2020 Insights: The Future of Marketing with Sodexo, Colgate-Palmolive and Mondelēz
People seek out community by nature. And if human behavior wasn’t complicated enough, the 2020 pandemic resulted in a new set of communities and changes in consumer behavior: from stockpilers to detoxers, comfort eaters, money savers and everything in between.
To navigate whatever comes our way in 2021, marketing and insights leaders are going to have to completely disrupt their traditional ways of targeting consumers.
Register now to join an insights leadership roundtable, with experts from Coca Cola, Uber, Sodexo, Colgate-Palmolive, and Mondelēz, on Thursday, November 19.
You’ll leave the discussion able to:
- Identify new communities in consumer behavior that have developed throughout the pandemic.
- Understand the nuanced and changing financial and emotional contexts behind 2020 consumer trends.
- Discover opportunities from in-the-moment insights to drive growth and revenue.
- Apply those key learnings to future-proof your 2021 brand strategy.
The purpose of this roundtable is to reflect on consumer behaviors from the past year’s pandemic, and share industry advice and key learnings from industry leaders to be even smarter in 2021.
Presenters:
Ruti Amal, Group VP Marketing Insights, Sodexo
Juan Cuadros, Director Insights & Analytics Latin America, Colgate-Palmolive
Faith A. Chaibva-King’ori, Strategy Insights and Analytics Director, Mondelēz
Tugce Bulut, Founder and CEO, Streetbees
Komal Sahni, Global Strategy and Insights Lead, Streetbees