The Gediman Research Group has moved to new quarters at 733 Summer St.. Stamford, CT, 06901.
Irwin Broh & Associates, a Des Plaines, IL-based marketing research company specializing in the leisure time industry, is celebrating its 20th anniversary with an expansion to 11,000 square feet at its present address at 1011 East Touhy Avenue.
AHF Marketing Research, Inc. has moved to new offices at 555 Broadway, New York, NY, 10012.
Equifax National Decision Systems, a division of Equifax Inc. has purchased MarketSavvy, a financial market audit product and delivery system, from the original developer of the product, Customer Insight Company of Denver.
Two marketing research and services firms, The M/A/R/C Group and Market Facts, Inc., have agreed to enter into a strategic alliance involving their consumer mail panel operations. The alliance calls for Market Facts to purchase the mail panel facility of Marketing and Research Counselors, Inc., a subsidiary of The M/A/R/C Group. This panel will be merged with a larger one operated by Market Facts, creating a combined consumer mail panel facility which includes more than 360,000 households. Simultaneously, the two firms have entered into a 10-year service agreement giving M/A/R/C access to the expanded panel for use in its marketing research studies for clients. Each company will continue to design studies for clients and analyze panel data independently.