What 1665 Can Teach Us About Tomorrow’s Market Research
Editor's note: Schlesinger's webinar was held on January 20, 2021, and focused on examples of the research industry rising to challenges. Duration: 38:22.
In the mid-1600s the bubonic plague swept across Europe, sending countries into panic and forcing a huge upheaval of society as quarantines were enforced, schools and businesses closed and countless lives were lost.
Unfortunately, the COVID-19 pandemic mirrors these events but perhaps a silver lining can be found in a relatively well-documented footnote in history: Isaac Newton was home from Cambridge during his quarantine and the time he spent in the country helped form some of his greatest leaps in scientific thinking.
COVID-19 may not give us another Newton but it has given our industry an opportunity to re-examine how we work and has given rise to entirely new ways to think about our craft.
In this presentation we will cover several areas where we’ve seen researchers make these leaps in thinking, including best practices for identifying and engaging respondents, leveraging new tools and methods and utilizing more agile research designs.
Researchers will take away from this presentation:
- Tangible, repeatable examples of how the industry has risen to the occasion and adapted qualitative research to the new world.
- A deeper understanding of the tools and tactics available and how to leverage them effectively based on the research objective.
- A series of useful examples and best practices you can incorporate into your research plans in a variety of categories.
Presenter:
Isaac Rogers, CIO, Schlesinger Group