dominic Twose, previously account director for Millward Brown U.K., has been appointed knowledge manager for Europe, Africa, India and the Middle East.

Laura Schmidt has been promoted to vice president of Super Group, a division of Research International, Chicago.