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Showing: Robert Passikoff

Total: 13

Article How marketing research can help CMOs and brand managers sleep better Robert Passikoff | May 1, 2022
Article The role of brand: COVID-19 vaccines Robert Passikoff | April 27, 2021
Article The rise of alternative platforms and shoppable posts Robert Passikoff | March 23, 2020
Article What keeps CMOs and brand managers up at night? Robert Passikoff | February 25, 2019
Article When the path-to-purchase turns political Robert Passikoff | August 20, 2018
Article Why your team should review past predictions for accuracy Robert Passikoff | April 1, 2015
Article Losing its polish? Samsung takes on Apple with more than just price Robert Passikoff | March 1, 2013
Article Study examines the link between hotel employee performance and guest satisfaction Robert Passikoff, Frank Mulhern | October 1, 2007
Article Energy company uses brand-to-media consonance assessments to optimize ad effectiveness Robert Passikoff, Allen Gerber | May 1, 2003
Article Don't depend on transactional data to get the full picture Robert Passikoff | October 1, 2002
Article Creating loyalty on the Web Robert Passikoff | February 1, 2001
Article Identifying and leveraging brand equity: a 21st century approach Robert Passikoff | March 1, 2000
Article Strategic planning process Robert Passikoff | May 1, 1999