SuperDatos de Mexico has opened a new focus group facility in Mexico City. The complex features a large conference room, an observation room with a wraparound mirror, PZM microphones and Nakamichi recording equipment, and closed-circuit video viewing.
Irwin Research Services, Inc. has moved its telephone operations center from Jacksonville, Fla. to 4112 N.W. 22nd Drive, Gainesville, Fla. In addition, the company has opened a central location testing facility at 9965 San Jose Blvd., Ste. 32, Jacksonville, Fla.
Dr. Greg Rennier has formed Rennier Associates, a marketing research and consulting firm that will specialize in agriculture with an emphasis on multi client and custom research in the poultry industry. The firm's address is P.O. Box 787, Olathe, Kan.
Dave Disher and Sharon Buhr have opened a full-service research firm in Cincinnati. Disher - Buhr Research, Inc., is located at 8190 Beechmont Ave., Ste. 303, Cincinnati, Ohio.
Business Dynamics, a business research and consulting firm based in Eagan, Minn., has opened a Milwaukee-area office. The new office is located in Waukesha, Wis.
Interviewing Service of America, Van Nuys, Calif., has received The Asian American AdvertisIng and Public Relations Alliance's 1995 Horizon Award in the category of Government and Public Affairs. The award is presented each year to individuals and companies for professional excellence in advertising, public relations and marketing communication programs targeted to the Asian-American market. ISA won the award for its work on a survey conducted for the Los Angeles Times Poll concerning issues and attitudes among Vietnamese Americans in Southern California.
Market Facts, Inc., Arlington Heights, Ill., had a record first quarter of 1995. Revenue for the quarter was 38 percent greater than last year and an all-time record. Company earnings were 273 percent of the net income reported for the first quarter last year. The increase in revenue in 1995 is due to expanded client demand for the company's proprietary research products and service, as well as the impact of the acquisition of Market Facts of Canada, Ltd.
Rickie Kruh Research, Reston, Va., has opened a branch office at 2301 Marina Isle Way, Suite 203, Jupiter, Fla. The new location will provide mystery shopping, retail pricing studies and marketing services.
Sorensen Associates, a Troutdale, Ore., firm specializing in the food industry, has opened a new phone center at its headquarters, expanding its capacity to 31 calling stations.
MarketVision/Gateway, a division of MarketVision Research, Inc., has opened a consumer research center at Paramount's King's Island amusement park in Cincinnati. The facility is located near the Adventure Village theme area of the park, giving MarketVision's researchers access to thousands of visitors.
Cardiff Software, Inc. has moved to 6351 Yarrow Dr., Suite E, Carlsbad, Calif.
Joan Treistman, president of Treistman & Stark Marketing, Inc., a Hackensack, N.J., research firm, has formed a joint venture with Keith Sherman, president of Micromeasurements, a Farmington, Conn., research firm, to produce ENVISION, a computerized approach to package, print and outdoor design research. ENVISION is an interactive research process that allows consumers to react to package designs, ads and billboards using computer graphics (with the option of eye tracking and T-scope).
Walter Meneses has formed Meneses Research & Associates (MR&A). The firm specializes in national and international data collection with a focus on Hispanic consumers. The firm is located at 11629 Iberia Place, Suite D, San Diego, Calif. The firm also has a phone facility at 15000 Ventura Blvd., Suite 200, Sherman Oaks, Calif.