Claritas Corp. and National Planning Data Corporation (NPDC) have announced plans to merge operations by year end. The new firm, Claritas/NPDC will be headquartered in New York City at the offices of VNU Business Information Services, its parent company. Sales and service offices will be maintained in Alexandria, VA. Chicago, Dallas, Ithaca (NY), Jenkintown (PA), Los Angeles, and New York.
Creative Marketing Enterprises, Inc., a full service custom marketing research company, has moved its headquarters to new, expanded offices at 1546 Dartford Rd., Maumee, OH, 43537.
Seaport Surveys has opened a new focus group facility, Financial Focus. While specializing in executive recruiting and focus, the facility is equipped with full kitchen facilities to handle consumer groups as well. The facility is located at 34 Cliff St., New York, NY, 10038.
Marketing Horizons, Inc. has moved to new facilities at The Oaks, 1001 Craig Rd., Ste. 100, St. Louis, MO.
Downtown Focus Center, a new focus group and conference facility, has opened in lower Manhattan. The facility, owned by the Journal of Commerce, is available Monday through Thursday evenings after 6 p.m. It is located at Two World Trade Center, 27th Fir., New York, NY, 10048.
Jackson Ascts. has opened mall/focus facilities in Charlotte, NC at Carolina Place and in Nashville, TN at Cool Springs Galleria.
Focus Vision Network has moved its offices to 1623 Third Ave., Ste. 201, New York, NY, 10128.
The MRB Group announces that its Custom Studies unit, formerly a division of Simmons MRB, is to function more independently as MRB Custom Studies and also act as the New York office of MRB International. MRB Custom Studies provides full service consumer and non-consumer research in the U.S. overseas.
Larry Constantineau has founded Marketing Viewpoints, Inc., a marketing and research consultancy that focuses on helping clients better utilize internal resources. MVI is located at 12 Lakewood Dr., Racine, WI.
Bretton-Clark, consultants and producers of software for marketing research, has moved to expanded facilities at 89 Headquarters Plaza, North Tower/14th Fir., Morristown, NJ, 07960.
A group of research and consulting firms around the world have formed a strategic alliance called the CSM Worldwide Network, an international network of companies sharing a common method of customer satisfaction measurement and quality improvement consulting. The network, headquartered in Tempe, AZ, is an affiliated company of Indianapolis-based Walker Research, Inc.
Dr. Griffin Dix, formerly research director at Mac Week, has opened Griffin Dix Ascts., conducting qualitative and quantitative research for the computer and publishing industries. The firm is located at 1985 San Juan Ave., Berkeley, CA, 94707.
J. Ross Ascts., marketing research and consulting, has relocated corporate offices to 2500 Midport Rd., Stes. 500/ 510, Port St. Lucie, FL, 34952.
Guideline Research Corp. has opened a new division serving the Midwest - Guideline Chicago, Inc. This full service division, featuring a large capacity telephone center, is headed by Bruce Westcott. The address is 1771 West Dietl Rd., Ste. 300, Naperville, IL, 60563.
Marketing Concepts Group has opened an office at 115 W. Colfax, South Bend, IN, 46601. Telephone 219-233-3453. The firm has linked marketing resources with Market Strategies, Inc., a full service research company located in Southfield, MI.
Phyllis F. Schwebel, manager of corporate magazine market research at Time Warner, has formed a consultancy, The Garth Co., at 118 Madison Ave., New York, NY, 10016.
Los Angeles-based Interviewing Service of America has formed ISA International, designed to collect data over the telephone worldwide.