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Showing:Stephen Hellebusch

Total: 15

ArticleBy the Numbers: Do respondents take us seriously?Stephen Hellebusch|November 1, 2024
ArticleBy the Numbers: A further note on stat testingStephen Hellebusch|October 1, 2021
ArticleBy the Numbers: A short note on the Monty Hall problemStephen Hellebusch|March 1, 2021
Article12 basic rules for better marketing researchStephen Hellebusch|January 1, 2021
ArticleBy the Numbers: When a total is less than the sum of the partsStephen Hellebusch|June 1, 2018
ArticleData Use: Arbitrary incoherence, or, a failure to replicateStephen Hellebusch|December 1, 2010
ArticleBy the Numbers: Under the influence - arbitrary coherenceStephen Hellebusch|May 1, 2010
ArticleBy the Numbers: Marketing research sample quality - selecting one from manyStephen Hellebusch|January 1, 2009
ArticleQualitatively Speaking: A wasted opportunityStephen Hellebusch|November 1, 2007
ArticleStudy examines health care providers’ views on recommending nonprescription medicinesStephen Hellebusch|June 1, 2007
ArticleBy the Numbers: Question structure and its impact on total unaided advertising awarenessStephen Hellebusch|April 1, 2006
ArticleBy the Numbers: Ordered up wrong - the importance of using the correct statistical testStephen Hellebusch|February 1, 2006
ArticleBy the Numbers: The cool logic of chi-square statistical testsStephen Hellebusch|January 1, 2005
ArticleBy the Numbers: Let's test everything for statistical significanceStephen Hellebusch|May 1, 2004
ArticleBy the Numbers: To double-code or single-code verbatim survey responses?Stephen Hellebusch|December 1, 2003