Marketing Insight Articles and Videos

The world's largest collection of expert content offering thought leadership, practical methodology tips and case studies.

Search Results

Sort By:

Sort By:

More Filters

Showing:Robert Passikoff

Total: 13

ArticleHow marketing research can help CMOs and brand managers sleep betterRobert Passikoff|May 1, 2022
ArticleThe role of brand: COVID-19 vaccinesRobert Passikoff|April 27, 2021
ArticleThe rise of alternative platforms and shoppable postsRobert Passikoff|March 23, 2020
ArticleWhat keeps CMOs and brand managers up at night?Robert Passikoff|February 25, 2019
ArticleWhen the path-to-purchase turns politicalRobert Passikoff|August 20, 2018
ArticleWhy your team should review past predictions for accuracyRobert Passikoff|April 1, 2015
ArticleLosing its polish? Samsung takes on Apple with more than just priceRobert Passikoff|March 1, 2013
ArticleStudy examines the link between hotel employee performance and guest satisfactionRobert Passikoff, Frank Mulhern|October 1, 2007
ArticleEnergy company uses brand-to-media consonance assessments to optimize ad effectivenessRobert Passikoff, Allen Gerber|May 1, 2003
ArticleDon't depend on transactional data to get the full pictureRobert Passikoff|October 1, 2002
ArticleCreating loyalty on the WebRobert Passikoff|February 1, 2001
ArticleIdentifying and leveraging brand equity: a 21st century approachRobert Passikoff|March 1, 2000
ArticleStrategic planning processRobert Passikoff|May 1, 1999