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Shift to digital agile tool set

Editor's note: Reckitt and Discuss.io teamed up for a webinar on how to scale in-depth insights in March, 2022. Duration: 33:28. 

Reckitt and Discuss.io's opening slide for their March webinar on digital agile research.The last two years have changed everything – especially how people socialize and connect with others. For Reckitt’s intimate wellness brands, this massive shift has led to a digital transformation initiative that emphasizes utilizing a more digital agile tool set. With a desire to better understand the sentiment and attitudes of key target audiences, and ultimately optimize messaging and marketing concepts, the team has taken a page out of the TikTok template for getting in-depth insights at scale.

Georgie Farmer, global insights and analytics manager, Reckitt, and Jilleun Eglin, director of product marketing, Discuss.io, discussed this new video self-capture approach and how they’re getting quick, in-depth feedback that was previously not possible.

Key takeaways:

  1. The top use cases Georgie Farmer, Reckitt, sees for this TikTok-style of self-capture research.
  2. The impact self-capture research has on informing key strategies.
  3. The tools and tech to support this new approach to scaling in-depth insights.

Presenters:

  • Georgie Farmer, Global Insights and Analytics Manager, Reckitt.
  • Jilleun Eglin, Director of Product Marketing, Discuss.io.

https://www.bigmarker.com/quirk-s-marketing-research-m/Digital-Agile-Research-How-Reckitt-Scales-In-Depth-Insights?show_live_page=true