A New Way to Holiday with Mondelēz International, SAP, BWC and Perksy
Editor's note: Perksy held a webinar on December 3, 2020, focusing on the holiday season changes. Duration: 1:00:04.
Join Mondelēz International, SAP, Bump Williams Consulting and Perksy to discuss 2020 consumer holiday insights. Learn what consumers are thinking regarding holiday gatherings, what is at the top of each generation’s wish lists and how shopping behaviors vary from the early-bird to the last-minute shopper – all through Perksy “stacks” (or surveys) and the learnings from industry experts.
Perksy provides a next-gen consumer insights platform that powers contextual, in-the-moment research with everyday people through an interactive and rewarding mobile app experience.
Takeaways:
- Gain the insights needed to plan and accommodate for the new way holidays are going to be celebrated this year.
- Learn which brands/gifts made the top of each generation’s wish list this holiday season.
- Find out how to plan for last-minute shoppers – both in-store and online – and make any tweaks necessary in order to capture last-minute sales.
Presenters:
Nadia Masri, CEO and Founder, Perksy
Joseph Chen, Insights Lead, Chocolate, North America at Mondelēz International
Matt Laukaitis, Global General Manager, Consumer Industries, SAP
Dave Williams, Vice President, Analytics and Insights, Bump Williams Consulting (BWC)