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How to Create Discussion Guides to Uncover Obscure Customer Data
Editor's Note: Remesh hosted a webinar on how to uncover obscure customer data on July 11, 2019. Duration 48:57.
Are you a moderator looking to effectively facilitate a focus group in order to gather actionable customer insight?
In this Webinar, Kate Economou, senior qualitative researcher at Remesh, will explore ways of using secondary research to inform the creation of a fine-tuned discussion guide. Her presentation will provide insight into secondary qual/quant research, focusing in on tips for researchers looking to draw out the most inaccessible customer data through strong investigative strategies.
Presenter:
- Kate Economou, senior qualitative researcher, Remesh.